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ePro February Edition

Welcome to the February edition of ePro, the electronic newsletter of the Houston chapter of the Public Relations Society of America (PRSA Houston).  Jump now into the benefits of PRSA membership!  Take part in the luncheons and professional development experiences, and let your membership pay for itself time and time again…


Contents:

February 2 - PRSA Houston Presents Political Commentator Rich Galen
PRSA Job Bank – Exciting Opportunities Waiting for YOU 
Excalibur Entry Deadline Announced
Excalibur Committee Volunteers Still Needed
PRSA Houston Judges Needed for South Carolina Chapter Awards
Looking For a Way to Get More Involved in PRSA?

Submit Your Proposal for PR Day 2005!
PRSA Houston Member News
2005: Your Year for Accreditation!
First-Ever Encyclopedia of Public Relations Born at University of Houston
Lukaszewski to Keynote Southwest District Conference
And Now for an ePro Special Section: Press Primer with Melanie Brenneman
Our Gratitude for Luncheon Sponsors!


February 2 - PRSA Houston Presents Political Commentator Rich Galen
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What do you get when you cross a political “hack” with a philosopher?  According to many, you get Rich Galen, author of www.mullings.com and frequent guest on Fox News and CNN.  Most recently, Rich returned from a tour of Iraq at the request of the White House.  While his stay was supposed to be for about eight weeks, it lasted six months.  His mission? To bring the message of the positive aspects of what the coalition is doing in Iraq back to America.  In the world of public relations, this task in many minds would be daunting to say the least.  To hear Rich discuss this as well as his many other roles – which have included being press secretary to Dan Quayle and to Newt Gingrich – join PRSA Houston's monthly luncheon on Wednesday, February 2.

And guess what else?
Time Warner is offering a prize worth $1200 to some lucky winner in attendance.

Gittings Photography, Halliburton, Multivision Inc. and Time Warner are early sponsors for this event, though other sponsors are still needed.  Please call (281) 870-1717 to lend your  unique support.

Details:
NEW LOCATION!

Courtyard on St. James
1885 St. James Place (Between Westheimer and San Felipe)
WHEN: Wednesday, February 2, 11:30 a.m. - 1:30 p.m.

Register:
For more information or to register, call (281) 870-1717 or go online at http://www.prsahouston.org/en/cev/?116


PRSA Job Bank – Exciting Opportunities Waiting for YOU 
 
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Take action on that New Year's resolution to improve your professional life by visiting the PRSA Job Bank.  Here is a sample of active listings:

No matter what phase of your career, industry or specialization, the PRSA Job Bank has a dynamic mix of opportunities for you.  To check out the current listings simply go to www.prsahouston.org and click the Job Bank button.  Positions are added on a weekly basis so visit often – and that's one resolution you can actually keep.

Questions? Contact Susan Schmaeling at saspr@swbell.net


Excalibur Entry Deadline Announced
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The regular deadline for submitting entries for the 2005 PRSA Houston Excalibur awards is Wednesday, April 13.  (Look for more information in the March issue of ePro). In the meantime, get your entries ready and make copies of entries before submitting to other competitions.


Excalibur Committee Volunteers Still Needed
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Looking for a way to get more involved with the PRSA Houston chapter? It's not too late to join the committee responsible for the annual Excalibur awards banquet and have a blast taking part in the planning of a darn good party.

Planning is under way, but we'll add you to the committee if you can join us at a lunch meeting 11:30 a.m. Thursday, Feb. 10, at Buffalo Grille, 3116 Bissonnet. The committee will meet one to two times per month through June during lunch or after work.

Contact co-chairs Kristin Pacheco (kristinp@SULLIVAN-GROUP.com) or Bill Zander (bxzander@texaschildrenshospital.org) for more information.


PRSA Houston Judges Needed for South Carolina Chapter Awards
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South Carolina PRSA will judge Excalibur award entries this spring. We hope that you will return the favor by participating in the judging of their entries on Saturday morning, Feb. 26. The more judges we have, the faster the process will go.

This is an excellent opportunity to benchmark your work against other potentially award-winning projects. The exact time and location will be announced later.

Contact Bill Zander (bxzander@texaschildrenshospital.org) to sign up.


Looking For a Way to Get More Involved in PRSA?
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The PR Day committee still needs volunteers for subcommittees on sponsorship, communications and fundamentals of public relations.  To volunteer for PR Day, contact Melanie Brenneman at (713) 871-1900. The next PR Day committee meeting is Feb. 17 from noon to 1 p.m. in the Business Wire offices.

