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PRSA Houston ePRo December 2010

Welcome to the December 2010 edition of ePRo , the electronic newsletter of the Public Relations Society of America Houston Chapter (PRSA Houston).

Dive in and let us know your thoughts!

Erin Schwartz
(713) 563-4920
Author: Erin Schwartz
Phone: (713) 563-4920
Category: newsletter | Sub Category: newsletter
Jan. 5: METRO CEO on Customer Service, Community, Future of Light Rail
Register by Dec. 31 for the lowest price on this event!

Join PRSA Houston Jan. 5, 2011 at its monthly luncheon to hear
METRO’s president and CEO George Greanias discuss its public outreach and community relations strategies used to advance METRO's initiatives.


Greanias has led METRO since May 2010. He oversees 3,500 employees and a $1.3 billion annual budget. In his short time at the helm, Greanias has established an ambitious agenda that includes completing the build-out of Houston's light rail, improving customer service and making METRO more transparent to the public it serves.


Greanias is a renaissance man with an intriguing and diverse background. He has worked as a corporate and government regulation attorney, served as a Houston City Council member and Controller, and as a non-profit consultant and assistant professor. He is also an accomplished writer and playwright.


More about Greanias.
Sponsorship opportunities are available for this event.


Register for this event.



Date:           Jan. 5, 2011

Time:           11:30 a.m. - 1:30 p.m.     

Location:      Briar Club
Contact:      Paula Ruth, APR, 281-870-1717.

Luncheon Sponsorships Offer Good Marketing Value 


Are you a company looking for exposure to more than 2,000 communications professionals? PRSA Houston has monthly luncheon sponsorship opportunities available for the January luncheon and every event in 2011.


Thanks to our Let it Glow Holiday Party sponsors:
Luncheon sponsors get the following benefits for $500:  


  • mention in promotional e-mail sent to database of 2000-plus subscribers
  • mention and text link in ePRo, the PRSA Houston newsletter sent to 2000-plus subscribers
  • text/Logo link on PRSA Houston Web site for one month
  • ability to distribute materials to all luncheon attendees
  • table in room to talk with luncheon attendees before and after the event
  • speaking opportunity at the luncheon (no more than 3 minutes)
  • one free lunch registration at the President's table; others available at $30 member rate
  • One time use of an electronically provided member list of physical addresses for all 440 PRSA Houston members.

Multi-event sponsorship agreements are also available.


Contact:       Paula Ruth, APR, 281-870-1717.

‘Tis the Season to Give to the PR Foundation of Houston


As the recession collides with tuition hikes, college students are stretching their budgets more than ever to pay for school. With the costs of attending a four-year educational institution on the rise, students need additional avenues to finance their education.


We are asking you to make a donation to the Public Relations Foundation of Houston (PRFH), the philanthropic arm of the Houston Chapter of PRSA.


Please consider contributing $25, $50, $100 or more this season as it directly helps deserving students studying communication disciplines right here in our own community. Every amount helps! And for every $25 you contribute, your name will be entered into our drawing to win $25 gift certificates to area restaurants, the theatre and more.


Giving to the PRFH is fast and easy. Visit the PRSA Foundation site, which links to the Greater Houston Community Foundation who manages our fund. On the page’s Program Designation line, select Public Relations Foundation and indicate your contribution level. Donations are tax deductible. 


Contributions made by check should be made payable to the Greater Houston Community Foundation with the ‘PRFH fund’ noted in the “for/note” section. Mail to:


          Public Relations Foundation of Houston

          c/o Greater Houston Community Foundation

          4550 Post Oak Place, Suite 100

          Houston, Texas 77027


The PRFH awarded its 2010/2011 scholarship to Ally Hugg, a University of Texas graduate student pursuing further studies in Public Relations and Advertising. Meet Ally via the PRSA Foundation site.


Thank you in advance for your support!


About the Public Relations Foundation of Houston

The PRFH was formed to support the growth and development of the public relations profession by awarding scholarships to college students at regional universities. Our $3,000 annual scholarship is the largest of its kind offered by any PRSA chapter in the country, a feat made possible by everyone’s collective support.


The 2011/2012 scholarship application is posted on the PRSA Foundation site. So if you know of a PR student who qualifies, please pass this news along.


Contributions through Greater Houston Community Foundation, a 501 (c) (3) organization, and designated to the PRFH fund are tax deductible. Please consult your tax professional for advice.

PRSA Houston Announces 2011 Leaders


Please join PRSA Houston in congratulating these individuals for committing their time, knowledge and experience toward making our chapter an enriching, worthwhile experience for its members.


If you or someone you know is interested in volunteering and participating in a PRSA Houston committee, contact Michelle McCormick or Paula Ruth, APR, 281-870-1717.


