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ePro September edition

Welcome to the September edition of ePro, the electronic newsletter of the Houston chapter of the Public Relations Society of America (PRSA Houston). Join us each month for great luncheon programs, networking and professional development opportunities that simply can’t be beaten.

PR Day 2004 in lieu of September Monthly Luncheon – Don’t Miss Out!

Instead of our usual luncheon on September 22, we’ll be having a grand time together at PR Day 2004! Committee Chair Terri Larson and the PR Day 2004 Committee invite YOU to attend PR Day 2004: Blueprints for Success in Public Relations. More than 110 PR professionals have already don't want to miss the vanguard do you? Register online today ( or call (281) 870-1717.

Why should you register for PR Day 2004? Here’s why…

  1. This is a great opportunity to learn from some of today’s top professionals in public relations. Collectively, our speakers have a wide range of expertise to share with you.
  2. You’ll receive a conference notebook with speaker handouts so you can go back to the office and immediately put to use what you’ve learned at PR Day 2004!
  3. You’ll get a chance to meet with vendors who may be able to help you do your job just a little bit better.
  4. Fabulous door prizes: a digital printing job (up to $2,000); a FunJet flyaway vacation for two; a day of sailing in Galveston Bay including a catered lunch… and many more!

Congratulations to Angela Young who won a free full-day registration to PR Day 2004 at the August PRSA Houston luncheon.

Register online today! (

Who Is This Jim Lukaszewski? Come to PR Day and Find Out -

Before he takes the mic in front of yet another captive audience at 1:30 on September 22, 2004, Jim will spend a morning talking with senior level practitioners about the most important happenings in our profession, share some fascinating war stories and answer the tough questions you’ve been meaning to ask someone like Jim. He’ll also discuss the two most frequent topics he’s asked by senior practitioners: how to find your niche, and how to move into the role of counselor and away from tactical, day-to-day PR activities.

Interested in participating in this conversation? Call Paula Ruth, APR, at
(281) 870-1717 to register to attend this exclusive, value-added session. Costs: PRSA Houston members - $20; nonmembers - $35. Space is limited, call now!

Many thanks to our PR Day 2004 sponsors: Swank A/V
, CenterPoint Energy, ExxonMobil, Wise Consultants, Vollmer Public Relations, Business Wire, PR Newswire, PrimeZone Media Network, Bacon’s, Burrelle’s Luce/VMS, Hill & Knowlton, Planned Parenthood of Houston and Southeast Texas, US Newswire, AirCheck News Taping, Roadster Productions and A&E-The Graphics Complex.

To register or get more information on PR Day 2004, visit us online at

PRSA Monthly Meetings to Change Day and Location

PRSA’s programs for October and November will be held in our new location, the elegant Courtyard on St. James. (More information about December’s meeting location to come later.) Then, beginning in January, we’ll change our meeting day to the first Wednesday of every month, and our monthly meetings will regularly be held at the Courtyard.*

The Courtyard on St. James is at 1885 St. James Place near the intersection of San Felipe and Sage. The venue offers a delicious menu and ample parking for our events.

Thanks to all who participated in our surveys on locations and dates. These changes are being made in response to your input. If you have questions or comments, please e-mail Angela Young at

*Special meetings, like PR Day, and occasional “field trips” where we visit different venues will be the only exception, and we’ll be communicating those changes as necessary.

A Little Deviation From the Norm…October Meeting Finds PRSA Houston Partnering with American Marketing Association

Thanks to a partnership with the American Marketing Association and early commitments by initial sponsors, PRSA Houston is able to offer our members a special ethics seminar on Wednesday, Oct. 20, at the Courtyard on St. James
. Dr. Bruce Weinstein, president of Ethics at Work and author of The Ethics Guy in 400 Knight-Ridder newspapers, is slated to offer a three-hour interactive workshop from 8:30 to 11:30 a.m. called "Ethics After Enron," according to Frank Agraz, PRSA Houston ethics chair. Check-in and breakfast will begin at 8 a.m.

