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Meet SW Airlines PR Leader Wednesday

Hello [firstname],

Wednesday: Southwest Airlines Creates Customer Evangelists, You Can Too

Register online by Noon tomorrow or at the door

Nothing is better than word of mouth advertising, but how do you get your customers to say good things about you?  Linda Rutherford, vice president of Communication and Strategic Outreach at Southwest Airlines will share how the company does it.

Rutherford oversees Employee Communications, Public Relations, Creative Services, Emerging and Multi-Media, Corporate Outreach and Preparedness, Community Relations and Charitable Giving. Prior to joining Southwest Airlines in 1992, she was a reporter for several Dallas-area suburban newspapers as well as with the Dallas Times Herald, and she began her career with Newsweek magazine in New York.
More about Rutherford

Register online by Noon tomorrow



Date:           May 4, 2011
Time:          11:30 p.m.
Location:     Briar Club 2603 Timmons Lane, Houston, 77027


Contact Paula Ruth, APR, to sponsor future luncheons.


May 6: Free Career Day, Internship Fair
Online registration required

PRSA Houston's free Career Day and Internship Fair will take place at the Lone Star College University Center in The Woodlands, May 6, from Noon to 5 p.m.


Attendance is limited to the first 45 registrants.

The event will be open primarily to college juniors and seniors from Texas A&M, University of Houston and Sam Houston State University. 

Participants will be able to attend workshops designed to build résumés, move cover letters to the top of the HR pile and hone interview skills. Attendees will then get the chance to put those new found skills to the test as they meet with Houston area PR firms and corporate communications and nonprofit communications teams at an Internship Fair.


This is a free event, but you must register online.



Date:              Friday, May 6, 2011

Time:              12 p.m. – 5 p.m.

Location:       Lone Star College University

3232 College Park Drive, The Woodlands, TX 77384


Contact:       Ed Davis, 281-250-4871.


Internships, Presenters and Sponsors Still Needed

If your company is planning to hire summer interns, looking to add additional junior staff or need to fill positions with graduating students, you won’t want to miss this opportunity. Reserve your booth now, and plan to meet some of the best and brightest aspiring communicators from area universities.

Do you have cover letter, resume and interview pet peeves? We’re still seeking panelists and speakers for the workshops.

Do you have a great product or service 20-25 year-olds just shouldn’t live without and want
a low-cost marketing opportunity? Contact Ed Davis to discuss marketing opportunities at this event.


June 23: Reserve Your Seat to Attend 2011 Excalibur Awards Gala


Lights. Camera. Action! All year you’ve worked hard to meet deadlines and complete projects with excellence. You’ve set the stage and beat seemingly impossible challenges. Now, it’s time to take your place in Houston’s walk of public relations fame. It’s time for you to shine as the star you are at the 2011 PRSA Excalibur Awards Gala, A Night with the PR Stars of Houstonwood.

This is your year! We are waiting on you.

Register to attend the gala.



Date:           June 23, 2011

Time:           6 p.m. - Cocktail Reception/ PR Foundation Auction

7 p.m. – Excalibur Awards Gala


Location:      The InterContinental Houston


The Excalibur Awards for Excellence and Gala applauds the visionaries who make it all happen, the movers and shakers behind the scenes. Gold, Silver and Bronze Excalibur Awards will be presented to talented PR professionals. Additionally, one entry will receive the 12th Annual Grand Excalibur Award, an engraved steel sword recognizing the highest professional standards we strive to attain on behalf of our customers, clients, corporations and shareholders.


Contact: Tricia Bentley, 832-247-6539.


Thanks to our presenting sponsor...

...and to all other sponsors for your generosity:



Seeking Sponsors to Share Our Stage
PRSA Houston is thankful for its business partners whose sponsorships have helped shape the Excalibur Awards for Excellence into Houston’s premier public relations awards program. Your company can demonstrate its commitment to the future of communications by participating as a sponsor.


Contact:       Ed Davis, 281-250-4871.


PR Foundation Auction Supports PR Future Leaders

A Silent Auction is held during the Excalibur Gala and benefits the Public Relations Foundation of Houston.
Contact Ania Czarnecka if you are interested in contributing an item for the auction.


Vendor Selected for Website Redesign


PRSA Houston is pleased to announce that Schipul-The Web Marketing Company has been selected to redesign the site.


The Board of Directors and Communications Committee appreciate the time and effort of all of the companies that submitted bids for this project, especially the other finalists, whose proposals were extremely competitive.


A soft launch of the redesigned site is scheduled to be revealed at the Excalibur Awards Gala, June 23.


PRSA Houston would like to especially thank the Communications Committee members for their dedication to this process:


Erin Schwartz, Chairman, UT MD Anderson Cancer Center

Keefe Borden, WKB Communications

Justin Concepcion, City of Houston, Mayor’s Office

Ed Davis, United Way of Greater Houston, President-Elect

Stephanie Dedeaux, APR, Hess, 2010 President

Christy Dunn, Spectra Energy

Michelle McCormick, Bracewell & Giuliani, 2011 President

Eydie Pengelly, APR, CenterPoint Energy

Paula Ruth, APR, Paula Ruth & Company PR, Chapter Administrator

Rhonda Sloan, American General Life Insurance


If you’re interested in learning more about the selection process, contact Paula Ruth, APR.


APR Study Group Begins June 1


Is becoming Accredited in Public Relations one of your goals for 2011? No matter where you are in the process, you are invited to join the six-session Study Group that will begin on June 1.


This is the first in a series of events that will meet on the following dates with the topics designated. Please register in advance as materials will be sent only to those registered.


All sessions will be held at Love Advertising (770 S. Post Oak Lane #101 Houston TX 77056) from 6 to 8 pm. Free visitor parking is available in the parking garage. 


The schedule is as follows. All sessions take place from 6 to 8 pm.


Wednesday, June 1 – Basic Concepts of PR; Publics and Public Opinion

Wednesday, June 8 – Research and Research Methods

Wednesday, June 15 – Communications Theory and Diffusion

Wednesday, June 22 – Planning Process

Wednesday, June 29 – Law and Ethics

Wednesday, July 6 - Business Literacy


Click here to register.


If you need more details or have any questions, please contact Kelly George, APR, 281-575-4009.


Aug. 17-20: APR Bootcamp in Houston

Register by July 13

Register today for the APR Boot Camp in Houston, Aug. 17-20, 2011. This four-day intensive program, brought to you by PRSA, in conjunction with PRSA Houston, will present and allow qualified candidates to prepare and take part in the Readiness Review™.

If advanced from the Readiness Review™, candidates may then take the computer-based Examination for Accreditation in Public Relations on August 20 at a local Prometric testing site.


The bootcamp is designed to provide a setting that will meet the needs of busy professionals whose schedules don’t permit extensive preparation time. The first three days of the Boot Camp will take place at the United Way of Greater Houston.


Candidate pre-requisites include:
  • Must be a PRSA member and/or a member of a Universal Accreditation Board participating organization
  • Approved application and Examination fee of $385 must be received by PRSA National
  • Must register for the Boot Camp one month in advance (required to clear Prometric examination authorization)
  • Download and complete the Readiness Review Questionnaire one month in advance of the Boot Camp

Register by July 13!

Registration fees for members of UAB Participating Organizations:

Day 1 – Readiness Review Preparation                        $80

Day 2 & 3 - Computer-Based Examination Preparation   $270

Full three days                                                     $350

More information about the Accreditation process


Contact:       Kelly George, APR



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Erin Schwartz
(713) 563-4920
Author: Erin Schwartz
Phone: (713) 563-4920
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