Need an account?

PRSA Houston - December ePRo

Welcome to the December edition of ePRo, the electronic newsletter of the Houston chapter of the Public Relations Society of America (PRSA Houston). Join us each month for great programs, networking and professional development opportunities that can't be beaten.

January Luncheon: Context is Decisive; How will you lead in 2010?

Tired of the rut you are in? Wonder how you could transform your perspective and your workplace to get more results? Make 2010 the year you make a breakthrough in your career and your life with insights and development techniques presented at the PRSA Houston Jan. 6, 2010 luncheon. Pauline Serice, King, Chapman & Broussard, who specializes in performance-based leadership development and change management, returns in January as our speaker to kick off 2010. Learn about how your context dictates your actions and what you can do to create a new context to have a breakthrough year.

Pauline’s experience includes working for an international transformational development company as their Communication Program Manager and as a Sr. Manager of Change Management for a major international food distribution company. In addition, Pauline has extensive experience in the behavioral health field working as a Sr. Behaviorist with the Houston Medical Association implementing a successful change-intervention program for the morbidly obese.

Over the past 12 years, Pauline created and successfully executed a leadership development and transformational change consulting practice in Houston, TX. She worked with a diverse clientele both nationally and internationally which encompassed such industries as manufacturing, oil and gas, shipping, financial services, hospitality, retail, pharmaceutical and horticultural landscaping.

Pauline received her undergraduate BFA degree and graduate Industrial and Organizational Psychology MS degree, from Louisiana Tech University and Capella University, respectively. She is currently completing doctoral research with Capella University specializing in Leadership Psychology.

Date: Jan. 6, 2010, 11:30 a.m. – 1:30 p.m.
Where: Briar Club
Register: PRSA Web Site

How Can PRSA Houston Benefit You?
Have you logged into PRSA Houston lately? Check out your profile and make sure that you are receiving all the e-mails you would like. In addition to the weekly e-mail about chapter activities, PRSA offers a job bank e-mail (currently monthly) that identifies the latest opportunities. Look at the committees and their charters and sign up for something. Being active and doing a good job while you are active helps you keep yourself visible in the profession. If you don’t see something of interest, contact President-Elect Stephanie Dedeaux, APR or Paula Ruth, APR to offer suggestions or find out where you may work.

PRSA Houstonians Around Town

PRSA Houston and its members have been very busy in the last month. Check below to see if you've been spotted.

(L-R) Jacque Franco and PRSA Treasurer Michelle McCormick check in Mabel Menefee and David Casey at the November luncheon.
PRSA member Lee Vela and Norm Uhl of Houston Independent School District chat with Susan Schmaeling, Vice President of the Public Relations Foundation of Houston prior to the November luncheon.

New member Lesa Spivey, a graduate of Yates High School, whose students presented in November, encouraged the students to work hard at their internships.

Susan Schmaeling, APR, Foundation Vice President (left) and Eydie Pengelly, APR, Foundation President (right) introduced McKenzie Watkins, who won this year's Foundation scholarship earlier this year.

Kim Jordan, Houston Bureau Chief of Bloomberg News, makes a point as Dwight Williams, Division Manager of the City of Houston and General Manager of HTV-Houston TV, and Christina Maxell, Executive Producer of Positively Houston, listen during the November media breakfast.
PRSA member Brad Leone, Pennebaker Fifth Ring, asks a question as incoming PRSA Board member and Media Breakfast Co-chair Tricia Bentley listens at the November event.

Incoming and current board members of PRSA Houston as well as other active volunteers got together on Nov. 20 for a planning session facilitated by Pauline Service, King Chapman & Broussard. The group examined research done by global PRSA specific to the Houston Chapter and also worked on their plans for the future, breaking into small groups. Here are a sampling of those who were there.

2010 President Stephanie Dedeaux, APR works with former President and current Assembly Delegate Dr. Barbara Langham, APR, BD Langham Public Relations.
Incoming board members Eric Herrera, Frog Dog Communications, and Tricia Bentley (seated) listen as Pauline Serice directs their thoughts to the elements of a good plan on the screen.
Incoming officers Gretchen Weis, APR, Weis Communications, vice president and Lisa Dimond Vasquez, DoubleDimond Public Relations, secretary work on their plans.
Ariana Montelongo, Vollmer Public Relations, works with former PRSA President Judi Martin, APR, JMG, to develop strategies.

Board member Mike Wysatta, Ryder Scott; Meagan Stangle, Hopkins & Associates; board member Leslie Friedman, The Houstonian Hotel and Conference Center and incoming President-Elect Michelle McCormick, Bracewell & Guiliani, work feverishly to interview one another and complete their reports.

PRSA and the HCA had great turnouts at both of their holiday parties. You can go to the PRSA Houston Web site to see the holiday party pictures.

