Dr. Robert Heath, communications professor at the University of Houston and Director of the Institute for the Study of Issues Management, along with Sage Publications, announce the inaugural publishing of The Encyclopedia of Public Relations (Sage Publications, 2004).
This two-volume set, of which Heath served as Editor, is the first and most authoritative compilation of the subject, and is a must-have for any library serving patrons in business, communication and journalism.
The publication explores the evolution of the PR field, with examples from history describing events, changing practices, and the key figures who developed and expanded the profession, as well as explores key challenges facing the profession of public relations and its practitioners, such as earning the trust and respect of critics and the general public.
These volumes go into great depth about ethical policies and challenges facing practitioners and include full details of the code of ethics of the Public Relations Society of America in an appendix.
The Encyclopedia of Public Relations has also been put together with the knowledge that PR does not exclusively reside in the United States. Major international figures, research, and organizations play a key part in the project. To order your copy, visit http://www.sagepub.com/book.aspx?pid=10228.
Local practitioners and PRSA Houston members who contributed to the Encyclopedia include Lisa Merkl, Dr. Shannon Bowen, Barbara Langham, Sabra Gill, Holly Hutchins, David McKinney, Gayle McNutt and Kelly Papinchak.