|Welcome to the January edition of ePRo, the electronic newsletter of the Houston chapter of the Public Relations Society of America (PRSA Houston). Join us each month for great programs, networking and professional development opportunities that can’t be beaten.
January Luncheon: How Corporate Social Responsibility & Diversity Affect the Bottom Line
Join PRSA Houston
on Wednesday, Jan. 10, at the Courtyard on St. James to hear from Amy
Mifflin, manager of Corporate Social Responsbility at Marathon Oil, on
how Marathon Oil and others are meeting the challenge of CSR and
diversity–and how doing good is good business.
No longer is it sufficient for companies to obey the laws, pay taxes,
be profitable and create employment. Citizens around the world want
companies to contribute to broader societal goals as well. The 1999
Millennium Poll of over 25,000 average citizens across 23 countries in
6 continents showed that two out of three citizens felt this way.
In addition, for many companies, how they are rated by external rating
such as the Dow Jones Sustainability Index, The Ethibel Investment
Register and the FTSE4good in the UK - has a major impact on share
market analysts’ perceptions, investor confidence and ultimately on
their share price.
Corporate Social Responsibility (CSR) is the business world’s response
to these concerns. CSR is achieving commercial success in ways that
honor people, communities, the environment and ethical values. The
notion of who is a legitimate stakeholder in a business is broadening
to encompass investors, employees, customers, partners, suppliers,
regulators, neighbors, consumer groups, social institutions and
Productive diversity is an important component of CSR. It’s a key
strategy in developing business competitiveness through the access it
gives to talent, creativity, productivity, awareness of market
opportunities and capacity for flexibility and innovation. You’ve heard
that “ideas are the currency of the future.” To be a successful ideas
company, diversity is not just important–it is obligatory.
Image Resources Group and U.S. Newswire will be sponsoring January''s luncheon.
Register now: http://www.prsahouston.org/en/cev/?321.
February Luncheon: Your Reputation is Everthing
seen him as a guest commentator on Fox News Channel, CNN, BBC, MSNBC,
CNBC, ABC, CBS, Court TV, ESPN, Sports Illustrated, Associated Press,
Reuters, U.P.I., N.Y. Times, Wall Street Journal, National Public Radio
and many others. Now, see him courtesy of PRSA Houston. Mike Paul, “The
Reputation Doctor,” will be our featured speaker on Feb. 7 at the
Courtyard on St. James Place.
Paul is the president and senior counselor of MGP & Associates PR
(MGP), founded by Mr. Paul in 1994. The New York-based boutique firm
provides senior counseling services to top corporate, government,
non-profit, sports and entertainment clients in both good times and
bad. No junior employees work at the firm. Mr. Paul is known for
building excellent teams of senior PR counselors and exceeding clients’
expectations. A few of the clients Mr. Paul has counseled include
Citicorp, Merrill Lynch, Goldman Sachs, United Airlines, Verizon, Time
Warner, Pfizer, Baxter Healthcare, Manor Care, Libby Ross Breast Cancer
Foundation, Timberland, Dunkin Donuts, Duracell, The Jackie Robinson
Foundation, boxing legends Muhammad Ali and Joe Frazier, NY Giant
greats Phil McConkey and Rodney Hampton, NY Jet legend Mark Gastineau,
The Queen of Soul-Aretha Franklin, New York University, State
University of New York, New School University, The King''s College,
American Red Cross, Young Life, City Covenant Coalition and Vigilante
Advertising, BrightLine Partners, Stratus Environmental and M7 Turf.
You can read Mr. Paul''s blog at www.mikepaulblog.com. Lyondell Chemical Company has already committed to sponsor Mr. Paul, but others are available.
For information, please call Paula Ruth, APR, at 281-870-1717 or e-mail her at firstname.lastname@example.org .
Breaking the Code: Solving Your PR Puzzle
2007 TPRA Annual Conference
in your PR portfolio? Do you wish someone would decode investor
relations, interpret the true value of technology in PR, or make sense
of effective employee communications, or crack the code of crisis
management? What’s your PR puzzle?
