Join PRSA Houston''s August 3 luncheon meeting to see Houston dynamo Jackie Martin, principal of J S Martin Associates, LP, and former president of the United Way of the Texas Gulf Coast, talk about the challenges of running Houston''s largest charitable giving organization
As the former pesident of United Way of the Gulf Coast, Jackie worked to help Houston get through some of its toughest times ever including tropical storm Allison and the loss of millions in corporate giving. How do you increase donor contributions in tough conomic times? How do you find new streams of revenue when the well has dried up and disappeared? How do you convince dueling TV stations to work together to roadcast a prime-time telethon to raise $3 million for the community? It takes a stick of dynamite.
Prior to starting her consulting business, Martin served as president of United Way of the Texas Gulf Coast, the largest charitable giving organization in the Houston area for six and half years. Under Martin’s leadership, the volunteer-driven 80-plus year old United Way evolved to meet the changing needs of the community through a dual mission: increasing financial resources by conducting cost-effective, donor-oriented fundraising; and, adding value to United Way contributions through hundreds of funded programs and other activities that benefit the community.
In six and half years under Martin’s leadership, United Way of the Texas Gulf Coast:
· Increased donor contributions. The annual community campaign jumped from $64 million to just under $78.5 million in three years;
· Increased funding streams from traditional funding to six different funding sources that reach more programs and people;
· Conducted a ground-breaking biennial community assessment in 1999 that provided feedback and guided United Way of the Texas Gulf Coast in refocusing its funding goals to address critical needs in the community;
· Revamped the Board and created a Community Leaders Council, a 100 member panel of key decision makers reflective of the entire community, to advise United Way of the Texas Gulf Coast on key issues and challenges;
· Collaborated with media, corporations, community leaders and faith-based organizations to benefit victims of Tropical Storm Allison through a market-wide telethon. The telethon generated 7,700 calls to raise over $3.1 million to fund 14 programs to rebuild homes for over 1,000 people. The United Way also convened the Allison Recovery Initiative to provide long-term guidance and support through faith and community based groups; and,
· Facilitated volunteers in the process of conducting a capital campaign to raise funds to build the United Way Center for Philanthropy, Leadership and Volunteerism and Jesse H. Jones Community Resource Center. The CRC is Houston’s first and only space dedicated to community leadership, organizational development and volunteer service.
LOCATION: Courtyard on St. James
1885 St. James Place (Between Westheimer and San Felipe)
WHEN: Wednesday, August 3, 11:30 a.m. - 1:30 p.m.
For more information or to register, call 281-870-1717 or visit http://www.prsahouston.org/en/cev/?171
Sponsorships are still available. Contact Paula Ruth, APR, at 281-870-1717 or email@example.com.