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PRSA Houston and San Jacinto Girl Scouts Council Public Relations Interest Project Award Workshop August 27, 2005

On August 27, 2005, PRSA Houston launched a local program with the Girl Scouts of the San Jacinto Council to help Senior Girl Scouts earn their Public Relations Interest Project Award.

The intro session included a discussion of terms in public relations. PRSA members brought in samples to share with Girl Scouts to create a better understanding of the tools of the trade.

At left, Carlos Arcos of Stevens FKM discusses the campaign his agency ran for the Susan G. Komen Foundation''s "Race for the Cure." Other panelists include Jennifer Gee of Lopez Negrete Communications, Tanisha Haynes of Stevens FKM and Cheyenna Smith of Pierpont Communications.

At right, Senior Girl Scouts Tara and Rebecca(back to camera) discuss the public relations profession with Erin Blatzer of the Houston Museum of Natural Science and Jennifer Gee of Lopez Negrete Communications during lunch (sponsored by Chick-Fil-A). During the lunch discussion, the Girls planned a campaign to communicate about those aspects of Girl Scouting that might not be known or misperceived,  especially as relates to Senior Girl Scouts. Examples included the opportunity to travel, as well as numerous leadership opportunities.

Mari Pillar of GolinHarris Houston led a group discussion with Girl Scouts on the aspects involved in planning for a public relations campaign.

Members of Girl Scout troops presented their ideas for a public relations campaign for their local Girl Scout Council. Pictured from left to right are Samantha, Kayla, Delayna, Meagan and Mandy.

Kelly Papinchak
(281) 497-1083
Author: Kelly Papinchak
Fax: (281) 497-1083