Measuring Communication Effectiveness: The Communications Effectiveness Study
Research-based measurement is a critical part of effective communication activities and programming because it helps answer the all-important question, “Is anyone out there getting our message?”
Register online today, to join Peter Hollister, APR, Fellow PRSA, CPRC, and Patricia Trubow, APR, Fellow PRSA, CPRC, from 8 a.m. to noon, June 2, at the Doubletree Hotel Houston, as they present a professional development workshop on Communications Effectiveness Studies (CES).
The CES, often referred to as a communications audit, provides an effective and efficient set of methodologies and processes to diagnose the strengths and weaknesses of communications activities, barriers to effectiveness and ways to reach and motivate key audiences. This method, developed by Hollister & Trubow Associates, provides meaningful and usable information to a management concerned with the efficiency, credibility and economy of their communication policies, practices and programs.
This workshop will cover why, when and how a CES is conducted as well as who and what is studied. Using real-life case studies, Peter Hollister and Patricia Trubow will outline the process including how to set the scope and objectives; conducting evaluative research including depth interviews, focus groups, surveys and material reviews; conducting media and competition analyses; and evaluation of the communications office and function.
Many thanks to our sponsors Business Wire: A. Brink & Co, RTS Marketing Research and Stage Directions. Sponsorship opportunities are available for this workshop. For more information contact Paula Smead at 713-664-8526 or Paula Ruth at 281-870-1717.
Who: Peter Hollister, APR, Fellow PRSA, CPRC
Patricia Trubow, APR, Fellow PRSA, CPRC
What: The Communications Effectiveness Study
When: 8 a.m. to noon, June 2, 2006
Where: Doubletree Hotel Downtown Houston
Breakfast buffet will be provided
Cost: $75 PRSA members
$85 non-PRSA members
Register online today.