The 2007 TPRA Annual Conference, “Breaking the Code: Solving Your PR
Puzzle,” is scheduled for Friday, March 9, through Sunday, March 11, at
the Hilton Post Oak located in the heart of Houston’s Galleria. PRSA Houston is co-presenting the conference’s opening luncheon on Friday, March 9, 11:30 a.m.-1:00 p.m.
In addition to a crisis management scenario panel moderated by Gerald
Baron, founder of AudienceCentral and author of two books on crisis
communications, topics on the conference agenda include Decoding IR
(what you need to know in order to effectively communicate financial
information?, Technology in PR (digital newsrooms, corporate blogging,
and much more), and much more. Stay tuned for updates.
The Best of Texas/Silver Spur Awards Banquet will be held Saturday
evening, March 10. The deadline to submit entries for consideration is
January 25. For more information on the Best of Texas/Silver Spur
awards, please visit us online at www.tpra.org or send an e-mail to email@example.com.
Many, many thanks to our sponsors: AT&T, BlueCurrent, Enbridge,
EnviroMedia, Fleishman-Hillard, Marathon, Sterling Bank, Security
Service Federal Credit Union, Valero, AudienceCentral, Flint Hills
Resources, Sun Spot Graphics and VNR-1 Communications. Sponsorship
opportunities are still available! Please contact Keith Schmidt,
sponsorship chair, at firstname.lastname@example.org, or Terri Larson, conference chair, at email@example.com, for information.
forget the entry deadline for the Texas Public Relations Association’s
Silver Spur/Best of Texas Awards is 5 p.m., Thursday, January 25,
2007. All the Call for Entries information, the entry form and
payment form are available at www.tpra.com.
Entries may be mailed to:
Mike Breslin, APR
Hill & Knowlton
5847 San Felipe, Suite 400
Houston, TX 77057
For information about the awards program, contact Julie B. Fix, APR, at 281-494-6097 or e-mail awards at www.tpra.com.
Winning entries will be showcased during TPRA’s Annual Conference, March 9-11, 2007, at the Hilton Houston Post Oak Hotel.
PRSA Houston Elects Officers
The board of PRSA Houston has elected the following officers for 2007:
Lisa Martin-Walsh, Lyondell Chemical, President
Priscilla Tinsley, Direct Energy, President-Elect
Terri Larson, Fleishman-Hillard, Vice President
Kelly Papinchak, Sterling Bank, Secretary
Julie Fix, APR, Fix & Associates, Treasurer
In addition, we have a number of new committee chairs, so it is a good
time to call them to volunteer. Sally Ramsay, Pierpont Communications
volunteered to oversee Awards/Nominating and President’s Academy with
these chairs on Awards:
Awards (Entries): Mike Breslin, APR, Hill & Knowlton, and Michelle
McCormick, Toby Stark Public Relations
Awards (Event): Christy Lee, Chevron Phillips
Diversity: L.K. Herlong
PR Day: Bill Zander, Texas Children’s Hospital, and Suzanne Lammers,
Accreditation: Anne Peebles, APR, Shell Oil
Job Bank: Mike Wysatta, Ryder Scott
Membership: Karen Naumann Blanchard, APR
New Pros: Todd Holloman, City of Houston Mayor’s Office
Programs/Professional Development: Aaron Woods, APR, Lyondell Chemical
Company, and Terri Larson, Fleishman-Hillard
University Relations/PRSSA: Catherine Burch Graham, APR
Returning committee chairs will be Kelli Newman, APR, and Paula Smead
on hospitality; Stephanie Pertuit, newsletter; and Susan Richardson,
Webmaster. A few spots remain open. E-mail Lisa Martin-Walsh at Lisa.Martin-Walsh@lyondell.com if you are interested.
Tinsley Makes History
14 years of active involvement in PRSA Houston, Priscilla Tinsley,
director of corporate communications for Direct Energy, has been named
President-Elect. She will be the first African American to hold that
position within the Houston Chapter. Tinsley joined PRSA Houston in
1992 as the younger sister of Pamella R. Thorne, who had established
herself as an active contributor in a number of roles for many years.
