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PR Day 2010: Nov. 30 at the Hyatt Regency Downtown

PR Day 2010 is TOMORROW! Don't miss it! Register today!
Join PRSA Houston for PR Day 2010, an exciting, one-day, action-packed conference and expo focusing on PRSA: Promoting Relationships, Surviving Adversity.
Don't miss out on Houston's largest PR professional event of the year! Register now!

Tuesday, Nov. 30, 2010

7:30 a.m. - 4:40 p.m.

Hyatt Regency Downtown
1200 Louisiana St., 77002
(713) 654-1234





Register below or download a registration form and e-mail your completed form to

Late Registration (after 10:00 a.m., Nov. 24, 2010 – Nov. 30, 2010)


Breakfast only



 $ 25.00


Morning 1/2 day
(includes breakfast only)



 $ 50.00


Lunch only



 $ 40.00


Afternoon 1/2 day
(includes lunch)



 $ 50.00


Full day



 $ 75.00


Cancellation Policy

Registrants may receive partial refunds less expenses incurred up to Nov. 19, 2010, after which no refunds will be given. No sponsorship cancellations will be permitted after 48 hours from the time of commitment.


Breakout Session Presentations & Presenters 


7:30 a.m. – 8:00 a.m.  

Morning Registration

8:00 a.m. –  9:15 a.m.

Opening Remarks / Seated breakfast

Keynote: SPECIAL Shelby Hodge (editor-at-large, CultureMap)
Interview - Q&A with Becca Cason Thrash

Becca Cason Thrash, a Houston PR pioneer, philanthropist and co-founder of Paper City magazine will be this year’s Breakfast Keynote speaker.

Dubbed by the Houston Chronicle as “Houston’s reining party queen,” Thrash is a powerhouse party organizer, fundraiser, and one of Houston’s pioneering PR professionals.  Thrash and Holly Moore formed Cason & Moore, Inc., one of Houston's top public relations entities during the late 80s and early 90s. During that time, the pair launched a monthly publication now known as Paper City magazine, which is published in Houston, Dallas, San Francisco and Atlanta. 

 9:15 a.m. –  9:30 a.m.
Door prize Drawing / Visit Expo Area

 9:30 a.m. – 10:15 a.m.
Breakout Session #1

BYOB: Build Your Own Brand
Ed Schipul, CEO, Schipul The Web Marketing Co.

With the economic recession and dire unemployment rate, personal branding or marketing is not only valuable, but essential. As reputation is still the basis, PR practitioners are learning to interact and promote their strengths using self marketing and branding. As an expert on Social Media and Technology, Ed Schipul, CEO, Schipul The Web Marketing Company, will walk PR practitioners through this growing trend, teaching best practices on the new age of personal branding.


The Power of Blogging
Andy Lark, vice president, Dell

Within the past decade, blogging has caught the attention of the mainstream press and is now recognized as a useful tool for communicating everything from venting about politics to raving about favorite foods. While blogging is no longer “new,” executives are beginning to adapt the art form as a way to create conversations. Andy Lark, is one such example. As a vice president at Dell, Andy also finds time to run his impressive blog, The Daily Lark, where he muses about a range of topics from social media and technology to travel, food and humor. During his session, Andy will discuss how blogging is a powerful tool that creates opportunity in today’s digital age. 

 10:15 a.m. – 10:30 a.m.
Door prize Drawing / Visit Expo Area

 10:30 a.m.– 11:15 a.m.
Breakout Session #2

The Tough Stuff: from BP to Tiger to Toyota
Terry Hemeyer, professor, Rice University

 With oil spills, public infidelity and recalls, 2010 has quickly become a crisis communication case study of “what not to do.” Terry Hemeyer, a crisis and issue management expert for Pierpont Communications will walk session attendees through the do’s and don’ts of responding in a crisis.


Government Media Relations Panel

What are some of the challenges faced by those who mediate between government and the press? Sit-in on this Government Media Relations Panel to get the inside scoop. Panelists include Janice Evans, director of communications, Office of the Mayor, Houston; Councilman Corbett Parker, City of Bellaire; and Christopher Newport, Council liaison and public information officer, ARA, City of Houston. Kim Padgett, president, The Padgett Group will moderate.

11:15 a.m. – 11:30 a.m.
Door Prize Drawing / Visit Expo Area

11:00 a.m. – 11:30 a.m.

Luncheon Registration

11:30 a.m. – 12:30 p.m.

Keynote Speaker, Paul Taaffe, global CEO and Chairman of Hill & Knowlton

Paul Taaffe has spent more than 20 years consulting on transnational communications and as an advisor to companies and leaders facing complex and difficult issues. He currently holds the position of chief executive for Hill & Knowlton, Inc., which he has operated as since 2003. Hill & Knowlton is a leading international communications consultancy, providing services to local, multinational and global clients.  The firm is headquartered in New York, with 79 offices in 44 countries, as well as an extensive associate network. The agency is part of WPP, one of the world's largest communications services groups.

12:30 p.m. – 12:45 p.m.

