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March ePRo - What''s Your PR Puzzle?

Welcome to the March edition of ePRo, the electronic newsletter of the Houston chapter of the Public Relations Society of America (PRSA Houston). Join us each month for great programs, networking and professional development opportunities that can’t be beaten.

What’s YOUR PR Puzzle?

On March 9 -11, top PR practitioners from Texas and beyond are in Houston for the TPRA 2007 Annual Conference, “Breaking the Code: Solving Your PR Puzzle.” Join TPRA for a stellar line-up of speakers and professional development sessions!

The conference opening luncheon on Friday, March 9, takes the place of the March PRSA Houston monthly luncheon. Featured speaker Marlene McClinton, public information officer for the Houston Airport System, will discuss how Houston airports quickly reacted to and implemented new rules relating to carry-on liquids and how those new rules were and continue to be communicated to an audience that is always large in number and an ever evolving melting pot of demographics – the traveling public. The cost for Friday’s luncheon is $35.

Harold Burson, APR, Fellow PRSA, will serve as luncheon keynote speaker on Saturday, March 10.

For more information on the conference and to register, visit TPRA online at


What: TPRA 2007 Annual Conference
Friday luncheon replaces PRSA Houston March luncheon/meeting

Who: Public Relations practitioners and students

When: March 9-11, 2007

Where: Hilton Post Oak
2001 Post Oak Blvd

How: Register online TODAY –

Jumpstart Your Career Workshop

Whether you want to jump-start your career in public relations, need a solid refresher course in PR 101 or plan to take the Examination for Accreditation in Public Relations, this three-hour session, a pre-conference workshop at the TPRA 2007 Annual Conference, will be of interest to you.   

Developed by Jim Haynes, APR, Fellow PRSA, and Julie B. Fix, APR, and presented by Fix, the workshop provides an overview of the accreditation process and the "Knowledge, Skills and Abilities (KSAs)" that the Universal Accreditation Board considers critical to successful public relations practice.  Then, the workshop focuses on the critical areas of research, planning, implementation, evaluation, and communications models and theories that many PR pros didn''t learn in school.

The “Jumpstart Your Career” workshop will be presented on Friday, March 9 at 8:15 a.m. This workshop precedes the conference opening luncheon with Marlene McClinton, which will start at 11:30 a.m. with a welcome from Houston Mayor Bill White. Cost for the workshop is $40 for PR professionals, $25 for PR students.

About the Presenter
Julie B. Fix, APR, has presented Jumpstart workshops at TPRA Annual Conferences and at Houston and Dallas PRSA chapter events since 2004 and previously helped prepare PRSA Houston members for their accreditation exam. She is a clinical assistant professor in the School of Communication at the University of Houston, teaching public relations and communications courses.

She is also president and principal of Fix & Associates, Inc. Public Relations, providing consulting, planning and training in the areas of community relations, issues management, crisis management, marketing communications, special events and political campaigns.

Coming in April: Guilty Until Proven Innocent

What happens when the staff of a public official is charged with misdoings?  Does the official go down with the staff? Joe Householder of Austin-based Public Strategies and counsel to Houston City Councilwoman Carol Alvarado will provide some insight in dealing with tight situations on April 4 at the Courtyard on St. James Place. LifeGift Organ Donation Center and U.S. Newswire have committed to sponsor this event and other sponsorships are available. Please call Paula Ruth, APR at 281-870-1717 or e-mail her at for more information. You can register for this event here:

Deadline for Excalibur Awards Approaching

The deadline for PRSA Houston''s Excalibur Awards will be 5 p.m., April 11.  Watch the Web site for further details.

February Luncheon a Success

Thank you to Mike Paul, "The Reputation Doctor",  for making our February luncheon entertaining and informative. Also, thank you to all of our sponsors.

Luncheon Highlights

Mike Paul speaks to PRSA Houston.

Rich Johnson of ConocoPhillips asks a question during the February luncheon featuring Mike Paul.

About 95 members and guests turned out to listen to Mike Paul, president and senior counselor of the New York firm, MGP & Associates PR, author of a blog called "The Reputation Doctor."