2011 PRSA Houston Board of Directors

Michelle McCormick, Communications Mgr., Bracewell & Giuliani LLP

Ed Davis, Director, Media & PR, United Way of Greater Houston

Immediate Past President
Stephanie Dedeaux, APR     

Vice President
Lisa Dimond Vasquez, Principal, DoubleDimond Public Relations

Meagan Stangle, Account Executive, Hopkins & Associates

Don Young, APR, VP, Communications, International Facility Management Association


Tricia Bentley, Public Outreach Mgr, Harris Co. Flood Control District

Jennifer Evans, Principal, Jennifer L. Evans PR & Marketing

Leslie Friedman, Director of PR, The Houstonian Hotel, Club & Spa

Eric Herrera, Project Manager, Frog Dog Communications

Dr. Barbara Langham, APR, CEO, Renaissance House International/ BD Langham PR

Suzanne Lammers

Trazanna Moreno, APR, Associate Superintendent, Klein I.S.D.

Mike Wysatta, Business Development Manager, Ryder Scott

2011 National Assembly Delegates

Chris Bozman, APR, Communications Mgr., Shell Deer Park, Shell Oil Co.

Julie Fix, APR, Fellow, Past PRSA President, Principal, Fix & Associates, Inc.

Kelly George, APR, Senior Community Relations Rep, Halliburton

Judi Martin, APR, President/ Principal, JM Group

Aaron Woods, APR, Regional Public Affairs Manager, DuPont


2011 Committee Chairs

Kelly George, APR, Senior Community Relations Rep, Halliburton


Suzanne Lammers

Don Young, APR, VP, Comms., International Facility Management Assoc.

Jill Sinden

Erin Schwartz, Program Coordinator, UT MD Anderson Cancer Center

Trazanna Moreno, APR, Assoc. Superintendent, Klein I.S.D.

Kristen Boucher

Julie Fix, APR, Fellow PRSA, President/ Principal, Fix & Associates, Inc. PR


Tricia Bentley, Public Outreach Mgr., Harris Co. Flood Control District
Jill Sinden
Meagan Stangle, Account Executive, Hopkins & Assoc.

Suzanne Lammers, President



Melanie Kania, Communications Coord., Weatherford International
Michelle Stephenson, President, VMS Communications

Nina Rand, Unleaded Communications

Eric Herrera, Project Mgr., Frog Dog Comms.
Gretchen Weis, Principal, Weis Communications

David Casey, Marketing Communications Mgr., The Ammerman Experience


Ed Davis, Director, Media & PR, United Way of Greater Houston



Leslie Friedman, Director of PR, The Houstonian Hotel, Club & Spa

Lori Martin, Account Director, Vollmer PR


Ed Davis, Director, Media & PR, United Way of Greater Houston

Relations & PRSSA               
Chapter Administrator    
Paula Ruth, APR, Principal, Paula Ruth & Company Public Relations

Member News

Stephanie Dedeaux, APR is now communications lead, Hess Corporation.

Martha Denise (Marti) Powers is now communications manager, U.S. Manufacturing, Supply and Distribution, Shell Oil Company.


Angela Young is now senior manager, SBS Communications, Sysco.



Welcome to Our New Members 

(Oct. 26-Dec. 22, 2010)


Anne Hedrich, Apache Corp.

H. Ramona Crayton

Samhita Shah, Paradigm

Alma Zamora

Tom Lide, Spectra Energy

Karyn Grace, Total (reinstated)

Romelia Hinojosa, ConocoPhillips (reinstated)

Mariel Lowe, FKM Public Relations (transfer from New York)

Linda Buchman, Spring Branch Independent School District

Lisa Alexander, DISA Inc.

Jacquelyn Taylor

Zelma Branch, Halliburton (reinstated)

Malissa Hamblett Scott(reinstated)

Isidro Reyna, U.S. Army Corps of Engineers, Galveston District

Teresa Wong, Halliburton

Christopher (Chris) Levy, Control Risks

Kimberly Windon, Shell (reinstated)

Chris Stockton, Williams Companies (reinstated)

Leah Boyd

Katie Floyd

Winna MacLaren, St. Pius X High School

Lesa Spivey, L.M.S. Enterprises, Int’l

Patrick Cassidy, Apache Corp. (reinstated)


Thank You to Our Renewing Members

(October 26-December 22)


