Welcome to the March edition of ePro, the electronic newsletter of the Houston chapter of the Public Relations Society of America (PRSA Houston). Jump now into the benefits of PRSA membership! Take part in the luncheons and professional development experiences, and let your membership pay for itself time and time again…
|March 2 - PRSA Houston Takes Passion to the Streets with Alex López Negrete|
It can be hard to start your own business, let alone build it to success and create an influential name and reputation while doing so. At our March luncheon and board meeting, PRSA Houston is hosting Alex López Negrete, a local advertising and marketing star, who will shed light on how a Houston-area powerhouse is successfully developing and executing integrated communications campaigns that resonate with audiences nationwide.
For more than 20 years, Alex López Negrete has been passionate about his work. In 1985, he founded López Negrete, a fully integrated Houston-based advertising, marketing and public relations company. López Negrete was named the country's number two financial agency in Financial Marketing Services magazine's 2001 Top 10 Agency's list and also was recognized as one of Houston's 100 fastest-growing businesses by the Houston Business Journal.
LOCATION: Courtyard on St. James
1885 St. James Place (Between Westheimer and San Felipe)
WHEN: Wednesday, March 2, 11:30 a.m. - 1:30 p.m.
For more information or to register, call (281) 870-1717 or go online. If reservations are made by February 28th, cost is $30 for members, $40 for guests and $20 for students. After February 28th, the cost is $35 for members, $45 for guests and $ 25 for students.
Special thanks to Shell Oil Company and Sterling Bank for sponsoring the March luncheon.
Friend of PRSA Houston Back in Action
Judi Swartz of BusinessWire is back on the job after surgery to repair the breaks in her ankle suffered on her way out of the February luncheon. Judi taught us all how to graciously turn a terrible incident into a positive experience as she dealt with the situation in her usual, warm-natured manner. Please remember to use the handrails at the Courtyard when traveling from one level to another. For those not able to travel stairs, a service elevator is available as needed.
Final Call for Judges!!
Have you ever submitted an award entry? Here's your chance to repay the favor by serving as a judge for PRSA-South Carolina chapter awards. South Carolina will judge our Excalibur Awards.
We will convene at 8:30 a.m. this Saturday, February 26th, at Business Wire: 1800 W. Loop South, Suite 1770 (610 at San Felipe in the Galleria area).
Lunch will be served compliments of Business Wire, and dress is casual. We will attempt to finish by early afternoon. You can judge even if your time is limited; we would appreciate judges serving at least 2 hours.
E-mail Bill Zander to sign up to judge.
If you cannot attend on February 26th, you can still help by judging entries remotely from your home or office. E-mail Bill no later than Thursday, February 24th to commit. Entries must be judged by Friday, March 4th .
The 2005 call for entries for the Excalibur Awards will be distributed electronically and posted on the Web site within the next two weeks. In the meantime, if you would like to get a head start in preparing your entry, you can use the 2004 call for entries still posted on the Web site as a reference guide. Categories will remain the same as last year.
|Casting Call – PR Pros Needed to Play the Next Donald Trump for All-New Apprentice Program |
PRSA Houston’s New Professionals Group is looking for experienced PR professionals who believe they can whip the next “APPRENTICE” into shape. We are looking for 15 new “Donalds” to take on eager new professionals and help them hear “You’re Hired!” New Professionals Group is looking for experienced PR professionals who believe they can whip the next “APPRENTICE” into shape. We are looking for 15 new “Donalds” to take on eager new professionals and help them hear “You’re Hired!” Our APPRENTICE candidates are looking for a mentor who will give it to them straight, share real-life experiences and take time to meet via phone, e-mail or in person from time to time for guidance on beginning a career in public relations and related fields. If you are up for the challenge, contact at (713) 693-8266. And if you are a New Pro interested in being mentored by a “Donald” of PRSA Houston, be sure to e-mail or call Eric!
Our APPRENTICE candidates are looking for a mentor who will give it to them straight, share real-life experiences and take time to meet via phone, e-mail or in person from time to time for guidance on beginning a career in public relations and related fields.
If you are up for the challenge, contact Eric Herrera at (713) 693-8266.
And if you are a New Pro interested in being mentored by a “Donald” of PRSA Houston, be sure to e-mail or call Eric!
