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PRSA Houston April Luncheon, Special Offers, More...

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April 7: Get PR Words O’ Wisdom at the April Luncheon

Join PRSA Houston this Wednesday, April 7, where several of Houston’s PR thought leaders will share their secrets to success. The following PR “sages” will leave the podium behind for some meaningful table talk, so bring your questions and get ready for lively, intimate interaction:


·         Chris Bozman, communications manager, Shell Deer Park

·         Cyndy Garza-Roberts, director for Public Affairs, HEB

·         Henry de la Garza, APR, founder, de la Garza Public Relations

·         Terry Hemeyer, executive counsel, Pierpont Communications

·         Thaddeus Herrick, general manager, Burson-Marsteller Houston

·         Carolyn Mayo, APR, president, VOLLMER

·         Stephen Stuyck, APR, vice president for Public Affairs,
 UT M. D. Anderson Cancer Center

·         Gretchen Weis, APR, Owner, Weis Communications

·         Tony Wyllie, vice president for Communications, Houston Texans


These respected PR leaders will share their industry insights and facilitate conversations about what it takes to get ahead during these challenging times. They’ll also discuss the trends they see on the PR horizon.

Register today

Day:                Wednesday, April 7, 2010
Time:           11:30 a.m. to 1:30 p.m.
Location:      Briar Club


Thanks to our April luncheon sponsor:


Contact Paula Ruth, APR, 281-870-1717

Vegetarian? Remember to note if you will need a vegetarian plate.

April 8: Entry Deadline - Excalibur Awards for Excellence

April 8 at 5 p.m. is the regular entry deadline for PRSA Houston's 2010 Excalibur Awards for Excellence, presented by
Brookwoods Group.

Late entries will be accepted until 5 p.m., April 15, with an additional $50 late fee for each entry.

This year's Excalibur Awards and Gala is scheduled for June 17, 2010, 6:00 p.m. at the Junior League of Houston.
PRSA Houston retooled many of the award program features this year, including:


·                         lower early entry costs

·                         new award categories

·                         special category awards

·                         an online payment process


The Excalibur Award is the most prestigious local award a public relations professional can receive. Showcase your fantastic work in this annual competition which honors outstanding professional accomplishments in the development and execution of comprehensive public relations programs and individual communications tactics.


Downloads and Details

Event Page

Call for Entries Package

Online Submissions and Entry Form

How to Create a Winning Entry Presentation (presented by Julie Fix, APR)


Contact: Ed Davis


Calling All Sponsors

Download the 2010 Excalibur Awards and Dinner sponsor package


Thanks to our presenting sponsor

April 17: PRSA Houston's Girl Scout PR Workshop

PRSA Houston’s New Pros group and Program Committee will host its next PR workshop for Houston-area Girl Scouts, who will earn Girl Scouts of the USA's PR Interest Project Award.


The workshop will cover four key areas - press kits and campaigns, social media, the written and spoken word and event planning. In one jam-packed afternoon participating girls will learn PR lingo and participate in role-playing activities based on crisis scenarios.


Eight volunteers are needed to facilitate this event. A brief volunteer orientation will take place prior to the workshop. Bring your creative hat, and be prepared to have fun while teaching public relations.



Location:     Girl Scouts of San Jacinto Council
                   3110 Southwest Fwy., Houston, 77098          

Date:           Saturday, April 17, 2010

Time:           1 p.m. - 4 p.m.
Contact:       Vinnika Johnson
or David Casey, 713-560-9721 (event day facilitator)

April 27: Free Social Media Bootcamp Workshop for PRSA Members


Are you a member looking for a free overview of PR social media usage for B2C and B2B? We’ve got you covered. Join other PR professionals looking to boost their skills Tuesday, April 27 at Valentino for Social Media Boot Camp - a hands-on, coffee-infused, wireless-networked overview, presented by Houston’s Social Media Club co-founder and PRSA member Kami Watson Huyse, APR.


Huyse is the president and chief operating officer of Zoetica Media. She is a national leader in the use of social media for PR and an award-winning blogger (Communication Overtones) on public relations and social media strategy. Huyse’s work has earned her the SNCR's 2008 Reputation Management award and IABC's 2009 Gold Quill of Excellence Award.


Limited seating is available. So, bring your laptop and get logged-in to skills and case studies to help you use social media skills for your client, employer or personal brand.


Register now


Location:     Valentino at Hotel Derek
                   2525 W. Loop South, Houston, 77027

Date:           Tuesday, April 27, 2010
10:30 a.m. – 11:30 a.m.

Contact:       Jennifer Evans, 832-692-7615 or 
Paula Ruth, 281-870-1717
Special thanks to

April 30: Join PRSA Today, Get Houston Free

Through April 30, you’ll receive a free one-year Houston Chapter membership when you join PRSA.
With so many great reasons to become a PRSA Houston member, you can’t afford to miss this opportunity.