Registration will be available on both the AMA website and through PRSA with the costs split between us, explained Priscilla Tinsley, alliances chair. Members of PRSA will only receive the member rate through our site, however, and AMA members will only receive the member rate on theirs. The seminar, which includes a continental breakfast, will be $35 for members and $55 for nonmembers registering by 5 p.m. Oct. 18; after that the cost will be $55 for members and $65 for nonmembers. To register, go to or call (281) 870-1717. (There will not be a luncheon in October.)

Thanks to Fulbright & Jaworski, BP America, PR Newswire, Sterling Bank, Business Wire and Halliburton, who have made early commitments to make this program possible. To commit additional sponsors, please call Paula Ruth, APR at (281) 870-1717 or email her at

PRSA Houston/PRSSA Mentor Match Program Seeks Participants

The PRSA Houston/PRSSA Mentor Match Program is in its second semester and needs YOU! Professionals who can dedicate any amount of time toward mentoring a PRSSA student as he or she prepares for a career in the field are greatly appreciated.

The Mentor Match Program is offered through the PRSSA Liaison Committee, which provides public relations students with access to public relations professionals, activities and programs that will strengthen their skills and prepare them for a career in public relations or a related field.

The PRSA Houston chapter supports PRSSA students at Sam Houston State University, Texas A&M University and the University of Houston.

Both students and professionals who are interested in participating in the PRSA Houston/PRSSA Mentor Match Program are asked to complete the appropriate form located at and return to Kelly Papinchak at or fax to (281) 497-1083. For additional information, please call Kelly at (281) 497-6567 ext. 508.

Special Interest Group for Independent Practitioners

To the PRSA Houston members who have expressed interest in forming a special group for independent PR practitioners in Houston, an opportunity has finally arrived. Consider creating a group of your own!  The purpose of this alliance is to help those already established as independent practitioners who wish to network or discuss issues as well as those who are thinking about beginning a private practice.

If you’re interested in forming a special interest group for independent PR practitioners, please contact Bobby Petty at or (832) 233-2329. Based upon the response, we’ll decide how to proceed in creating the group.

PRSA Houston Member News

A warm and inviting welcome from PRSA Houston goes out to new members:

  • Courtney Clark of D S Simon Productions
  • Cynthia Dorsey of Texas Children’s Hospital
  • Ellie Burrus of Southwest Bank of Texas
  • Eric Herrera of Clear Channel Entertainment
  • Helenita Johnston, PRSSA Associate Member
  • Jennifer Walto of ChevronTexaco
  • Katie Ramsey of Fleishman Hillard
  • Marianne Pillar of Golin/Harris
  • Odoemelem Okezie of Seven Stones Communications
  • Peter Radowick of the City of Houston Convention and Visitor’s Bureau
  • Susan Richardson of Marathon Oil
  • Trazanna Moreno of YMCA of Greater Houston

PRSA Houston Member Kelly Papinchak Accepts Position with PRSA National New Professionals Affinity Group; Will Chair Houston New Professionals Group

Kelly Papinchak has accepted the position of Chair of the Chapter Development Committee for PRSA National's New Professionals Affinity Group. The committee focuses on ensuring that the needs of existing New Professionals chapters are met, as well as facilitating the formation of new chapters across the country. The Group may be accessed at

Papinchak also will serve as Chair of the PRSA Houston New Professionals Group and is seeking volunteers to help lead the Group. Holly Hagerman will serve as vice chair of the Group. Please email Kelly at if you are interested.

Get to Know Other New Professionals Sept. 23, 2004 at Taco Milagro!

An informational and informal gathering about the New Professionals Group and available volunteer leadership positions is set for Thursday, September 23, at 6:30 p.m. at Taco Milagro, 2555 Kirby Dr., (713) 522-1999. Drinks and food are available but are not provided by PRSA.