Show Your Support for Your Profession-Be a Sponsor in 2010

Sponsorships are available for all of 2010. Please call Paula Ruth, APR, at 281-870-1717 if you are interested or e-mail her at In return for your $500, we offer the following opportunities:

  • Mention in promotional e-mail sent to database of 2000-plus subscribers
  • Mention and text link in ePRo, the PRSA Houston newsletter sent to 2000-plus
  • Text/Logo link on PRSA Houston Web site for one month
  • Ability to distribute materials to all luncheon attendees
  • Table in room to talk with luncheon attendees before and after the event
  • Opportunity to speak to the luncheon gathering (no more than 3 minutes)
  • One lunch registration at the President's table; others available at member rate of $30
  • One time use of an electronically provided member list of physical addresses for all 440 PRSA Houston members.

Luncheon sponsorships do not include PR Day which has a separate sponsorship package available on the PR Day Page.

Help Your Search Engine Ranking with a Business Directory Listing

Thank you Newman & Newman for renewing your listing in the Business Directory. For $100, the Business Directory provides one year of exposure on the premiere website for public relations in Houston. See if it doesn’t help your search engine ranking.

Grow Your Career! Be a PRSA Volunteer!

Serving as a committee chair or volunteer for PRSA Houston can open the door to learning experiences and networking opportunities. The chapter currently has positions available for committee leadership and participation. Contact PRSA Houston President-Elect Stephanie Dedeaux, APR.

PRSA Houston: Your Career Source

Look first to PRSA Houston for postings about new opportunities. If you have openings or internships, please consider posting the job with PRSA Houston. Many employers receive such great response that the advertisers must ask us to take them down early. PRSA Houston also has a free resume service in which one may post his/her resume on the PRSA Web site. Employers may go to the same link and search the resumes posted. This is a completely free service that has been offered by PRSA Houston for more than one year.

Free Webinar: Get Tips That Will Gain You an Immediate Impact on Your Bottom Line

How to Use an Online Newsroom to Interact with Social Media
Tuesday, December 15
3–4 p.m. EST

The online newsroom is used as a central headquarters to harbor everything that is produced to market your news, encompassing all audiences - traditional and new alike. Save time and impact your ROI by combining steps to distribute your organization's message to multiple targets.

Attend this free webinar and hear about:

  • Essential elements and functions.
  • Social media press releases.
  • Integration with blogs, Twitter and Facebook.
  • SEO and analytics in online newsrooms.

You will hear from:

Steve Momorella, co-founder of TEKgroup International has more than 16 years of direct digital communications experience ranging from programming and high-level design consulting to working closely with clients to develop and implement their online newsroom. Steve combines a unique background of technology, project management, sales and marketing experience.

Currently, Steve manages all sales and marketing efforts for TEKgroup International, an award-winning corporate communications software provider, including handling direct sales accounts and partnership resellers Business Wire and VMS. Marketing duties include managing campaigns, lead generation, and public relations responsibilities. Prior to founding TEKgroup in 1998, Steve served as Manager of Web Development for TriNet Services where he led all development efforts, application programming and database application development. He helped lead TriNet to become one of the USA's Top 20 Internet Consulting Firms in 1997.

PRSA thanks this month's webinar sponsor, TEKgroup International, Inc., for providing the speakers and content for this webinar.

Member News

Former PRSA Board member and membership chair Emilee Fontenot and her husband Ryan are the proud parents of Christopher Cline Fontenot who was born Nov. 23 and weighed in at 10 pounds 5 ounces and 21 inches! Congratulations Emilee!

PRSA Houston Board Secretary Laura Frnka, APR, is now Director of Communications at LifeGift Organ Donation Center.

Ariana Montelongo, PRSA Houston Public Relations Chair, is now Senior Account Executive at Vollmer Public Relations.

Ann Doyle Herlocher is now Communications Manager at the YMCA of Greater Houston.

Long-time PRSA Houston member Mel Anderson, APR, of Anderson Communications Inc., is excited about the November release of his son Wes Anderson’s sixth feature film “Fantastic Mister Fox," an animated version of Roald Dahl’s children’s book. The animal characters are voiced by leading actors headed by George Clooney as Mr. Fox. Earlier Wes Anderson films include “Rushmore,” “The Royal Tenenbaums,” and “The Life Aquatic with Steve Zissou.”

New Members

Maria Tripovich, Prevent Blindness Texas

Osama Alkadi, Saudi Aramco

Kim Espinosa, Houston Ballet

Arturo Silva, Pharma Research and Manufacturing

Chris Atwood, BQR Advertising & Public Relations Inc.

Kellie Morley (reinstated)

Jayme Meyer, ExxonMobil

Aateqa Valibhoy, John West Therapy Services

Judy Howell, Baylor College of Medicine

Dean Conwell, Beaumont Convention & Visitors Bureau

Ann Brimberry (reinstated), Memorial Hermann Hospital

Stan Mays (reinstated), Shell Oil Products Company

Upcoming Calendar

Jan. 6: Monthly Luncheon, Pauline Serice, King, Chapman & Broussard, Inc., Briar Club

ePRo is the electronic newsletter of the Houston chapter of the Public Relations Society of America (PRSA Houston), and is a tool for you. Deadline for submitting items for the January newsletter is December 29, 2009. We love hearing your thoughts and news, so send generously to Paula Ruth.

Stephanie Pertuit
(713) 663-0164
Author: Stephanie Pertuit
Phone: (713) 663-0164
Category: newsletter | Sub Category: newsletter