Door Prize Drawing / Visit Expo Area

12:45 p.m. – 1:30 p.m.

Breakout Session #3


Is There an App for That?

Kelsey Ruger, Vice President of Operations, ChaiONE

Companies are turning to mobile applications to cash in on the smart phone craze. Thousands of applications exist for all areas of life – cooking, work, exercise, travel, money management, and more. Mobile applications are creating new (and fun) opportunities for branding and communication. ChaiONE specializes in working with businesses to design a roadmap for navigating the digital landscape. Gaurav Khandelwalwill discuss how companies can now work with app companies to create custom mobile applications to serve their needs.

Tweeting Your Way to Your Next PR Job

David Casey, marketing communications manager,  The Ammerman Experience reports that between current economic conditions and the technological evolution of the Internet, the traditional approach most job seekers have taken in the past is no longer viable.

1:30 p.m. – 1:45 p.m.

Door Prize Drawing / Visit Expo Area

1:45 p.m. – 2:30 p.m.

Breakout Session #4

Opinionated? When To Speak Out

Monica Danna, founder of colab

With members of the media being asked to step down after presenting their personal viewpoints and PR practitioners under fire for comments made on Facebook, Twitter, etc., being the “opinionator” is getting us into trouble.During this session, Monica Danna, social media expert, avid blogger and founder of colab, will explore the question “How do you create a balance between the information you communicate as a professional and on a personal basis?”

The Sound of the Future
Cruze, RFCMedia

Digital radio technology is emerging as a new communications tool that provides value to clients looking to tap into innovative ways to reach diverse consumers. RFC Media designs and produces custom, private network radio stations, delivered via the Internet and digital networks, on behalf of clients and will discuss how this new communication vehicle is providing a gateway into unchartered customers.

2:30 p.m. – 2:45 p.m.

Door Prize Drawing / Visit Expo Area

2:45 p.m. – 3:45 p.m.

Breakout Session #5


Small Business Roundtable: How to Start Your Own Business

Kim Padgett, president, The Padgett Group, Brett Slobin, partner, Slobin & Slobin Attorneys at Law, Jacqueline Taylor, associate region director, University of Houston Small Business Development Center and Lisa Dimond Vasquez, principal and co-founder, DoubleDimond Public Relations will talk about their experiences as small business owners and how communications plays an essential part in their daily interactions. Philip Morabito, founder and CEO, Pierpont Communications will moderate the discussion.

Media Panel: Keeping-up with Change - Get Onboard or Get Left Behind

Join Houston's media leaders for a lively conversation about Keeping Up with Change: Get Onboard or Get Left Behind. Yolanda Green, community relations director and host of Outlook Houston and Going Green at KIAH Channel 39 will moderate the discussion. Panelists include Greg Barr, assistant managing editor, Houston Business Journal; Shelby Hodge, editor-at-large, CultureMap; Syd Kearney, editor/producer, Houston Chronicle’s; and Ed Mayberry, business reporter, KUHF 88.7 FM.

4:00 p.m. – 5:00 p.m.

Meet the Press Networking Reception

5:00 p.m. – 7:00 p.m.

PRSA Holiday Party
(Separate registration required)
The party continues after the Mixer at PRSA Houston's Holiday Party! There will be great networking, food, drinks and, of course, karaoke!

Registration is only $10 for Members and includes two drinks and hors d'œuvres.Holiday Party cost is not included in PR Day registration fees.

Thank you to our generous door prize donors!

We’ve got some great goodies this year, so don't forget your business cards! Prizes include:


-2 Holiday Home Tour tickets – donated by DoubleDimond Public Relations

-4 tickets to Ensemble Theatre’s production of Gee’s Bend – Ensemble Theatre

-4 tickets to Ensemble Theatre’s production of Cinderella – Ensemble Theatre

2 Gift certificates for 2 tickets of a production of your choice – Ensemble Theatre

-Overnight stay at The Houstonian – The Houstonian Hotel, Club & Spa

-12 Guest Passes to The Houston Health Museum – The Houston Health Museum

-HP iPAQ III Classic Handheld Personal Organizer – Halliburton

-1 week in a Lexus – Hopkins & Associates

-Autographed Houston Texans Player photo – Houston Texans

-Afternoon Tea for 2 (exclusive of alcoholic beverages) – St. Regis Hotel

-Limited Edition Gail Goodwin Serving Bowl – MD Anderson Cancer Center

-1 Continuing Education Course –Susanne M. Glasscock School of Continuing Studies, Rice University


Thank you to our generous sponsors 







PR Day Sponsorship Guide

PR Day 2010 Contacts 


PR Day Chair Lady Oliver, 832-866-6608


Communications Chairs - promotions, media

Kristi Krupala: (713) 792-2096;

Kim Miller:


Sponsorship Chairs - sponsorships, vendor exhibits, donations

Osjetta Gascey:


Programming Chair - speakers, program

Cynthia Miller: (225) 610-0592;


Venue Logistics - exhibits, logistics, speaker travel

Meagan Stangle: (713) 243-8879; <a href="mailto:m&#101
Category: pr day | Sub Category: pr day 2005