The mission of the PRSA Houston New Pros Group is to support PRSA Houston chapter goals while providing new professionals with a valuable outlet to expand their knowledge of public relations through networking and professional development opportunities.

New Pros programs and activities will target PR professionals with up to five years of experience in public relations and related industries, as well as graduating students and professionals new to the industry. All individuals who are interested may attend New Pros events!

Volunteer leadership positions include:

  • Secretary: Record the minutes of all New Pros meetings and circulate to other members of the committee and PRSA Board for approval
  • Treasurer: Manage the New Pros budget and advise the group on financial decisions
  • Membership Development Chair: Develop and lead a membership campaign. Prepare a ³welcome kit² for new members. Invite New Pros to meetings and contact other local professional groups to encourage participation
  • Programs Chair: Coordinate monthly speakers, programs and social gatherings with the guidance of the Chair; Secure meeting location and timely communications regarding programs
  • Member Communications Chair: Prepare a monthly electronic newsletter to keep members updated on Group events; Submit items to PRSA Houston Member newsletter as necessary
  • Sponsorship Chair: Coordinate and implement sponsorship packages for New Pros events and workshops; work with Programs Chair.

New Pros interested in joining the National PRSA New Pros Affinity Group can access an online application at

If you are interested in a volunteer leadership role or to RSVP for the September 23 event at Taco Milagro, please contact Kelly at

Cast Your Ballots PRSA Houston Members!

The presidential campaigns are just heating up, but PRSA Houston members are already going to the polls. Or should we say the polls are coming to them…

PRSA Houston is in the midst of voting for four new members of the organization's 12-member Board of Directors. Additionally, one new Assembly Delegate will be selected. A total of eight chapter members are seeking the four open board positions, and two others are competing for the open Assembly Delate slot. All positions are elected for three-year terms beginning in January 2005.

As of press time, more votes were needed in order to make the election valid. Chapter by-laws require one-third of PRSA Houston members to cast ballots in order to have a valid election. This marks the first time that PRSA Houston is holding an election completely through e-mail and the Web.

"Our experiment with e-voting in our Bylaws referendum this summer proved how easy the process can be, so we decided to make the switch," said Kris Taylor, APR, PRSA Houston immediate past president and chairman of the nominating committee. "It literally takes only a couple minutes to review the candidates and cast your ballots, so I hope every member takes a few moments to vote."

All votes must be cast by 5 p.m. on Friday, September 17. If you are a member but do not have the secure link to online voting, please contact Paula Ruth, APR at

Election results will be announced at PRSA Houston’s annual meeting on September 22.

Following is background on each of the candidates.

Board of Directors Candidates - SELECT FOUR

Chris Bozman, APR

In her twenty-five years of experience in the public relations field, Chris Bozman has served in a variety of industries, from banking to petrochemical to consumer marketing, and has developed expertise across a wide range of public relations disciplines, including strategic planning, media and community relations, organizational communication, marketing communication and crisis and issues management. Currently, Bozman applies her extensive background as manager, web communications, for Shell Oil Company. She is an accredited member of the Public Relations Society of America (PRSA), has received numerous awards from both PRSA and the International Association of Business Communicators (IABC), and has served in various capacities for local chapters of both organizations, including several years as accreditation chair for PRSA Houston. Currently, she is an assembly delegate and board member for PRSA Houston, as well as a member of the PR Foundation board and chair of the Education Committee. Bozman holds a bachelor’s degree in English and sociology and a master’s degree in counseling and guidance from Trinity University.

Mark Hayden

Mark Hayden has more than 17 years experience in advertising, marketing and public relations on both the client and agency side. Before starting Hayden & Company, he was director of marketing for eRealty Inc., the country’s first Internet-based real estate brokerage. Prior to eRealty, Hayden served as director of strategic services and senior copywriter for The Adcetera Group. While employed by SYSCO Corporation, he moved from the company’s internal marketing department as a product information specialist to product manager where he developed and marketed private label products for the foodservice industry. Aside from serving as PRSA Houston’s program chairman since 2002, he is currently communications chairman and board member of the MIT Enterprise Forum of Texas, a member of the American Marketing Association, Houston Advertising Federation, and is a Charter Advisory Board Member for the national eMarketing Association.