The mission of the PRSA Houston New Professionals Group is to support PRSA Houston chapter goals while providing new professionals with a valuable outlet to expand their knowledge of public relations through networking and professional development opportunities. New Pros Objectives include encouraging participation in PRSA Houston and connecting New Pros throughout Houston; scheduling regular professional development and social events for New Pros; integrating members into the National New Pros Affinity Group; and encouraging New Pros to become accredited in public relations.
New Pros programs and activities target PR professionals with up to five years of experience in public relations, as well as graduating students and professionals new to the industry. For more information, visit http://www.prsahouston.org/en/cmt/?31.
PRSA Houston/PRSSA Mentor Match Program: From the Eyes of a Student
The PRSA Houston Mentor Match Program is an initiative of PRSA Houston’s PRSSA Liaison Committee. The Program provides public relations students with access to public relations professionals, activities and programs that will strengthen their skills and prepare them for a career in public relations or a related field. Mentor Match Program is an initiative of PRSA Houston’s PRSSA Liaison Committee. The Program provides public relations students with access to public relations professionals, activities and programs that will strengthen their skills and prepare them for a career in public relations or a related field.The Mentor Match Program is an initiative of PRSA Houston’s PRSSA Liaison Committee. The Program provides public relations students with access to public relations professionals, activities and programs that will strengthen their skills and prepare them for a career in public relations or a related field.
The Mentor Match Program supports students at the University of Houston (UH), Sam Houston State University, Texas A&M University and Texas Southern University.
UH student Christina Carter, who also is a member of the school’s chapter of the Public Relations Student Society of America (PRSSA), shares her experience with the members and friends of PRSA Houston:
“As a member of PRSSA, I chose to participate in the mentorship program because I wanted to learn from a professional who worked in the field of public relations in a nonprofit entity. I was partnered with Terri Larson, former PR director for Planned Parenthood of Houston and Southeast Texas (PPHSET).
For the past year, Terri and I communicated via email. I am always able to ask Terri a quick question or update her on my progress in school. I finally met Terri in person in October as a volunteer for PRSA Houston’s PR Day. Terri was the chair of the event, and I was able to observe her in action at the event. It was so nice to finally be able to put a face with the person I had been communicating with for several months.
Last semester an assignment in my issues management course was to adopt and write a report on an organization of my interest. I chose PPHSET. I notified Terri and she set up an interview for me with the president of PPHSET, Mr. Peter J. Durkin. Mr. Durkin gave me a deeper insight into PPHSET. As questions arose in writing my paper, I was able to consult with Terri. I made an A on my paper. I am so happy that I participated in the mentorship program.”
The PRSA Houston Mentor Match Program seeks public relations and communications professionals who can provide guidance to students pursuing a career in public relations and related fields. If you are interested, please contact Mari Pillar, (713) 513-9574.
|Announcing PRC Search - A New and Exciting FREE Member Benefit from PRSA’s Professional Resources Center!|
Access to PRSA’s knowledge repository is now just a click away! Search and retrieve answers to your most challenging public relations research questions from our proprietary electronic database of full-text articles from PRSA’s award-winning publications Tactics and Strategist, and hundreds of award-winning case studies from Silver Anvils.
Simply sign on to MemberNet and start searching for:
- Full-text articles from Tactics and Strategist.
- Two-page outlines of Silver Anvil Award entries that summarize research, planning, execution and evaluation of previously conducted public relations campaigns.
Answers to your research challenges are at your fingertips. You can easily identify articles and cases:
- By Practice Area, for example: “Crisis Management” or “Internal Communications."
- By Industry, for example: “Food/Beverage” or “Sports.”
- By Communications Channel, for example: “Press Releases” or “Internet.”
- By searching any word or phrase, locate precise information, for example: information on a company, product or person. Or, use the powerful search engine to combine a category and a “free text” search!
Not a PRSA Member? PRSA staff will conduct searches for you for a fee ($50 minimum). PRSA’s Professional Resources Center is staffed with professional librarians – ready to help you with your public relations and related research and reference needs. Get the information you need, when you need it. Call: (212) 460-1459 or email: email@example.com.
PRSA Houston Member News
Get a “Taste of PRSA” when you join in March! PRSA has launched a special promotion under which the $65 initiation fee will be waived. New members will also receive a $20 voucher that can be applied toward national seminars and teleseminars or publications/gift items from the PRSA Store. The offer is valid for those joining as full members at the $225 annual dues rate and is not available for Associate members. Local chapter dues, professional interest sections or affinity groups dues are additional. Special membership applications are available at www.prsa.org. Be sure to enter the code: "TASTE 2005" to receive the special rate.
Welcome New Members!
