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AMA Event June 3: PRSA Member Discount

Hello [firstname],

PRSA Members Get Discount at AMA Houston Event for Energy Communicators

Register by 5 p.m. today or at the door

 

Join AMA Houston June 3 at the HESS Club for a panel discussion on Framing Hydrocarbons' Reputation in an Eco-friendly Age: Energy Marketers' Challenges and Opportunities.

For many years, society has had a "love-hate" relationship with hydrocarbons and the oil and gas industry in general. Recent environmental disasters, increasing gas prices at the pump and astronomical reported revenues have not helped.

 

How do you market in such an environment? What can be done to change this overall reputation? What can marketers in all industries, verticals and segments do to keep their reputations clear in these uncertain times?

During the discussion, a panel of distiguished energy marketing and communications professionals will examine this important and challenging topic. 

You'll gain ideas on how to:

  • Customize PR plans for maximum internal and external engagement
  • Create messages that separate you from your competitors 
  • Leverage resources available to support marketing strategy and marketing communications objectives


The panel will also share how the industry developed its current reputation, and what marketing and communications professionals can do to help the energy industry and individual companies get past the stigma.


Panelists

John Hofmeister, Former President, Shell Oil Company, author: Why We Hate the Oil Companies. Straight Talk from an Energy Insider

Rayola Dougher, Senior Economic Advisor, Media Relations, American Petroleum Institute (API)

Aaron H. Woods,
Regional Manager, Public Affairs, DuPont  

Bronwyn Wallace
, Senior VP, Hill and Knowlton

Moderator 

Cheryl Chartier, VP, Marketing and Contracts, Foster Wheeler

 

Today is the last day to register online! 
(Hot breakfast included with registration.)

Details
Date:           Friday, June 3, 2011
Time:          7:15 a.m.- 11:30 a.m.
Location:     HESS Club, 5430 Westheimer, Houston, TX 77056
              
     Free parking availabile onsite.

Event Contacts:    Brenda Bramhill, 281-275-7109 or 
                           Claudia Escobar, 832-722-7034.


Registration Info
info@amahouston.org

 


Advance Registration by June 1 at 5 p.m.
AMA Members: $35         Non-Members: $55

Students: $25 (student ID required)

Paying at the Event

AMA Members: $45         
Non-Members: $65
Students: $25 (student ID required)

Walk-in Registration
will be available onsite at the HESS Club the day of the event, but walk-ins are not guaranteed seating. Please keep in mind that no shows will be billed for this event. Pre-payment will be accepted by credit card. 
 
Schedule
7:15 - 8:15 a.m.      Registration/Networking
8:15 - 8:30 a.m.      Announcements
8:30 - 9:30 a.m.      Presentations/Q&A
9:30 - 9:40 a.m.      Break
9:40 - 11:10 a.m.     Presentations
11:10 - 11:25 a.m.   Final Q&A
11:25 - 11:30 a.m.   Closing R
emarks
 
Sponsored by

Platinum Sponsor
 
Gold Sponsor

Silver Sponsor


Event Partner
 


        

 
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Erin Schwartz
(713) 563-4920
Author: Erin Schwartz
Phone: (713) 563-4920
Email:
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