Clare Sullivan Jackson

Clare Sullivan Jackson is the president and CEO of Sullivan Group, an award-winning meeting and event marketing company. She specializes in the planning and production of strategic meetings and events that achieve specific business objectives. A 1985 graduate of the University of Houston, Jackson founded Sullivan Group in 1989. She was the first person in Houston to earn the designation Certified Special Events Professional, which is awarded by the International Special Events Society (ISES). Jackson is the founding president of the ISES Houston Chapter. Sullivan Group won PRSA Houston’s 2003 Silver Excalibur Award for Special Events and Observances, and Jackson was co-chair of the 2004 Excalibur Awards. She is a mentor for the Center for Entrepreneurship and Innovation at the University of Houston, a director of the Texas Lyceum Association and a volunteer for I Have A Dream–Houston. Jackson serves on the board of directors of the Greater Houston Convention and Visitors Bureau and she is a volunteer and a lifetime member of the Houston Livestock Show and Rodeo.

Terri Larson

After an eight-year career in both print and TV news, Terri Larson has been working in public relations (both corporate and non-profit settings) for nearly five years. Larson currently serves as associate director of communications at Planned Parenthood of Houston and Southeast Texas, where she is responsible for all media-related efforts, including strategic planning, implementing and conducting message/media training sessions and updating talking points on various issues. She’s been active in PRSA Houston as a member of the Media Day committee in 2003 and as chair of the 2004 PR Day committee, which already has met its sponsorship goals. Larson is currently pursuing an MBA in marketing through the University of Phoenix Online. She received a B.A. in communications from Stephen F. Austin State University, with a minor in speech communications.

Kelly Papinchak

Kelly Papinchak serves as communications director for Schipul – The Web Marketing Company, where she develops, implements and evaluates public relations and marketing strategies. Previously, Papinchak served as public relations manager for the Houston and New York offices of The Brandsoup Agency and director of outreach for Houston’s Museum of Printing History. She chairs the PRSSA Liaison Committee and the New Professionals Group for PRSA Houston and is the chapter development committee chair for PRSA National’s New Professionals Affinity Group. Papinchak is a 2002 Summa Cum Laude graduate of the University of Houston, where she was the 2002 Outstanding Graduating Communication Student and received the 2003 Outstanding Young Alumni Award. She will have articles published in the forthcoming Encyclopedia of Public Relations.

Anne Peebles, APR

Anne Peebles, APR, specializes in integrated marketing and communications strategies for Fortune 500 companies. She is the business communications manager for Shell Oil Products US and oversees internal and external communications for Shell’s fuel and credit card offerings. Peebles is a member of the Houston chapters of PRSA and IABC and former Los Angeles PRSA chapter member. She served on the 2003 Excalibur Awards Committee and co-chaired the 2004 Excalibur Awards, judged entries for the Texas Public Relations Association (TPRA) Silver Spur/Best of Texas Awards and served on the TPRA Awards Banquet Planning Committee.

Priscilla T. Tinsley

Priscilla Thorne Tinsley brings more than twelve years of professional experience as a public relations practitioner to the table. She is experienced in public relations, media relations, crisis management, community relations, marketing, special events and fundraising. As the current public relations manager for Foley’s, Tinsley serves as the official company spokesperson and manages all media relations and crisis management for 69 stores in five states and 23 markets. Tinsley has a master of arts in communication with a concentration in public relations from UH, and a bachelor of journalism in public relations from the University of Texas at Austin. Tinsley serves on a number of professional and community-based boards including Corporate Community Relations Council where she serves as president; the Advisory Board of Houston Achievement Place; and the Communications Advisory Council for the Houston Minority Business Council. She currently serves as the chairman of the Alliances/Coalition Building Committee for PRSA Houston, and has previously served on the board of directors and chaired the Hospitality, Non-profit SIG, Membership Directory, Resume Referral and Web Site Committees.

