Increase Visibility and Searchability to Strengthen Your Brand
The Rules of Engagement
FREE Webinar, Tuesday, March 30
3–4 p.m. EST
Achieving high visibility in search engines and within social media channels provides the foundation for interaction with your key audiences. How can you bolster your online presence to increase the power of your brand? Sharing valuable, relevant content on a regular basis and using the proper mediums for communication are highly-effective ways to incite engagement.
You will learn:
- Tips to better optimize your releases in search engines.
- An understanding of trends in creating social-media-friendly content, from news releases to media rooms.
- Successful tactics and strategies employed by both B2C and B2B companies.
You will hear from:
Michael Pranikoff, director, Emerging Media, PR Newswire, is responsible for educating PR Newswire staff and customers about the role emerging media, such as RSS, blogs, social networks, search engines and other emerging technologies, play in public relations. Michael joined PR Newswire in 1998. He immersed himself in the technology industry in and around the Washington, D.C., area, working with clients such as XM Satellite Radio, AOL and the Consumer Electronics Association.
Michael Dumlao is a senior consultant at Booz Allen Hamilton, specializing in creative multimedia design and social media strategy with a focus on participatory risk and crisis communications. He has developed integrated brand strategies for the Federal Bureau of Investigation, the Federal Emergency Management Agency, the National Protection and Programs Directorate, the U.S. Immigration and Customs Enforcement Agency, the U.S. Navy, and other entities in the defense, homeland security and civil sectors.