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PRSA Houston ePro April 27

Welcome to the month edition of ePRo , the electronic newsletter of the Houston chapter of the Public Relations Society of America (PRSA Houston). Dive in and let us know your thoughts!

May 5: Houston Chronicle’s Jeff Cohen to Address PRSA Houston

PRSA Houston welcomes one of Houston’s foremost leaders in journalism to its May luncheon. Jeff Cohen, executive vice president and editor of the Houston Chronicle, will address the epic changes taking place in the news business. He will identify trends with an eye on how PR pros can more effectively succeed in this new environment.


Cohen, a Wyoming native, spent his childhood in Houston and has a special interest in state and city affairs. He is a graduate of Bellaire High School and a journalism graduate of the University of Texas. Cohen began his career as a sportswriter for the San Antonio Light then made his way up the ladder as an award-winning editor of the Albany Times-Union. He joined the Houston Chronicle – the seventh largest newspaper in the U.S. – in 2002. Cohen is a pioneer in newspaper website design and management. has won many awards.


Register now


Day:                Wednesday, May 5, 2010
Time:           11:30 a.m. to 1:30 p.m.
:      Briar Club

Contact:       Paula Ruth, APR, 281-870-1717


Thanks to our sponsor

Only Four Days Remain - Join PRSA, Get Houston Free

Through April 30, you’ll receive a free one-year Houston Chapter membership when you join PRSA. With so many great reasons to become a PRSA Houston member, you can’t afford to miss this opportunity.


You’ll enjoy:

  • Discount affinity program - free to members
  • Free exclusive social and professional development events
  • Discounted fees to programs and conferences
  • And more….

Visit PRSA to download the application form, and join today. Select the Houston Chapter as your local membership location and enter promo code SPRING2010 to have the usual $55 fee waived from your membership fee.


Contact:       Paula Ruth, APR, 281-870-1717

March Madness Photos posted 

Dozens of Houston PR pros came to the free March Madness happy hour event March 24 at Hotel Derek’s Valentino. Check out photos from the event (Log-in may be required.)


(L to R) Assembly Delegate and former PRSA Houston president, Judi Martin, APR, JM Group, offers tips to Ed Davis, United Way of Greater Houston, and Todd Greenburg at the March Madness happy hour event.

KUHF's Debra Fraser to Emcee Excalibur Awards Dinner June 17

PRSA Houston is pleased to announce the emcee for the 2010 Excalibur Awards for Excellence Dinner - Debra Fraser from KUHF Houston Public Radio. Ms. Fraser has been a great help supporting this year’s awards behind the scenes. We look forward to having her as our special guest at the awards dinner June 17.

Ms. Fraser is the station manager and chief operating officer of KUHF. As station manager, she oversees the combined cultural programming and news departments, as well as the station's public information, online initiatives and fundraising through corporate support and individual gifts. Ms. Fraser has been with KUHF for 22 years. PRSA Houston members may also recognize her as the former news director for KUHF and current president of the Houston Press Club.


Please join us June 17 to hear more from Ms. Fraser about what’s happening at KUHF and help honor Houston’s best and brightest PR professionals.

For sponsorship information, contact Ed Davis or visit us online for all other Excalibur-related information.
Presented by

PR Day Committee Member Positions Still Available

PRSA Houstons PR Day 2010 a one-day workshop and expo event - needs your time and talents to bring members a worthwhile professional development and networking experience.

PR Day will take place Nov. 30 at the Hyatt Regency Downtown.
Contact: Lady Oliver or Paula Ruth, APR, 281-870-1717, for more information.

Member News


Congratulations to several members who recently passed their APR exam:


  • Rob Lazaro, APR, public affairs specialist, NASA
  • Suzanne Ogle, APR, vice president of Marketing and Investor Relations, Valerus Compression
  • Amy Self, APR, director of Public Relations, Belmont Village Senior Living

Congratulations to New Pros and Satellite Event Chair David Casey, who is now Marketing Communications Manager for The Ammerman Experience.