Caleen Burton Allen, Houston Independent School District

Paul Babb, APR, Babb/Houston

Chris Bozman, APR, Shell Oil Company and PRSA Houston Assembly Delegate

Michael Breslin, APR, Hill and Knowlton

Deborah Ward Buks, APR, Ward Creative Communications

Stephen C. Campbell, Newfield Exploration

Sara Cronin, APR, TPC Group

Margot Dimond, APR, Double Dimond Public Relations Former PRSA Houston President

Mickey Driver, Chevron

Andrew Edmonson, Houston Ballet

Sally Evans, APR, Sally Evans Public Relations

Laurie Fickman, GenOn Energy

Andrea Cohen Fineman, Interfaith Ministries

Susan Love Fitts, Susan Love Fitts Communications

Patricia Frank, APR, CenterPoint Energy

Beverly Freeman, APR, Freeman Communications

Catherine Burch Graham, APR, CBG Communications

Regina Greenslate, APR, SUG

Andrea Glover, Spectra Energy

Lynn Hancock, APR, Booker Hancock Public Relations

Elise Hasbrook, APR, Academy Sports + Outdoors

Suzanne Haugen, Administaff

Christine Hollinden, Hollinden Professional Services Marketing

Judy Howell, Baylor College of Medicine

Barbara Johnson-Brescian, APR, City of Missouri City

Jocklynn Keville, Greenspoint District

Mauren Kunz, Vollmer Public Relations

Christina LaCanfora, ExxonMobil

Katie Laird, Schipul-The Web Marketing Company

Dr. Barbara Langham, APR, PRSA Houston 2010 Assembly Delegate and former PRSA Houston President

Robert Lazaro, APR

Jim Lowry, APR, ConocoPhillips, former chapter president and PRSA Houston board member

Kathy Major

Marlene McClinton, Houston Airport System

Sara McDaniel, McDaniel & Company

David McKinney, ABC, APR, Shell Oil Company

Jayme Meyer, ExxonMobil

Kelli Newman, APR, Newman & Newman, Inc.

Graham Painter, APR, Sterling Bank, Sterling Bancshares, Inc.

Eydie Pengelly, APR, Eydie Pengelly Marketing Communications and 2010 Public Relations Foundation of Houston President

Larry Pierce, Kinder Morgan

Mary Presswood, University of Houston-Clear Lake

Rick Rainey, EPCO, Inc.

Anne Ribble, APR, Creative Communications

Greg Rodriguez

Paula Ruth, MBA, APR, Paula Ruth & Company Public Relations & PRSA Houston Chapter Administrator

Scott Scheffler, APR, Shell

Susan Schmaeling, APR, Susan Schmaeling PR & Mktg

Destin Singleton, Shell Oil Company

Larry Springer, Enbridge Energy Company

Terry St. John, St. John & Associates

Lane Stephenson, APR, Texas A&M University

Stephen Stuyck, U.T. M.D. Anderson Cancer Center

John Sweney, Brookwoods Group

Lee Vela, Houston Independent School Districtc Relations

Helen Vollmer, APR, Vollmer Public Relations

Lisa Walsh, Administaff, 2007 President PRSA Houston

Sarah Watson, U.T. M.D. Anderson Cancer Center

Kimberly Windon, Shell Oil Company

Dennis Winkler, APR, Winkler Public Relations

Donald Young, APR, International Facilities Management Association & incoming PRSA Houston Treasurer

William Zander, BG North America LLC

PRopel Your Career at


Thursday, Jan. 27

Creating a Social Media Policy to Fit Your Organization: Develop Guidelines to Lessen the Risk


Creating a social media policy or guidelines for your organization can be a daunting task.  Many companies begin communicating in the social media landscape and then have to step back to build their policies.  So, where do you start?  Deirdre Breakenridge outlines what you need to know to develop a social media policy that fits your organization.


Tuesday, Feb. 8

Getting Ready for the APR Readiness Review: Increase Your Chances of Advancing


Distinguish yourself. Make 2011 the year you get your APR designation! Take your first step by learning how to prepare for your Readiness Review. Successful newly Accredited professionals and Readiness Review panelists offer insights and suggestions.


Participants earn 1.0 APR Accreditation Maintenance Credits for a teleseminar. For more APR Accreditation Maintenance Credits information, visit PRSA’s Accreditation page.



Great Marketing ROI for a Lousy Economy: An Integrated Approach for Senior-Level Practitioners


Capitalize on the down economy, despite limited budgets, with nimble strategies delivering powerful ROI. In this webinar, instructor David Warschawski will discuss the most cost-effective and dynamic tools on the market, from branding to social media, as well as how to orchestrate their application. Also, David will present case studies on integrated campaigns that succeeded in this business environment.

Business Directory Offers Great Exposure


What do Newman & Newman, Inc., The Mills Agency, The Writing Workshop and Bernstein & Associates have in common? They all recently posted or renewed a Business Directory listing at


These companies know that PRSA Houston site visitors are the ones they need to reach. Business Directory listings at help increase Google search engine rankings. 

A directory listing is just $100, which gives businesses exposure to site visitors for one year. PRSA Houston's site got 11,309 visits and 40,146 page views in the most recent month. Let your business start benefitting from this traffic today.


Contact:       Paula Ruth, APR, 281-870-1717.