PRSA Houston extends a warm and inviting welcome to all of our newest members:
- Sherri Deatherage Green of Memorial Hermann Healthcare System
- Rodolfo Guerra of LifeGift Organ Donation Center
- Jessica Michan of Houston World Affairs Council
- Amy Popp of Four Seasons Hotel Houston
- Michelle Stephenson of VMS Communications
Congratulations are in order for three PRSA Houston leaders. Petri Darby is now handling all of the external and internal communications for his current employer Jenkins & Gilchrist, Aaron Woods is now Manager - Media Relations for El Paso Corporation, and Terri Larson is now Senior Public Affairs Advisor for Enbridge Inc.
|Fantastic Stories: PRSA Houston Thoroughly Enjoyed February Speaker Rich Galen|
Rich Galen kept the audience spellbound with his stories of doing PR in Iraq. (below)
Francisco Garcia of The Four Seasons Hotel receives a free year of cable service from Michael Bybee of Time Warner, one of the sponsors of the February luncheon. Other sponsors included Halliburton, Multivision Inc. and Gittings Photography. (below)
Tom Stewart, APR Fellow, president of PRSA Houston in 1993, was among the 90 people who turned out to hear Rich Galen in February. (below)
Kevin Repka represented Multivision Inc. at the sponsor's table. (below)
Julie Fix, APR was the presenter during the Accreditation workshop on Feb. 19. (below)
|And Now for an ePro Special Section: Press Primer with Melanie Brenneman |
Welcome to Press Primer, where we devote time to the professors of pickup – the media themselves. This Press Primer has a few more questions for Alfredo Sanchez, news producer for NBC-Telemundo KTMD-TV. Since 1999, he has worked with NBC-Telemundo as a news producer for newscasts and special events such as presidential elections and the Olympic games.
What grabs his attention in a news release? As he says himself, “What I am looking for in the news releases that come to my hands is the ‘interesting’ and ‘novelty’ elements of the story. As a producer, you are interested in stories that entertain and educate your viewers. If a product or special event fulfills that need, I am totally up to using the story.”
Are you interested in getting information on experts in fields related to your beat?
Definitely. Most of the time, we will visit the expert’s office. It gives us more visual elements to work with and allows the interviewee to be more comfortable.
What is the best way to introduce a new company that might fall in your beat?
E-mail will be my preference. But a Video News Release will also help - sometimes. If the e-mail contained a video link that would also help. Bottom line: just make the producer’s job easier. Remember, we have the hardest job in the TV newsroom.
If you have any questions, comments or suggestions for Press Primer, please e-mail Melanie.
Sponsorship Opportunities Available!
PRSA Houston thanks Gittings Photography, Halliburton, Multivision Inc. and Time Warner for sponsoring our Feburary luncheon. We also want to thank Shell Oil Company and Sterling Bank for sponsoring the March luncheon featuring Alex Lopez Negrete. U.S. Newswire will sponsor the April luncheon, and KHOU-TV, U.S. Newswire and Southwest Airlines will sponsor the May luncheon.
We are now booking sponsors for the rest of the year. Wouldn't you like to be part of these coming luncheon opportunities?
April 6: Peter Durkin, president & CEO of Planned Parenthood of Houston and Southeast Texas
May 4: Michelle Milford, associate director, The Lance Armstrong Foundation
August 3: United Way of Gulf Coast CEO Jackie Martin
For $500, PRSA Houston offers the following benefits:
- Logo/name and a link to sponsor web site PRSA web page related to event
- 50-word or less description of firm on PRSA website
- Sponsor recognition on all communications for event
- One complimentary seat at President’s table
- Link to sponsor’s web site included in e-mail communications related to the event
- Acknowledgement from podium at event
- Opportunity to display signs/brochures at event table
- Labels of our 450 members, if desired
- Opportunity to do a raffle for attendees at event through collection of business cards at display
If your company would like to be linked to the movers and shakers of Houston, please call (281) 870-1717 or email Paula Ruth. These sponsorships help PRSA to offer outstanding programs to members at reasonable prices. If mailings are planned for the luncheon, the sponsor will receive the added benefit of inclusion on the mailing, though not every luncheon promotion includes a mailing.
ePro is the electronic newsletter of the Houston chapter of the Public Relations Society of America (PRSA Houston), and is a tool for you. Deadline for submitting items for the April newsletter is March 23, 2005. We love hearing your thoughts and news, so send generously to firstname.lastname@example.org.