Sponsors of the PRSA Houston Feb. luncheon greeted the speaker, Mike Paul, after the presentation. Those pictured are (left to right) PRSA Houston Program Chair and Assembly Delegate Aaron Woods, APR, Lyondell Chemical Company ; Anne Deuermeyer, BusinessWire; Mike Paul, PRSA Houston 2007 President Lisa Martin-Walsh, Lyondell Chemical Company; Emily Oberton, Shell Deer Park; and Dan Timmins, AudienceCentral, who was also our AV sponsor.

Call for PR Day Presentations

Want to contribute your expertise and reach more than 200 public relations professionals? Submit a proposal for a presentation at PR Day 2007, which will take place Sept. 13.

PR Day is the Houston chapter’s largest professional development event. Offering unique and valuable programming is the key to PR Day’s success.

Proposal information is available online

Please submit proposals by Friday, March 23. Questions about the proposal or the selection process should be directed to Bill Zander at or 832-824-2627 or Suzanne Lammers at or 713-917-2244.

Taste of PRSA

PRSA is waiving the $65 initiation fee as part of a special promotion in March.

How It Works
This promotion is open to new members or to reinstating members who have been inactive for at least one year. The new members pay just $225 for national dues and $55 for chapter dues. We are waiving the initiation fee. Sorry, those joining as Associate Members are not eligible for the offer.

The benefits you receive as a PRSA member include complimentary subscriptions to Public Relations Tactics and The Strategist; Research from the Professional Resource Center; Professional Development; Career Support,  Discounted Rates for Chapter Events among many, many more.

How to Take Advantage of the Offer
Complete an application and remit with $225 plus Houston Chapter dues to PRSA Headquarters by March 31, 2007 in one of the following ways:

1. Print: Complete a specially marked membership application, which is available through Karen Blanchard, APR; Paula Ruth, APR; or Kelli Newman, APR.

2. Online: Those registering online may not be able to use the special promotion unless they print the application and enter "TASTE2007" in the promotional code and mail it in. Everyone should use this code on the application to get the discounted program.

If you need additional information or have questions, please contact Paula Ruth, APR at or Karen Blanchard, APR at

Public Relations Society of America (PRSA) Houston’s GSUSA Public Relations Interest Project Award

Workshop at Moody Mansion, Galveston  

The Houston Chapter of the Public Relations Society of America (PRSA) helps Girl Scouts complete requirements for the Girl Scouts of the USA (GSUSA) Public Relations Interest Project Award. These professionals lend their expertise to assist girls to create press kits to publicize themselves, are interviewed about their daily responsibilities and offer girls information to know more about what it takes to prepare a public relations campaign.  

Moody Mansion and the Mary Moody Northen Endowment are our generous hosts for this exciting workshop for girls. As an added treat, participants and their accompanying adults (please no tag-a-longs) will enjoy a tour of the Mansion following the workshop.


Who: Cadette & Senior Girl Scouts…YOU!!

Where: The Moody Mansion
2618 Broadway, Galveston, Texas 77550

When: Saturday, April 21, 2007, 10 a.m. to 1 p.m.
Doors open at 9:30 a.m. with complimentary drinks and snacks provided by our hostess, Moody Mansion.

Forms to bring: Completed permission slip (F-204) & medical form (F-185) for each girl. Adults please complete and carry the Adult Emergency Form, (F-22). Please keep in your possession during event. All forms found on the council Web site or in the forms filed in Girl Scout offices.

Cost:  $2/girl; Safety-Wise ratio of adults free for workshop.

Register:  Complete a GSSJC Program Registration Form in issues of the council magazine, The Golden Link, or in Girl Scout offices and service center forms files or online  ( or register online using the Activities & Events Online Registration (AERS)
Event code: 10 63 20 6243 
Due Date: Thursday, April 5, 2007
Min/Max: 20/30
    General: Melinda Gaskill, 713.292.0232, 800.392.4340, ext. 1232, or       
    Registration: Theresa Hunter, 713.292.0318, 800.392.4340, ext. 1318 or   
    Day of event: Kelly Papinchak, PRSA Houston, 713-416-2218 cell

What to Bring: Lunch. Also, please bring with you a résumé and a pencil or pen.

Parking Notes: Participants may park in the Moody Mansion parking lot accessed off of 27th Street, construction permitting or free street parking.

