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November ePRo

Welcome to the November edition of ePRo, the electronic newsletter of the Houston chapter of the Public Relations Society of America (PRSA Houston). Join us each month for great programs, networking and professional development opportunities that can’t be beaten.

Risk Mitigation: Building & Maintaining Community Trust

PRSA Houston''s November Luncheon

Active opposition, community resistance, delays, and distortions are what usually greet anyone today who brings progress or change to any community. Please join us for a PRSA Houston professional development workshop on November 8, featuring Jim Lukaszewski, ABC, APR, Fellow PRSA as he discusses "Overcoming Opposition: Building Community Support" and reveals the patterns of resistance, and the mistakes and errors that trigger or enflame opposition and counteraction.

You''ll walk away with key strategies to overcome persistent bad news and community opposition, and a plan to overcome community opposition and achieve the objectives you set in the community.  

Jim will also serve as keynote speaker for the PRSA Houston monthly luncheon following the workshop; the topic for the luncheon is "Becoming a Trusted Advisor."

Many thanks to the sponsors for this event: Halliburton, Fleishman-Hillard and ChemRisk. To register for the workshop and the luncheon, please visit us online at


When: Wednesday, November 8
Workshop: 8:00 – 11:30 a.m. (breakfast buffet included)
Luncheon: 11:30 a.m. – 1:30 p.m.
Where: Doubletree Hotel, 400 W. Dallas (downtown Houston)

PRSA Houston members:
Workshop only, $75; Luncheon only, $30; Workshop & Luncheon, $100
Non-PRSA Houston members:
Workshop only, $85; Luncheon only, $40; Workshop & Luncheon, $120

Additional sponsorship opportunities are still available – please contact Paula Smead at 713-664-8526 or or Paula Ruth, APR, at 281-870-1717 or for more information.

Proceeds from the workshop and luncheon will benefit the PR Foundation of Houston, a non-profit organization that supports the growth and development of the public relations profession by awarding scholarships to college students and providing grants and awards to educators. More information on PRFH is available online at

PRSA Houston Supports Student Trips to International Convention

Because of the support of all its sponsors this year as well as continued membership renewals, PRSA Houston was able to give $7,200 to four different PRSSA Chapters to enable their leadership to attend the PRSA 2006 International Conference in Salt Lake City in November. The board of PRSA Houston responded to funding requests from University of Houston, Texas A&M, Sam Houston State University and the University of Texas Pan American University (Edinburg). The board weighed the requests carefully and agreed to amend the budget to invest in the additional needs of students whom we hope will be our leaders of the future.

Going to Salt Lake City?

Help Young People Learn to Network at Free Event

We have the opportunity to help support PRSSA at this year’s International Conference. We hope that those of you who are as passionate about supporting future professionals will consider joining them from 6 – 8 p.m. on Saturday, November 11, for a speed networking event and dinner.

During this “speed networking” event, students will rotate in small groups among professionals representing various areas of expertise. Your insight and knowledge in the field will add to the students’ experience that evening and at the Conference overall. The relaxed setting, which includes a buffet dinner, is certain to be a highlight of the PRSSA National Conference. Thanks to a sponsorship by General Motors, the dinner is complimentary for all participants.

In order to reserve your spot, please fax or mail the this form to PRSSA Headquarters.They will be in touch shortly with more information on the event.

Thank you in advance for your consideration to participate in the speed networking event.

Watch the mail!

Houston Communications Alliance will be hosting a holiday party, Nov. 30, at the Courtyard on St. James. This party represents the contributions of 14 communications organizations who each kicked in to sponsor it. The event should be free to all of our members.

PRSA Holiday Party is Dec. 6

PRSA Houston will be recognizing our sponsors and leadership at a party, at 5:30 – 8 p.m., Dec. 6, at the Plaza Club, 910 Louisiana in downtown Houston. Sponsor prices are $500. For information, please call Paula Ruth at 281-870-1717.

Note: We will not be having a luncheon in December.