Volunteers from other committees also are welcome. Contact Angela Young, membership chair, at (281) 437-8115 if you want to get involved.


Submit Your Proposal for PR Day 2005!
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PRSA Houston cordially invites proposals for presentation at PR Day 2005, to be held September 14, 2005, in Houston.  PR Day is a full-day professional development conference that attracts more than 200 Houston-area public relations professionals and associates.  PR Day provides education in key areas of public relations, offers opportunities for professional growth and development, and provides an opportunity for Houston-area practitioners to come together to share lessons learned and build ongoing networks of support.

Presentation proposals will be considered for lectures, tutorials, etc., of 50 minutes or less.  Any experienced individual, group, institution or company with an interest in the practice and application of public relations may submit a proposal.  If you are interested in making a presentation at PR Day 2005, please visit http://www.prsahouston.org/en/art/?81.

Proposals must be submitted no later than February 15, 2005, to be considered.  The PR Day 2005 Planning Committee will choose proposals based on originality, relevance of topic and proposed presentation style.  All questions about the proposal and selection processes should be directed to Melanie Brenneman at (713) 871-1900. http://www.prsa.org/_Networking/np/

 

PRSA Houston Member News
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Get a “Taste of PRSA” when you join in February or March!  PRSA has launched a special promotion under which the $65 initiation fee will be waived.  New members will also receive a $20 voucher that can be applied toward national seminars and teleseminars or publications/gift items from the PRSA Store.  The offer is valid for those joining as full members at the $225 annual dues rate and is not available for Associate members.  Local chapter dues, professional interest sections or affinity groups dues are additional.  Special membership applications are available at www.prsa.org.  Be sure to enter the code: "TASTE 2005" to receive the special rate.

Welcome New Members!
PRSA Houston proudly welcomes new members to our fantastic family of 400-plus professionals:

  • Camilla Aucott of ConocoPhillips 
  • Carly M. Burns of TIG First Source
  • Ashley Delbello, PRSSA
  • Leslie K. Friedman of Vollmer Public Relations
  • Petra Guerra of the University of Texas Pan American
  • Carrie L. Hoeksema of Pride International
  • Ashly S. Tenini of CDI Engineering Solutions, Inc.
  • Jennifer Vickers of Houston Habitat for Humanity

 

2005: Your Year for Accreditation! 
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It's time to take the step. You've written PR plans, thoroughly researched issues before acting, and you never complete a project without evaluating its effectiveness.  You have the experience behind you to earn those three distinguished letters… APR.

This year, solidify your qualifications and be confident in your advice to executive leadership because your accreditation will speak for itself.  To get started, register for the one-day examination preparation workshop, slated for Saturday, Feb. 19, 8:30 a.m. – 4 p.m. at the Houstonian Hotel.

Led by Julie Fix, APR, the one-day seminar will cover the examination process and many of the test topics: research, plan writing, communications theory, business literacy, etc.

“We have so many potential candidates in our chapter, but the top excuse we hear is that candidates have very limited time to prepare,” says Amy Kaiser, APR, co-chair of the Accreditation committee, “This one-day seminar is perfect for those candidates who are interested in learning more about the exam, and it replaces the former seven-week course. It also serves as a great refresher course for skilled practitioners who wish to brush up on their skills.”

An additional perk for those attending will be the affordable registration fee of $50 for members and $75 for non-members. This seminar is a great value for training dollars, and the class is open to any who wish to attend, although seats are limited.  Register online at http://prsahouston.org/en/cev/?118.

Make 2005 the year that you achieve a milestone in your career.  Earn your APR!



First-Ever Encyclopedia of Public Relations Born at University of Houston
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Contributed by: Lisa Merkl, Senior Science Writer/Editor of External Communications at the University of Houston.  Contact Lisa at lkmerkl@uh.edu.

Communication Professor Robert L. Heath Driving Force Behind Long-awaited Professional Resource

Coming a long way from the promotional antics of P.T. Barnum, the father of modern press agentry, public relations has evolved into serious business.  A team of 146 authors led by faculty at the University of Houston has created a public relations encyclopedia that explores the often maligned profession. 

The first publication of its kind, the "Encyclopedia of Public Relations" explores the evolution of the PR field with historical examples, key events, changing practices and the significant figures who developed and expanded the profession.  It also explores ethical and strategic challenges facing PR and its practitioners.  The encyclopedia has cemented the importance of this field in a comprehensive resource aimed at completing the bookshelves of students and PR professionals alike. 