Bill Zander

Bill Zander is a communications specialist at Texas Children’s Hospital, where he has worked for five years. Previously, he was employed for three years at Pierpont Communications. Zander has been a member of the Houston chapter of PRSA since 1995. He will be co-chair of the Excalibur Awards in 2005. He has served on the planning committee for Media Day and as a judge for other PRSA chapter competitions. Zander has received numerous awards from PRSA Houston, IABC Houston and TPRA. He is a 1993 journalism graduate of the University of Missouri and received a master’s degree from the University of Texas in 1995.

Assembly Delegate Candidates - SELECT ONE

Sally I. Evans, APR

Sally I. Evans, APR, Public Relations Counsel, advises the managements of small publicly traded companies, those involved in mergers and acquisitions, and those planning to grow. She served 10 years as an Assembly Delegate for PRSA Houston and was instrumental in getting the national office to provide more complete financial information on a timelier basis. Evans’ past Chapter positions include accreditation chairman, newsletter editor, secretary, director and Scholarship Committee chair. Her Southwest District offices include chairman, vice chairman and treasurer. Other professional affiliations include TPRA director and Houston Chapter/National Investor Relations Institute membership vice president. She holds an MBA in finance from the University of Houston and a bachelor of journalism in public relations (with honors) from the University of Florida.

Carolyn Mayo, APR

As shareholder and president of Vollmer Public Relations, Carolyn Mayo, APR, provides firm leadership and strategic direction, as well as expertise to clients in the areas of branding and multi-audience marketing communications. Mayo is on the executive board of the Houston Food Bank and is a graduate of Leadership Houston, Class XI. She has been an active supporter of PRSA Houston over the years, serving as the chapter’s president, assembly delegate, board member and accreditation chair. Mayo also is a member of the PRSA Counselors Academy.

2004 PRSA International Conference Values

What could be a better value than saving $100 on your 2004 PRSA International Conference registration fee and taking a trip to enjoy autumn in New York, at the New York Hilton, October 23-26 - four days packed with more professional development, networking and exciting entertainment than offered anywhere else? You'll only find it in the Big Apple, but just remember, the 2004 PRSA International Conference early bird $100 discount expires on September 10, 2004, so register NOW!

You won't want to miss General Session speakers Donald Trump, Ken Auletta and Larry King, as well as Al Roker emceeing the Legends Luncheon. With more than 150 professional development workshops and seminars, including a Special Issues Session with Alan Hevesi and three Meet the National Media Panels, plus a sparkling Opening Night Gala at Lincoln Center, the 2004 International Conference promises all this, and more!

P.S. Look for your new International Conference brochure in the mail after 9/1; then register before September 10 in order to save your $100.

Or, if you can't wait for the delivery of your brochure, go online to register now at Any other questions about the Conference, call 800-350-0111.

List Your Business in the Directory!

With the new Web site up and running, the Business Directory now is much more visible on the site. We get many calls from people looking for public relations firms, and the Business Directory will offer us a way to point potential clients towards those they might call for help. In addition, if you serve public relations firms or provide services to corporate public relations departments, this directory will put your firm before all the qualified buyers. A listing is only $100 for 12 months and may be paid by credit card or by mailing a check to the chapter office. Call (281) 870-1717 for more information. PRSA Houston President Dan Keeney, APR recently became the first to pay for a listing on the new site.

ePro is the electronic newsletter of the Houston chapter of the Public Relations Society of America (PRSA Houston), and is a tool for you. Deadline for submitting items for the October newsletter is Thursday, October 7, 2004. We welcome your thoughts and news, so send generously to

Lauren Hammit
(713) 798-7595
(713) 798-7413
Author: Lauren Hammit
Phone: (713) 798-7595
Fax: (713) 798-7413
Category: newsletter | Sub Category: epro