October Luncheon Thanks

With highly contentious gubernatorial, congressional and state legislature races in our state, Texans have a lot to talk about when it comes to the upcoming November election. Many thanks to Dr. Richard Murray for speaking to us last month. In this photo, PRSA Houston Board member Angela Young, Continental Airlines, (left) and President Sally Ramsay, Pierpont Communications (right) greet October speaker Dr. Richard Murray after his talk on state and national politics at the October luncheon.

PRSA Houston Partners on 2007 Awards Contest

PRSA Houston is partnering with the Texas Public Relations Association (TPRA) to sponsor the 2007 Silver Spur/Best of Texas Awards Competition.

Chapter members may enter at the "member" rate and the chapter will receive a share of the contest proceeds.

The Silver Spur/Best of Texas Awards Competition is the only statewide contest for Texas public relations practitioners and recognizes excellence in programs, projects and tactics.

Entry deadline for the 2007 competition is 5 p.m. Jan. 25, 2007.  Silver Spur and Best of Texas Awards will be presented at the annual awards banquet, Saturday, March 10, during TPRA''s Annual Conference in Houston.

Information on the contest and conference should be available at by late October. In the meantime, for more information, e-mail or contact Julie B. Fix, APR, at 281-494-6097.

PRSA New Pros Night with the Houston Aeros: 
Deadline Extended!  Get Your Tickets Today! 

Proceeds to benefit the Public Relations Foundation of Houston

Calling all hockey fans!  Come join PRSA Houston''s New Pros as they cheer on the Houston Aeros when they go up against the Hamilton Bulldogs on Friday, October 27, 7:35 p.m. at the Toyota Center. Take advantage of $20 tickets for PRSA members and $22 tickets for non-members. Your purchase will get you one ticket to the game and will help build support for the PRSA Houston Foundation and Houston Aeros.

Thanks to your contribution, the PRSA Foundation of Houston will further its commitment of supporting the growth and development of future practitioners and the PR industry by awarding scholarships and financing educational activities at surrounding colleges and universities. Through community spirit, new practitioners can be educated on the exciting opportunities and increasing challenges the PR industry faces in business and society.

Tickets are limited, so registration and payments must be made online only.  The deadline to register is Wednesday, October 25. You can pick up your tickets at will call the night of the event. If you would like to make other arrangements for delivery of the tickets, please contact Suzanne Lammers at 832-661-7309. We look forward to seeing you at the game!


When: Friday, October 27, 2006, 7:35 p.m.
Where:Toyota Center
1510 Polk Street
Houston, TX  77002
Register: Register for this event at

PRSA Houston to offer Girl Scout Workshop

Sponsored by KHOU Channel 11

PRSA Houston is helping local Girl Scouts earn the Girl Scouts of the USA (GSUSA) Public Relations Interest Project Award. The interest project encourages Girl Scouts ages 11-17 to learn about the public relations profession. To earn the GSUSA Public Relations Interest Project Award, Girl Scouts are required to complete activities entitled Skill Builders where they create press kits to publicize themselves, interview public relations practitioners about their daily responsibilities and role-play pitches as a spokesperson for a favorite cause.

We need volunteers! Give back to the public relations profession and the community by volunteering for this educational and fun event! The event will allow our volunteers to apply their knowledge of public relations to the work of tomorrow''s leaders.


Who: Cadette & Senior Girl Scouts & YOU!
Where: KHOU Channel 11 Studios, 1945 Allen Parkway
When: Saturday, October 28, 9 a.m. to 1 p.m.
What to Bring: Examples of press kits, press clippings, promotional materials, etc. to share for inspiration.
For more details, contact Cheyenna Brehm, Pierpont Communications, 713-627.2223 or

Holiday Cheer with the New Pros

 After a year of successful networking and events, the New Pros will reflect on past accomplishments with new friends and colleagues this holiday season.  Be sure to join us on Thursday, December 14. Sally Ramsay with Pierpont Communications will be the keynote speaker. Complimentary refreshments will be provided. More details are on the way, so be sure to check the New Pros Web page for the latest information!

