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PR Day 2010: Nov. 30 - Breakout Session Presentations & Presenters

Breakout Session Presentations & Presenters
7:30 a.m. – 8:00 a.m.  
Morning Registration
8:00 a.m. –  9:15 a.m.
Opening Remarks / Seated breakfast
Keynote Speaker, Becca Cason Thrash
Becca Cason Thrash, a Houston PR pioneer, philanthropist and co-founder of Paper City magazine will be this year’s Breakfast Keynote speaker.
Dubbed by the Houston Chronicle as “Houston’s reining party queen,” Thrash is a powerhouse party organizer, fundraiser, and one of Houston’s pioneering PR professionals.  Thrash and Holly Moore formed Cason & Moore, Inc., one of Houston's top public relations entities during the late 80s and early 90s. During that time, the pair launched a monthly publication now known as Paper City magazine, which is published in Houston, Dallas, San Francisco and Atlanta.
 9:15 a.m. –  9:30 a.m.
 Door prize Drawing / Visit Expo Area
 9:30 a.m. – 10:15 a.m.
Breakout Session #1
BYOB: Build Your Own Brand
Ed Schipul, CEO, Schipul The Web Marketing Co.
With the economic recession and dire unemployment rate, personal branding or marketing is not only valuable, but essential. As reputation is still the basis, PR practitioners are learning to interact and promote their strengths using self marketing and branding.
As an expert on Social Media and Technology, Ed Schipul, CEO, Schipul The Web Marketing Company, will walk PR practitioners through this growing trend, teaching best practices on the new age of personal branding.
The Power of Blogging
Andy Lark, vice president, Dell
Within the past decade, blogging has caught the attention of the mainstream press and is now recognized as a useful tool for communicating everything from venting about politics to raving about favorite foods. While blogging is no longer “new,” executives are beginning to adapt the art form as a way to create conversations.
Andy Lark, is one such example. As a vice president at Dell, Andy also finds time to run his impressive blog, The Daily Lark, where he muses about a range of topics from social media and technology to travel, food and humor. During his session, Andy will discuss how blogging is a powerful tool that creates opportunity in today’s digital age. 
10:15 a.m. – 10:30 a.m.
Door prize Drawing / Visit Expo Area
10:30 a.m.– 11:15 a.m.
Breakout Session #2
The Tough Stuff: from BP to Tiger to Toyota
Terry Hemeyer, professor, Rice University
With oil spills, public infidelity and recalls, 2010 has quickly become a crisis communication case study of “what not to do.”
Terry Hemeyer, a crisis and issue management expert for Pierpont Communications will walk session attendees through the do’s and don’ts of responding in a crisis.
Government Media Relations Panel
Janice Evans, Corbett Parker and Christopher Newport
11:15 a.m. – 11:30 a.m.
Door Prize Drawing / Visit Expo Area
11:00 a.m. – 11:30 a.m.
Luncheon Registration
11:30 a.m. – 12:30 p.m.
Keynote Speaker, Paul Taaffe, global CEO and Chairman of Hill & Knowlton
Paul Taaffehas spent more than 20 years consulting on transnational communications and as an advisor to companies and leaders facing complex and difficult issues. He currently holds the position of chief executive for Hill & Knowlton, Inc., which he has operated as since 2003. Hill & Knowlton is a leading international communications consultancy, providing services to local, multinational and global clients.  The firm is headquartered in New York, with 79 offices in 44 countries, as well as an extensive associate network. The agency is part of WPP, one of the world's largest communications services groups.
12:30 p.m. – 12:45 p.m.
Door Prize Drawing / Visit Expo Area
12:45 p.m. – 1:30 p.m.
Breakout Session #3
Is There an App for That?
Gaurav Khandelwal, CEO, ChaiONE
Companies are turning to mobile applications to cash in on the smart phone craze. Thousands of applications exist for all areas of life – cooking, work, exercise, travel, money management, and more. Mobile applications are creating new (and fun) opportunities for branding and communication.
ChaiONE specializes in working with businesses to design a roadmap for navigating the digital landscape. Gaurav Khandelwalwill discuss how companies can now work with app companies to create custom mobile applications to serve their needs.
Tweeting Your Way to Your Next PR Job
David Casey, marketing communications manager,  The Ammerman Experience
 1:30 p.m. – 1:45 p.m.
Door Prize Drawing / Visit Expo Area
1:45 p.m. – 2:30 p.m.
Breakout Session #4
Opinionated? When To Speak Out
Monica Danna, founder of colab
With members of the media being asked to step down after presenting their personal viewpoints and PR practitioners under fire for comments made on Facebook, Twitter, etc., being the “opinionator” is getting us into trouble.During this session, Monica Danna, social media expert, avid blogger and founder of colab, will explore the question “How do you create a balance between the information you communicate as a professional and on a personal basis?”
The Sound of the Future
Cruze, RFCMedia
Digital radio technology is emerging as a new communications tool that provides value to clients looking to tap into innovative ways to reach diverse consumers.
RFC Media designs and produces custom, private network radio stations, delivered via the Internet and digital networks, on behalf of clients and will discuss how this new communication vehicle is providing a gateway into unchartered customers.
2:30 p.m. – 2:45 p.m.
Door Prize Drawing / Visit Expo Area
 2:45 p.m. – 3:45 p.m.
Breakout Session #5
Small Business Roundtable: How to Start Your Own Business
Kim Padgett, president, The Padgett Group, Brett Slobin, partner, Slobin & Slobin Attorneys at Law, Jacqueline Taylor, associate region director, University of Houston Small Business Development Center and Lisa Dimond Vasquez, principal and co-founder, DoubleDimond Public Relations
Media Panel: Keeping-up with Change - Get Onboard or Get Left Behind
Greg Barr, assistant managing editor, Houston Business Journal, Shelby Hodge, editor-at-large, CultureMap, Syd Kearney, editor/ producer, Houston Chronicle’s and Ed Mayberry, business reporter, KUHF 88.7 FM
4:00 p.m. – 5:00 p.m.
Meet the Press Networking Reception
5:00 p.m. – 7:00 p.m.
PRSA Holiday Mixer (Separate registration required)