You’ll enjoy:


·                    Discount affinity program - free to members

·                    Free exclusive social and professional development events for members:

·                     Discounted fees to programs and conferences

·                     And more….


Visit PRSA to download the application form, and join today. Select the Houston Chapter as your local membership location and enter promo code SPRING2010 to have the usual $55 fee waived from your membership fee.


Contact:       Paula Ruth, APR, 281-870-1717

Houston Chronicle’s
Jeff Cohen to Speak at May Luncheon

PRSA Houston welcomes one of Houston’s foremost leaders in journalism to its May luncheon. Jeff Cohen, executive vice president and editor of the Houston Chronicle, will address the epic changes taking place in the news business. He will identify trends with an eye on how PR pros can more effectively succeed in this new environment.


Cohen, a Wyoming native, spent his childhood in Houston and has a special interest in state and city affairs. He is a graduate of Bellaire High School and a journalism graduate of the University of Texas. Cohen began his career as a sportswriter for the San Antonio Light then made his way up the ladder as an award-winning editor of the Albany Times-Union. He joined the Houston Chronicle – the seventh largest newspaper in the U.S. – in 2002. Cohen is a pioneer in newspaper website design and management. has won many awards.


Register now


Day:                Wednesday, May 5, 2010
Time:           11:30 a.m. to 1:30 p.m.
Location:      Briar Club


Sponsorships available!

Paula Ruth, APR, 281-870-1717

Vegetarian? Remember to note if you will need a vegetarian plate.

PRFH Keeps it Local to Raise Funds for Future PR Stars

The Public Relations Foundation of Houston (PRFH) has launched its 2010 fundraising campaign encouraging Houston Chapter members to "Keep It Local." PRFH board of trustees is working to meet the need for a consistent source of support to students pursuing careers in public relations, marketing, and communications at area universities.

"We recognize the endeavors of the national Public Relations Foundation, and we understand that it's difficult for them to offer a substantial scholarship award through every chapter," says PRFH President Eydie Pengelly, APR. "The national foundation has set an example of how each chapter can work to build a strong local impact for students at universities where their chapter sponsors PRSSA (student chapters)."

PRFH Silent Auction

PRFH fundraising endeavors will include its sixth annual silent auction June 17, 2010 at the 2010 Excalibur Awards for Excellence and gala.

PRFH awards a $3,000 scholarship to a qualified candidate from a local or regional university studying Public Relations. This award is one of the largest offered by any PRSA Chapter in the U.S.

Learn more about the Public Relations Foundation of Houston

Follow PRFH on facebook

Register for the 2010 PRSA Southwest District Conference

You have seven business days left to register for the 2010 PRSA Southwest District Conference. Themed Your Network is Your Net Worth, this is one of the tip conferences of the year. Hosted by PRSA Oklahoma City, this year’s conference will be held at the Sheraton Hotel in downtown Oklahoma City April 15-17.


Don’t miss this jam-packed program filled with PR strategies, tactics and tips, covering more than 15 topics such as:


  • "Relationships Matter: How to Develop Relationships with The Media To Generate Ongoing Press Coverage"
    "10 Tips to Make Networking More Productive"
  • "Social Media – Iron Chef Style"
  • "Message Management and Communication during a Crisis"
  • "Including Diversity in Your Communications Strategies"
  • "Convincing Clients to Say "Yes" to Social Media"
  • Social media case studies and how-to tactics
  • Relationship building
  • Crisis management
  • Messaging



Luncheon Sponsorships Offer Good Marketing Value

Are you a company looking for exposure to more than 2,000 communications professionals? PRSA Houston has monthly luncheon sponsorship opportunities available for all of 2010.

PRSA Houston thanks LifeGift for sponsoring the April luncheon. In return for the organization’s $500 payment, they will receive:

  • mention in promotional e-mail sent to database of 2000-plus subscribers
  • mention and text link in ePRo, the PRSA Houston newsletter sent to 2000-plus subscribers
  • text/Logo link on PRSA Houston Web site for one month
  • ability to distribute materials to all luncheon attendees
  • table in room to talk with luncheon attendees before and after the event
  • speaking opportunity at the luncheon (no more than 3 minutes)
  • one free lunch registration at the President's table; others available at $30 member rate
  • One time use of an electronically provided member list of physical addresses for all 440 PRSA Houston members.

Multi-event packages are also available.

Contact:       Paula Ruth, APR, 281-870-1717

Blog: Looking for Mentoring Opportunities?

What does having or becoming a mentor mean to you? Are you missing out on a wide range of benefits that mentoring has to offer? Join the conversation on PRSA Houston's blog, and discover what you might be missing.


Please be sure the e-mail address you provide is capable of receiving emails from PRSA Houston. Add to your "address book" or "safe senders list."  Coordinate with your IT department to allow e-mail from

Erin Schwartz
(713) 563-4920
Author: Erin Schwartz
Phone: (713) 563-4920
Category: newsletter | Sub Category: newsletter