Priscilla followed her sister into public relations, where she ventured
into the non-profit, healthcare and retail worlds. After spending more
than five years at Foley''s, she entered the energy industry. Throughout
her tenure with PRSA, she previously served on the board and has
chaired a number of committees including hospitality, nametags, and the
Non-Profit SIG, to name a few. In addition, she was instrumental in
organizing the Houston Communications Alliance group.
Mingle Bells a Success
you to all our members who attended Mingle Bells. We had a great time
reconnecting with old friends, making new friends and celebrating the
successes of PRSA Houston in 2006.
Houston''s 2007 President Lisa Martin-Walsh (right), Lyondell Chemical
Company, presented outgoing 2006 President Sally Ramsay, Pierpont
Communications, with an iPod Nano for her service to the chapter at the Mix & Mingle event at the Plaza Club.
Annual Report: Thanks to PRSA Houston for a great 2006
Houston’s leadership under its 2006 President Sally Ramsay, Pierpont
Communications, celebrated a number of significant accomplishments.
luncheon attendance increased 9.6 percent to 96 thanks to membership
support and outstanding programs from a committee headed by Wendy
Burkeen, APR, KHOU-TV Channel 11 with Angela Young, Continental
Airlines, chairing the October luncheon.
increased 32.7 percent to 215 for the Excalibur Awards banquet chaired
by Kristin Pacheco of Sullivan Group Productions and Mari Pillar of
Golin Harris. The Chapter presented its first CEO Communicator of the
Year Award to Harris County Judge Robert Eckels and Houston Mayor Bill
White. Graham Painter, APR, Sterling Bank, received the Legacy Award.
Chapter offered four half day seminars and a full-day conference at PR
Day to serve our members'' professional development needs. Terri Larson,
formerly Enbridge Energy and now Fleishman-Hillard, chaired the
professional development committee with Stephanie Dedeaux, APR, M.D.
Anderson Cancer Center, leading PR Day and Saki Indakwa (formerly of
Texas Southern University’s Jones School of Business and now
Fleishman-Hillard) chairing our student event, called PR for the Y Generation.
Houston presented $10,434.78 to the Public Relations Foundation of
Houston through proceeds from the silent auction at Excalibur Awards,
proceeds from the November professional development event and the New
Pros event at the Aeros! The Foundation, under the leadership of Mabel
Menefee, Halliburton, presented its second annual scholarship to a
college student in 2006. Susan Schmaeling, APR, Susan Schmaeling PR and
Marketing, chaired the silent auction. Terri Larson chaired the
November PD event and Suzanne Lammers, Pride International, chaired the
PRSA Houston also presented $7,200 to four PRSSA
chapters, enabling them to provide assistance to students desiring to
attend PRSA’s International Convention in Salt Lake City.
Delegates Ben Wheatley, APR, Pierpont Communications; Carolyn Mayo,
APR, Vollmer; and Aaron Woods, APR, Lyondell represented PRSA Houston
at the Assembly in Salt Lake City.
The Chapter successfully
passed by-laws amendments, after a careful review by Julie Fix, APR,
Fix & Associates, board secretary.
Karen Blanchard, APR, The Padgett Group, organized a seminar series to prepare members for accreditation.
Susan Schmaeling, APR, chaired the job bank which posted at least 150 jobs for members of the profession.
Lammers chaired New Pros which hosted monthly networking and
professional development events for those with five years'' or less
Stephanie Pertuit, WhiteFence; Susan Richardson,
Anadarko; Cindy Suggs, APR, Universal Weather & Aviation; and Kelly
Papinchak, Sterling Bank, helped create the buzz to make our events
successful through the newsletter, Web and postcard communications.
Brenneman, DataCert, chaired membership which brought about 99 new
members into the chapter, offsetting those who transferred, retired,
became full-time mothers or otherwise left the profession.
Smead and Kelli Newman, APR, Newman & Newman, coordinated greeters
and nametags to assure luncheon events were welcoming.
