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ePro March edition

PRSA Houston Email
March 9, 2004

March ePro

Hello and welcome to the March edition of ePRo, the electronic newsletter of the Houston chapter of the Public Relations Society of America (PRSA Houston).  Join us; get to know us.  We''ve got your interests in mind.

Don''t Miss the PRSA Houston Luncheon
March 17 Board Meeting and Luncheon: Lisa J. Bailey, Manager of Corporate Communications for American Airlines/American Eagle


We all know that 9-11 wrote a new chapter for the world in terms of crisis preparation, and perhaps affected the airline industry more than any other. Three years later, what''s left to be said? Plenty. The impact on how the airline industry operates and particularly its crisis communication strategy is still being felt today, and Lisa Bailey with American Airlines/American Eagle will share how she as a professional communicator and how her company continues to evolve in light of the events of 9-11.


As manager of corporate communications for American Airlines/American Eagle, Bailey oversees both internal and external communications for American Eagle Airlines, including employee and labor communications, corporate communications, public relations, media relations, issues management and crisis communications. In her role, she has managed communications through several corporate issues including AMR''s restructuring agreements reached in April 2003, American Eagle''s scope clause compliance actions and subsequent pilot reaction and AA furloughed pilots flowback to Eagle. Currently, she is managing communications regarding the negotiation of three concurrent labor contracts with the TWU, ALPA and the AFA.


PRSA Houston meets the third Wednesday of the month at the Houston City Club at Greenway Plaza. Networking begins at 11:30 a.m., followed by the meeting at noon. Luncheon fees if reservations are made before March 15 at 5 p.m. are $25 for members, $35 for guests and $15 for students. Luncheon fees if reservations are made after March 15 at 5 p.m., or for walk-ins, are $30 for members, $40 for guests and $15 for students. All "no shows" will be billed.
To register to attend our next meeting, register online at or call 281-870-1717.

Just What You''ve Been Waiting For: PR Day, 2004
In the last couple of weeks, several speakers have signed on to the PR Day for Wednesday, September 22. They include Craig Varoga, a local political strategist with
Varoga, Rice and Shalett. Varoga most recently served as field director for Gen. Wesley Clark''s presidential campaign.


Megan Mastal, senior vice president and general manager of Hill & Knowlton''s Houston office has also joined the speaker lineup. Mastal will present a session on Message Development.


Jim Lukaszewski, ABC, APR, Fellow PRSA, will appear LIVE and IN PERSON at PR Day, presenting "How to Develop The Mind of A Strategist." Lukaszewski will also welcome senior-level practitioners during a private breakfast reception to be held from 7:30 a.m. - 8:30 a.m. on Sept. 22, prior to the opening of PR Day. Space will be limited to 20-30 practitioners - more information on how to register for this value-added reception will be available soon.


We are currently seeking sponsorships to help defray the costs of PR Day. Several sponsorship levels are available: exhibitor, presentation sponsors, luncheon sponsors, Lukaszewski sponsor and title sponsor. Each level has varying benefits, and LOTS of free PR! Please contact Terri Larson at 713.831.6573 if you are interested.


Other speakers include: Donna Anderson, APR; John Sturtevant (Sturtevant Partners); and Myra Jolivet (most recently served as communications director for Bill White''s mayoral campaign and on the Mayor''s transition team). Jeff Cohen, executive vice president and editor of the Houston Chronicle has agreed to serve as keynote speaker.


Phil Chrzanowski (Phil Chrzanowski Design) is providing pro bono graphic design services for PR Day. Check him out online at Business Wire is providing distribution services for all pre-event press releases.

Anyone interested in serving on the PR Day committee should contact Terri Larson at