Congratulations to 2009 PRSA Houston President Terri Larson for her promotion to manager for U.S. Public Affairs, National Gas Operations & Projects at Enbridge Energy Company.


Congratulations to PRSA Houston Assembly Delegate Kelly George, APR, Halliburton, and to new member, Esther Steinfeld,, for being named to the Houston Business Journal’s 40-Under-40 List!  PRSA Houston member Mark Stouse, global communications leader for BMC Software, wrote an Op-Ed piece for PR Week about establishing the revenue contribution of PR to the business bottom line that was published in the April 2010 issue.


Our condolences to PRSA Houston Board member, Jennifer Evans, after the loss of her father, Rev. Roy Edward Hatfield.


Felicia Griffin is now corporate communications manager for Port of Houston Authority.



Upcoming Events

May 5
: Monthly Luncheon - Jeff Cohen, executive vice president and editor for the Houston Chronicle. Register Now

May 13: Media Panel, 5:30 p.m. - 6:30 p.m., United Way Community Resource Center, TBD

June 17: 2010 Excalibur Awards for Excellence, Junior League of Houston

July 7: Monthly Luncheon & Seminar - David Grossman, ABC, APR, Briar Club

Aug. 4: Monthly Luncheon, TBD

Sept. 1: Monthly Luncheon - Evan Smith, CEO and editor-in-chief, Texas Tribune (former editor of Texas Monthly)

Oct. 6: Monthly Luncheon - Bob Hale, president and CEO, Houston Association of Realtors

Nov. 3: Foundation Luncheon - Renu Khator, President of University of Houston

Nov. 30: PR Day, Hyatt Regency Downtown, followed by Holiday Party

Sponsorships Offer Good Marketing Value

Are you a company looking for exposure to more than 2,000 communications professionals? PRSA Houston has several event sponsorship opportunities available.

Thank you to Life Gift for sponsoring our April luncheon. In May, we welcome a new sponsor, CLEAR. CLEAR is also the first sponsor to commit for the July luncheon/seminar featuring David Grossman, author of You Can’t Not Communicate: Proven Communication Solutions that Power the Fortune 100 and leadership communication expert for this event.

Luncheon sponsors get the following benefits for $500:
  • mention in promotional e-mail sent to database of 2000-plus subscribers
  • mention and text link in ePRo, the PRSA Houston newsletter sent to 2000-plus subscribers
  • text/Logo link on PRSA Houston Web site for one month
  • ability to distribute materials to all luncheon attendees
  • table in room to talk with luncheon attendees before and after the event
  • speaking opportunity at the luncheon (no more than 3 minutes)
  • one free lunch registration at the President's table; others available at $30 member rate
  • One time use of an electronically provided member list of physical addresses for all 440 PRSA Houston members.
Sponsorships are available for all of 2010, including Excalibur Awards and PR Day. Thank you to Excalibur Awards Presenting Sponsor Brookwoods Group for committing early. 

Thank you also to NIRI Houston and Noble Drilling, our Knights of the Roundtable. Other sponsorships are available. Luncheon sponsorships do not include PR Day, which has a separate sponsorship package. Excalibur Awards packages are also available. If you would like to sponsor multiple events in one year, we can work out a package for you!

Contact:       Paula Ruth, APR, 281-870-1717

Tell Us About Your Business in a Business Directory Listing

Thank you Sharon Dotson, APR, Bayou City Public Relations, for renewing her firm’s Business Directory Listing. Several firms have asked PRSA Houston how they can get more from their membership. 

Involvement in PRSA Houston is the best option, but a firm might want to list itself on the Business Directory as well.

For the low price of $100 for a year, a business and its specialties are noted on one of the top sites Googled for “public relations & Houston.” This also helps us with the calls we get asking for specific expertise.