Houston invested in the highly successful Houston Communications
Alliance event in late November at the Courtyard on St. James.
executive team of Sally Ramsay, president; Aaron Woods, APR, treasurer,
Julie Fix, APR, secretary; Petri Darby, vice president and Lisa
Martin-Walsh, president-elect, were committed to keeping the committee
motivated and the costs down and planning for the future.
members and committee chairs taking leadership among our sponsors were
Chris Bozman, APR, and Anne Peebles, APR, at Shell Oil, Carolyn Mayo,
APR, at Vollmer Public Relations; Terri Larson, Fleishman-Hillard;
Mabel Menefee, Halliburton, Kelly Papinchak, Sterling Bank; Sally
Ramsay, Pierpont Communications; Lisa Martin-Walsh and Aaron Woods,
APR, at Lyondell Chemical Company; Wendy Burkeen, KHOU-TV; Bill Zander,
Texas Children’s Hospital; Susan Richardson, Anadarko; Stephanie
Dedeaux, M.D. Anderson Cancer Center and incoming board members Mike
Breslin, APR, Hill & Knowlton, Catherine Burch Graham, APR,
LifeGift Organ Donation Center. We have had many other sponsors and
advertisers who we greatly appreciate, but it is a tremendous mark of
leadership to see that the leadership of an organization finds it
worthwhile to invest their money first. We have had a most supportive
leadership team in the past year and we look forward to an active
leadership team in 2007.
If every member would commit to
participating on at least one committee and attending at least one
event, we would have our most successful year yet.
PRSA Ready for the New Year
PRSA members turned out for our recent planning session. It wasn''t
tropical, but 18 members of PRSA Houston''s leadership got away
recently for breakfast at the Buffalo Grill to plan the coming year.
those who were there are (front row, left to right) Aaron Woods, APR;
Darby, APR; Eydie Pengelly, APR; Sally Ramsay; Kelly Papinchak; Susan
Schmaeling, APR; Paula Smead (seated); Saki Indakwa; Priscilla Tinsley;
Mike Wysatta; back row Suzanne Lammers; Lisa Martin-Walsh; Julie Fix,
APR; Kay Kendall, APR; and David Casey. Those who were in attendance
but not pictured are Susan Richardson, Michelle McCormick and Paula Ruth, APR.
Find Your Best Employees at www.prsahouston.org
Whether you are adding your first employee or filling a slate of new roles, the PRSA Houston
job bank is the best place to find qualified people. After registering
on the site, click on “Job Bank,” then “submit a job.” Payment is
generally with a credit card, though checks may also be mailed and
invoicing is available upon request for members.
Be a Luncheon Sponsor in 2007
want to thank our December sponsors Pierpont Communications and
Sterling Bank, who sponsored our Mix & Mingle Holiday Party. This
enabled us to honor our 2006 leadership with music and excellent food,
yet charge less than we normally do for a lunch. Image Resources Group
will sponsor our January 10 luncheon at the regular price of $500. U.S.
Newswire will sponsor the Jan. luncheon as the first of four lunches it
plans to sponsor as a special package. Lyondell is sponsoring our
February luncheon. Others are available for that and for every lunch.
Our luncheon sponsors make it possible to bring in speakers from around
the country, if necessary, and still maintain a break-even luncheon
price for our members. Please call Paula Ruth, APR, at 281-870-1717 if
you are interested or e-mail her at firstname.lastname@example.org. In return for your $500 at lunch, we offer the following opportunities:
For larger sponsorships, we can discuss tables.
- Mention in promotional e-mail sent to database of subscribers
- Mention and text link in ePRo, the PRSA Houston
- Text/Logo link on PRSA Houston
Web site for one month
- Ability to distribute materials to all luncheon attendees
- Table in back of room to talk with luncheon attendees before and after the event
- Opportunity to speak to the luncheon gathering (no more than 3 minutes)
- One lunch registration at the President''s table
- One set of paper mailing labels for all 450 PRSA Houston
members or one-time use of electronically provided membership list (if
Source: Stephanie Pertuit