Know the hottest thing in town?  The PRSA Houston Job Bank, it appears
It looks as if demand is on the rise for Houston area public relations practitioners. In the first two months of the year, 15 new jobs were listed on the
PRSA Houston Job Bank, which puts the Chapter on pace for a 100 percent increase in listings over 2003. Jobs listed in recent weeks range from entry level positions to leadership posts. Listings have been received from an array of organizations including corporations, non-profits and agencies, such as America West Airlines, Catholic Charities, Six Flags AstroWorld and Vollmer Public Relations, among others.
The key reason PRSA Houston''s Job Bank is attracting large numbers of listings is that we attract hundreds of qualified PR candidates. In the first seven weeks of the year, the Job Bank recorded an amazing 8,500 page views -- by far the most active area of the PRSA Houston Web site. On a typical day, the
Job Bank records 156 page views.
If your organization is looking to expand its PR team and wants to get the word out to a large pool of qualified candidates, listing your position is easy and affordable. Job postings may be submitted and paid for online, using Visa, MasterCard, American Express or Discover. To submit a listing, click and complete the listing form and payment process. Jobs can be added at a cost of $100 for a three-month listing and can be extended for an additional three months at an additional cost of $25.
If you wish to pay for your listing by check, you may submit your listing directly to the Job Bank chairman via email at A check for $100 made out to PRSA Houston should be mailed to:
PRSA Job Bank
c/o Jean Gonsoulin
Clear Channel Entertainment
2000 W. Loop South, Suite 1300
Houston, TX 77027

2004 Excalibur Awards
Judges Needed for Knoxville''s 2004 Excalibur Awards on Saturday, April 3
Are you planning to enter the
2004 Houston Excalibur Awards? Do you want to see what top professionals are doing in other markets?  Or, do you need to earn a few extra points for your accreditation?  Well, here''s an opportunity to do all three.


We need Houston Chapter members to donate their time on Saturday, April 3 to judge the awards for the Knoxville PRSA chapter. The judging, which is a great opportunity to network with local PR pros, will be held at Clear Channel from 8:30 a.m. to 4:00 p.m.


To volunteer to judge or to be on the 2004 Excalibur Awards committee, please contact Anne Peebles at 713-241-1584 or


How To Create Award Winning Excalibur Entries: March 17
"It is how you put your entry together and what you put in it that determines whether you win -- it''s not always the success of the project." says Julie Fix, University of Houston professor and manager of the Silver Spur/Best of Texas Awards Competition for TPRA.


She and Grand Excalibur winner Eydie Pengelly have the magic wand to help you create award winning Excalibur entries, and will share their "magic tricks" on how to successfully manage the entry process during a seminar this month.  Julie and Eydie will share the dos and don''ts of award-winning Excalibur entries, and provide insights on how judges view entries.  They''ll also help you unleash your own wizardry to create a winner. 


The seminar, which will last approximately one hour, will be on March 17th immediately following the monthly PRSA luncheon.  Please mark you calendars and RSVP to Anne Peebles at

Save the Date for 2004 Houston Excalibur Awards & Ceremony
Houston is full of talented PR pros with exceptional work, and the opportunity to showcase it is just around the corner.  Keep an eye on your e-mail and on the
PRSA Web site this month for the 2004 "Excalibur for Excellence Awards" Call for Entries.    Ink us in your calendar for an enchanting evening on June 17, 2004


With a location as magical and regal as Hotel Icon, this year''s Excalibur Awards ceremony will be an "Enchanted Evening, Celebrating the Magic of Communication." This year''s award ceremony is brought to you by GCI-Read Poland.  More details will be made available soon...


News on the Accreditation Front
Accreditation Preparation courses will be held on March 2, 9, 16, 23 and 30 from 6:30 p.m. to 8:30 p.m. at the The Houstonian Hotel.  Don''t miss this valuable resource to enhance your professional development and prepare you for career distinction.


C''mon Everyone, Volunteer with PRSA Houston!
With the
Excalibur Awards right around the corner and numerous other committees in full swing, now is the time to get involved with PRSA Houston! If you''re interested in taking a more active role in PRSA, contact Emily Mir Thompson at 713-207-3085 or


PRSA Houston Member News
PRSA Houston member Kelly Papinchak has accepted the position of Communications Director for Houston-based
Schipul - The Web Marketing Company. She will oversee all internal and external communications on behalf of Schipul, as well as assist with client relations. Papinchak may be reached at 281-497-6567 or


Bates Southwest has become a new company at a new address.  For your records, please note that contact information for Judi Martin, senior partner and managing director, has changed to:


Judi Martin, APR
Senior Partner, Managing Director
Brouillard Communications
10111 Richmond Avenue, Suite 375
Houston, TX  77042


Get a "Taste of PRSA" during the newest membership promotion!
Join PRSA in March and save money in PRSA''s Taste of PRSA program. 
PRSA Houston had the first two members join under this nationally offered program, which waives the $65 initiation fee and gives the new member a $20 voucher toward PRSA''s professional development programs or books and gift items offered through the new PRSA store.  This offer is good for those joining as full members at $225 annual dues.  Sorry, Associate members are
not eligible.  Remember to join the Houston chapter as well to get the most from your membership.  Special applications are available at or from Paula Ruth at in the Houston Chapter.  Be sure to mention TASTE 2004 to receive the special offer.