Edited by Robert L. Heath, a veteran communication professor at UH, this newly released public relations encyclopedia is a two-volume set from Sage Publications that ranges from the practical and tactical to the esoteric and theoretical.  Its team of collaborators was created and led by Heath. 

"Public relations has been referred to as buzz, spin, publicity and even free advertising," Heath said.  "But it is so much more than that.  From spokespeople to newsmakers, PR professionals have increasingly become an integral component in helping the news media report and translate world events, research breakthroughs and organizational messages to the public, giving them human interest and meaning." 

Topics covered include practical issues such as identifying the tools of the trade, defining jargon, explaining the roles of media and news, exploring research and analysis techniques, providing tips on crisis communication and delving into ethical issues.  The academic foundations of the profession also are analyzed through discussions of history, key practitioners and theory. 

Read the rest of the article on PRSA Houston's News Page: http://www.prsahouston.org/en/art/?86

 

Lukaszewski to Keynote Southwest District Conference
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Jim Lukaszewski, APR, Fellow PRSA, will be the keynote speaker on Friday, Feb. 11, at PRSA's Southwest District Conference at the Hilton Albuqueque.  The two day event, "Communicating at the Speed of Light: PR in the New Digital World" is an opportunity to meet practitioners from all over the district and share experiences as well as gather quality professional development.  More information is available on the New Mexico Chapter website at http://www.nmprsa.org/ or by contacting Chad Perry at (505) 925-8547 or email at cperry@unm.edu.

 

And Now for an ePro Special Section: Press Primer with Melanie Brenneman

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Welcome to Press Primer, where we devote time to the professors of pickup – the media themselves.   February's Press Primer features Mr. Ed Mayberry, KUHF radio's business reporter.

Ed Mayberry, Business News Reporter

Ed began his career in 1971 as a disc jockey in Austin, Texas, interviewing such music greats as Johnny Cash and Stevie Ray Vaughan.  At KUHF, he covers featured stories during local breaks of NPR's “Morning Edition” and “All Things Considered.” Ed also produces news stories and features of a non-business nature – everything from politics to medicine to arts.  In his free time, Ed fine-tunes http://www.internationallistener.com, his Web site devoted to shortwave web sites, radio webcasts and other world band radio links.

What catches your eyes in news releases, Ed?

I read over all releases with a Houston dateline, as KUHF is interested in covering all aspects of local business news.  So the word "Houston" pops out, first and foremost. 

What makes an impressive pitch?

Houston is interested in business news developments that contribute to the health of the local economy.  So job hirings, expansions and mergers are always notable. 

How can communications professionals make your life easier?

Keep in touch!  And when you send a release promising to make a CEO available by phone, make sure that that person is actually available when the release comes out.  I appreciate the work that goes into your releases, but realize that all types of media are accessing the information – not only radio, but television, print and online.

 

Our Gratitude for Luncheon Sponsors!
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PRSA Houston thanks Gittings Photography, Halliburton, Multivision Inc. and Time Warner for sponsoring our Feburary 2 luncheon featuring Rich Galen of mullings.com.  We are now booking sponsors for the rest of the year.  For $500, we are offering the following benefits:

  • Logo/name and a link to sponsor web site PRSA web page related to event
  • 50-word or less description of firm on PRSA Web site
  • Sponsor recognition on all communications for event
  • One complimentary seat at President's table
  • Link to sponsor's web site included in e-mail communications related to the event
  • Acknowledgement from podium at event
  • Opportunity to display signs/brochures at event table
  • Labels of members, if desired
  • Opportunity to do a raffle for attendees at event through collection of business cards at display

If your company would like to be linked to one of the most talked-about programs the Chapter plans to offer, please call (281) 870-1717 or email Paula Ruth at pruth@houston.rr.com.  These sponsorships help PRSA to offer outstanding programs to members at reasonable prices.


ePro is the electronic newsletter of the Houston chapter of the Public Relations Society of America (PRSA Houston), and is a tool for you.   Deadline for submitting items for the March newsletter is February 16, 2005.   We love hearing your thoughts and news, so send generously to lhammit@bcm.tmc.edu.

Lauren Hammit
(713) 798-7595
(713) 798-7413
Author: Lauren Hammit
Phone: (713) 798-7595
Fax: (713) 798-7413
Email:
Category: newsletter | Sub Category: epro