Be a Luncheon Sponsor

Sponsorships are available for every PRSA Houston luncheon. Our luncheon sponsors make it possible to bring in speakers from around the country, if necessary, and still maintain a break-even luncheon price for our members. To be a sponsor at any luncheon in 2007, please call Paula Ruth, APR, at 281-870-1717. In return for your $500 at lunch, we offer the following opportunities:

  • Mention in promotional e-mail sent to database of subscribers
  • Mention and text link in ePRo, the PRSA Houston newsletter
  • Text/Logo link on PRSA Houston Web site for one month
  • Ability to distribute materials to all luncheon attendees
  • Table in back of room to talk with luncheon attendees before and after the event
  • Opportunity to speak to the luncheon gathering (no more than three minutes)
  • One lunch registration at the President''s table
  • One set of paper mailing labels for all 430 PRSA Houston members or one-time use of electronically provided membership list (if desired). If you should choose to sponsor more than one luncheon in a calendar year, the sponsorship price for two luncheons is $900, three times is $1,200 and four times is $1,400. These multiple luncheon sponsorships do not include special events such as PR Day.

Find Your Best Employees at

Whether you are adding your first employee or filling a slate of new roles, the PRSA Houston job bank is the best place to find qualified people.  After registering on the site, click on “Job Bank,” then “submit a job.”  Payment is generally with a credit card, though checks may also be mailed and invoicing is available upon request for members.

Thanks to our Volunteers

Last month, about 12 public relations professionals gave up part or all of a Saturday to judge the entries from the Georgia Chapter, which had previously judged PRSA Houston entries in the spring. Several of these professionals volunteered to take all leftover entries to their places of work to complete the judging. Our special thanks goes out to all the professionals at Pierpont Communications, The Padgett Group, Sterling Bank, GolinHarris and Marion, Montgomery, Inc. for helping with the leftover judging.

New Re-test Fee for Candidates Effective Nov. 1

The Universal Accreditation Board is introducing a re-examination fee of $200 for APR candidates who fail the computer-based examination and retake it within six months of the date of failure notification.The reduced fee is offered as an incentive for candidates to retake the examination while preparation is fresh on their minds. Candidates will be required to complete the Examination within this six-month period. With the reduced fee, UAB is recommending that those participating organizations that provide rebates pay them only the first time a candidate takes the computer-based examination. To register for re-examination with the new, reduced fee, candidates can contact Kathy Mulvihill at 212-460-1436 or
Help Needed

We urgently need two PRSA APRs to sit on a Readiness Review Panel from 1 p.m. - 4 p.m. on Monday, Nov. 27 at Corporate Office Centers Galleria/Uptown Location (2100 West Loop South, Ninth Floor). Due to a conflict of interest, volunteers cannot be Pierpont Communication employees.
Contact Karen Blanchard, APR, at More detailed information will be provided.

Welcome to These New Members!

Michelle McCormick, Toby Stark Public Relations

Romelia Hinojosa, Conoco Phillips

Rebecca Murphy, Hill & Knowlton

Katherine Gallagher, Hill & Knowlton

Leigh Akin, Amegy Bank

Gregg Rodriguez, Burson-Marsteller

Member News

Priscilla Tinsley, formerly the manager of media relations for Direct Energy, LP, has been promoted to director of Corporate Communications.

Kelly Papinchak of Sterling Bank has been voted and recognized as one of "Houston''s Top Professionals on the Fast Track for 2006." This is the second year Kelly has received this honor.

ePRo is the electronic newsletter of the Houston chapter of the Public Relations Society of America (PRSA Houston), and is a tool for you. Deadline for submitting items for the December newsletter is November 21, 2006. We love hearing your thoughts and news, so send generously to Stephanie Pertuit at

Stephanie Pertuit
(713) 663-0164
Author: Stephanie Pertuit
Phone: (713) 663-0164
Category: newsletter