University of Houston PRSSA Members Win Silver Spur
Five University of Houston PRSSA members from last fall''s campaigns class taught by Michael Polenchar won a Silver Spur in the Texas Public Relations Association''s first-ever Student Silver Spur Competition.  The students - Eric Herrera, Teresa Preza, Mari Pillar, Kristen Pacheo and Jennifer Mann - developed a campaign for Shell Deer Park as part of their class work.  They collaborated on preparing their contest entry and walked away from the TPRA''s Silver Spur/Best of Texas Awards Banquet on February 29 in San Antonio with an award and recognition for a job well done and well presented.

Their PR writing professor and Houston PRSA Assembly Delegate, Julie B. Fix, APR, was on hand in San Antonio to share their celebration.

2004 District Conference News
The 2004 PRSA Southwest District Conference is scheduled for March 25 and 26 at the Harvey Hotel in Irving. It will offer PRSA Houston members a rewarding professional experience. While the coordinators are currently finalizing the speakers for the conference, it will feature numerous professional development workshops, important general session speakers plus exciting social and networking events.   More details regarding the conference will follow in the coming weeks and will be posted online at


PRSA Southwest District Conference
March 25-26, 2004
The Harvey Hotel
4545 W. John Carpenter Freeway
Irving, TX 75063

IABC Announces March  25 Chapter Luncheon: The Secret to Fortune''s Best Places to Work List - Communications!
Being named one of Fortune magazine''s annual "100 Best Companies to Work For" is a coveted prize that puts a human face on a company that no other designation can.  Join IABC/Houston at its monthly meeting on Thursday, March 25, when you''ll have the opportunity to hear from a panel of senior-level communicators whose Houston-based companies were named to Fortune''s coveted list this year.  They include:

* Irene Helsinger, senior vice president, St. Luke''s Episcopal Hospital Health System
* Graham Painter, senior vice president of Corporate Communications, Sterling Bank
* Ned Walker, senior vice president, Worldwide Corporate Communications, Continental Airlines


The panelists will share the secrets of their companies'' success in making the list multiple times.  You''ll learn how communications staffs at these companies inform and motivate, and learn "best practice" communications that help create three of the top 100 work environments in the nation.

For more information and to register,


The Value of Sponsorship
PRSA members are influential leaders and opinion-makers all over Houston and beyond.  We make decisions for collateral development, catering, printing,
advertising specialties, entertainment, corporate philanthropy, meeting
locations and incentive packages, to name a few.  Put your product--or your
client''s products--before our 450 members and directly market to those
attending a luncheon as a luncheon sponsor.

A luncheon sponsorship includes:

- Mention in promotional e-mail sent to database of subscribers
- Mention and text link in ePRo, the PRSA Houston newsletter
- Text link on
PRSA Houston Web site for one month
- Ability to distribute materials to all luncheon attendees
- Table in back of room to talk with luncheon attendees before and after the event
- Speak to the luncheon gathering (no more than 3 minutes)
- One lunch registration
- One set of mailing labels for all 460 PRSA Houston members


Luncheon sponsorship prices are:

1x = $500

2x = $900

3x = $1,200

4x = $1,400


Packages for special events such as Excalibur and PR Day are also available.
Contact Paula Ruth, APR at 281-870-1717 or to reserve your spot.


In the last newsletter, the email address for Houston PRSA new member Clare Sullivan Jackson, CSEP, Sullivan Group, was incorrectly listed.  For future reference, please note that her correct email is

ePro is the electronic newsletter of the Houston chapter of the Public Relations Society of America (PRSA Houston), and is a tool for you.   Deadline for submitting items for the April newsletter is April 6, 2004.  Send to

Lauren Hammit
(713) 798-7595
(713) 798-7413
Author: Lauren Hammit
Phone: (713) 798-7595
Fax: (713) 798-7413
Category: newsletter | Sub Category: epro