Help Wanted: Donations or Contact Details from Houston’s Trendiest Spots and Services

Help the PR Foundation of Houston make this year’s auction an event to remember. This much-anticipated June 21st happening during the Excalibur Awards program draws one of Houston’s hippest demographics around – PR, Marketing and Communications professionals.  

We’re currently seeking the following items or contact details to get them:

  • Golf packages at area courses
  • Tickets to Houston Symphony, Opera, Ballet
  • Concert tickets at Cynthia Woods Mitchell Pavilion
  • Portrait photography packages
  • Certificates to area restaurants, wine bars, clubs
  • Salon and spa packages
  • Sporting goods
  • Electronics (iPods, cameras, PDAs)

Get involved. Get your clients involved. Contact Eydie Pengelly at or 713.467.2718 for more information. 

Black Labrador Pub is New Pros’ Best Friend in March

Mark your calendars now for the first New Pros event of this year -- Thursday, March 8, from 6 p.m. to 7:30 p.m. at The Black Labrador. We invite you to stop by, grab a drink, meet the group’s new executive committee and join us in building awareness of Houston’s PR scene. Admission is free and appetizers will be provided. Beverage costs are the responsibility of the individual. Please register at We hope to see you there! For directions, visit

Black Lab Pub
4100 Montrose Boulevard
Thursday, March 8, 2007
6 p.m. to 7:30 p.m.

Be a Luncheon Sponsor in 2007

We want to thank our February sponsors Lyondell Chemical Company, BusinessWire, Shell Deer Park and AudienceCentral, who also was our AV sponsor for underwriting our February luncheon with Mike Paul.LifeGift Organ Donation Center and U.S. Newswire have already committed to sponsor our April lunch, but there are still opportunities to be involved. Our luncheon sponsors make it possible to bring in speakers from around the country, occasionally, and still maintain a break-even luncheon price for our members. Please call Paula Ruth, APR, at 281-870-1717 if you are interested or email her at In return for your $500 at lunch, we offer the following opportunities:

  • Mention in promotional e-mail sent to database of subscribers.
  • Mention and text link in ePRo, the PRSA Houston newsletter.
  • Text/Logo link on PRSA Houston Web site for one month.
  • Ability to distribute materials to all luncheon attendees.
  • Table in back of room to talk with luncheon attendees before and after the event
  • Opportunity to speak to the luncheon gathering (no more than 3 minutes).
  • One lunch registration at the President''s table.
  • One set of paper mailing labels for all 450 PRSA Houston members or one-time use of electronically provided membership list (if desired).

For larger sponsorships, we can discuss tables.

Find Your Best Employees at the PRSA Houston Web Site

At least 30 new job opportunities have been posted on the PRSA Houston website at and it remains the most visited page on the PRSA Houston website. Whether you are adding your first employee or filling a slate of new roles, the PRSA Houston job bank is the best place to find qualified people. After registering on the site, click on “Job Bank,” then “submit a job.”  Payment is generally with a credit card, though checks may also be mailed and invoicing is available upon request for members.

Welcome to These New Members!

Sarah Bostwick, The Response Group, Inc

Alexa Guadalupe Valencia, YMCA of Greater Houston

Kelly Cripe, South Texas Project

Kristyn Hunt, Lamar University

Gena Hyde, Stevens FKM

Lindsay Issacs, Kumon North America

Robert Warren, Pride International

Member News

Katie Butler is now account coordinator with Vollmer Public Relations.

Ann Brimberry, APR, is now with Memorial Hermann.

Paula Brown is now public relations manager with Hilton Americas Hotel.

Stephanie Nelson is now manager of marketing/commercial services for Bearing Point.

Robert Matwick is now vice president of communications for the Detroit Tigers.

Rives Carlberg is now Richards/Carlberg.

Jeff Braun has started Crucial Communications Group.

Ryan Rice is now assistant director of public relations for Texas Children’s Hospital.

Stephen Gonzalez is now senior communications specialist for Gulf South Pipeline Company.

ePRo is the electronic newsletter of the Houston chapter of the Public Relations Society of America (PRSA Houston), and is a tool for you. Deadline for submitting items for the April newsletter is March 21, 2006. We love hearing your thoughts and news, so send generously to Stephanie Pertuit at


Stephanie Pertuit
(713) 663-0164
Author: Stephanie Pertuit
Phone: (713) 663-0164
Category: newsletter | Sub Category: newsletter