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Mark your calendars now for PR Day!

Wednesday, September 22, 2004
Hyatt Regency Houston
1200 Louisiana

We all know that PR pros should have a seat at the decision-making table. But, how exactly do you get to, and keep your seat at, the table?

It''s all about strategy - and becoming a strategist or strategic advisor is that slightly mysterious
element that will elevate many a PR professional to a higher status in the workplace.

Click here for the PR Day Schedule as of May 24, 2004

Mark your calendars now for PR Day! We''ve got a powerhouse lineup of speakers:

Jim Lukaszewski, ABC, APR, Fellow PRSAJim Lukaszewski, ABC, APR, Fellow PRSA, will appear LIVE and IN PERSON at PR Day, presenting "How to Develop The Mind of A Strategist."

Lukaszewski will also welcome senior-level practitioners during a private breakfast reception to be held from 7:30am - 8:30am on Sept. 22, prior to the opening of PR Day. Space will be limited to 20-30 practitioners - more information on how to register for this value-added reception will be available soon. Lukaszewski''s presentation is co-sponsored by Swank A/V.

Craig Varoga, a local political strategist with Varoga & Rice (www.vrstrategies.com). Varoga most recently served as National Field Director for Gen. Wesley Clark''s presidential campaign.

Varoga will open PR Day 2004 with a discussion on Strategic Messages & Marketing in Modern Presidential Campaigns.

Megan Mastal, Senior Vice President and General Manager of Hill & Knowlton''s Houston office has also joined the speaker lineup. Mastal will present a session on Message Development - reaching your target audience with the right message.

Jeff Cohen, Vice President and Editor - Houston Chronicle, will serve as keynote luncheon speaker.

Donna Anderson, APR, will lead a discussion on communications audits and how they can provide invaluable information on the effectiveness of communications strategies, plans and the implementation process.

John Sturtevant will present The Writing Workshop. You''ll get a hands-on look at what it takes to communicate your ideas with clarity and purpose.

Linda Wise, Principal and Managing Partner of Wise Consultants Inc., will present a session on Securing Your Customer Base. This session will address how security and privacy issues affect the role of the corporate communicator, and will help you position your organization as "secure" by integrating PR into your overall marketing strategy.

Myra Jolivet, formerly Communications Director for Mayor Bill White''s campaign and transition team.
Myra will present a session on Multi-Cultural PR - winning strategies.

Panelists for a Fundamentals in PR panel include:

  • Judi Swartz - Business Wire
  • Melissa Stevens - Stevens FKM
  • David Mendel - Marion, Montgomery, Inc.
  • Sarah Voss-Simpson - Waste Management
  • Jeffrey L. Chastain, Transocean

We will also be bringing back an old favorite - PR Day will close with a Media Roundtables session, bringing PR pros in direct contact with working media in Houston. This session is sponsored by Wise Consultants.

Audio Visual services for PR Day 2004 are being provided by Swank A/V.

Phil Chrzanowski (Phil Chrzanowski Design) is providing pro bono graphic design services for PR Day.
Check him out online at www.philcdesign.com.

PR Day would like to thank our current sponsors:

Swank Audio Visuals Wise Consultants
Business Wire PR Newswire
Greater Houston Partnership CPY
Etheria Hyatt
Hill Knowlton Planned Parenthood
Prime Zone Media Network Phil Design
Bayside  

We are currently seeking additional sponsorships to help defray the costs of PR Day. Several sponsorship levels are available: exhibitor, presentation sponsors, luncheon sponsors, Lukaszewski sponsor and title sponsor.

Each level has varying benefits, and LOTS of free PR! Please contact Terri Larson
at 713.831.6573 if you are interested.

Download the PR Day Title Sponsorship Package and Benefits ($6,000 total)

Download the PR Day Lukaszewski Sponsorship Package and Benefits ($4,000 total)

Download the PR Day Luncheon Sponsorship Package and Benefits ($1,500 total)

Download the PR Day Presentation Sponsorship Package and Benefits ($1,000 total)

Download the PR Day Exhibitor Sponsorship Package and Benefits ($500 total)

Each level has varying benefits, and LOTS of free PR! Please contact Terri Larson
at 713.831.6573 if you are interested.

Aaron Long
(281) 497-6567
(281) 497-1083
Author: Aaron Long
Phone: (281) 497-6567
Fax: (281) 497-1083
Email:
Category: monthly meeting | Sub Category: notices