PRSA Houston: Your Career Source

Four jobs
were posted in this month’s Job Bank, and three are, now, inactive, because the candidate list was excellent. Look first to PRSA Houston for postings about new opportunities. If you have openings or internships, please consider posting the job with PRSA Houston. 
PRSA Houston also has a free resume service in which members may post their resumes on the website. Employers may go to the same link and search the resumes posted. This is a completely free service that has been offered by PRSA Houston for more than a year. You may also sign up for a free career newsletter that tells of recent postings. Just go to your profile on (requires log-in) to add this option.

Welcome to Our New Members
(Mar. 16-April 25, 2010)


Lisa Whitlock, Port of Houston Authority

Esther Seinfeld,

Wendy Gray, BJ Services (reinstated)

Vicki Holz, Cornerstone Mortgage Company

Jason Saenz, Cornerstone Mortgage Company

Jay Lucas, Houston Astros (reinstated)

Kim Paisley, APR, (reinstated)

Kimberly Trifilio, Cornerstone Mortgage Company

David Casey, The Ammerman Experience (reinstated)

Jennie Craig, Stewart Title

Tyene Houston, Insight Consulting Group

Osama Khalifa

Jill Vitols, KBR

Louis Smyth, Universal Weather & Aviation (reinstated)

Adam Collett, Texas Military Forces

Janet DeLeon, AVANCE-Houston, Inc.

Stefanie Taylor, AGC Houston

Louis John Smyth, III, Universal Weather & Aviation (reinstated)

Thank You to Our Renewing Members
(March 16-April 25, 2010)


Alicia Alaniz, Neighborhood Centers Inc.

William Keefe Borden, WKB Communications

Helen Bow, APR, Wells Fargo

Ted Bowen IV, George R. Brown Convention Center

Guy Cantwell, Transocean Sedco Forex

Karen Clarke, University of Houston

Bettie DeBruhl, APR, Stevens/Fogarty Klein Monroe Public Relations

Linda Freede, LJF Associates

Laura Frnka, APR, LifeGift (PRSA Houston Board member and Alliances Chair)

Kelly George, APR, Halliburton (PRSA Houston Assembly Delegate & Accreditation Chair)

Hal Gordon, Speechwriter

Felicia Griffin, Port of Houston Authority

Cynthia Grove, The Salvation Army

Maggie Hawkins, Shell Trading in North America

Ann Herlocher, YMCA of Greater Houston

Gena Hyde

Donnamarie Jendritza, Litton Loan Servicing

Richard C. Johnson, ConocoPhillips

Kay Kendall, APR (PRSA Houston 1996 President)mystery writer

Kimberly Lacayo, Anadarko

Jennifer Lemanski, PKF Texas

Brad Leone, Pennebaker Fifth Ring

Stephanie Manning

Megan Mastal, Insights Strategic Public Relations

Blair Matocha, Litton Loan Servicing

Emily Oberton, APR, Shell Oil Company

Patricia Pollicoff, City of Sugar Land

Erin Powers, Powers MediaWorks LLC

Sally Ramsay, Pierpont Communications (2006 PRSA Houston President)

Melanie Samuelson, McDermott Will & Emergy

Regina Slaydon, ConocoPhillips

Emmanuel Smart, Smart Expressions

Mark Stouse, BMC Software

Aaron Woods, APR, LyondellBasell

Mike Wysatta, Ryder Scott (PRSA Houston Board member)

EPRo is the electronic newsletter of the Houston chapter of the Public Relations Society of America (PRSA Houston). The deadline for submitting items for the May ePro is Tuesday, May 18. Send to

Please be sure the e-mail address you provide is capable of receiving emails from PRSA Houston. Add to your "address book" or "safe senders list."  Coordinate with your IT department to allow e-mail from

Erin Schwartz
(713) 563-4920
Author: Erin Schwartz
Phone: (713) 563-4920
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