Need an account?

PRSA Houston ePro February 2011

Welcome to the February 2011 edition of ePro, the electronic newsletter of the Houston chapter of the Public Relations Society of America (PRSA Houston). Dive in and let us know your thoughts!

March 2: Save Careers, Lives by Choosing the Right Words During a Crisis 

PRSA Houston welcomes Peabody Award-winning investigative journalist, Stephen Dean, KPRC Channel 2, as its March luncheon guest speaker.


Dean will be sharing insights from his newly-released book PR Misfires: Under the Gun. In his more than 25-year career, Dean has seen many surprising and startling crisis communication mistakes. From officials locking reporters inside the closet of a burning hospital to a prosecutor shocked by his off-the-record comments on the evening news, Dean turns real-life missteps into practical and crucial advice for those who may find themselves under the gun in the face of the news media during a crisis. 


Read Dean’s full bio.


Register for this event.



Date:           Wednesday, March 2, 2011

Time:           11:30 a.m. – 1:30 p.m.

Location:      Briar Club    


Contact:       Paula Ruth, APR, 281-870-1717. 

Sponsorships are available for this luncheon and all remaining luncheons in 2011.
Contact Paula Ruth, APR, 281-870-1717.



Tomorrow: Schmooze! Build Your Network at PRSA Houston-TPRA Event


Come kick off 2011 with PRSA Houston’s New Professionals group and our friends at the Texas Public Relations Association, Wednesday, Feb. 23, at 360 Sports Lounge.


Open to PRSA members and non-members, this partnership with TPRA will feature free appetizers and drink specials (until 7:00 p.m.). Bring plenty of business cards for the mini-speed networking session. Prepare to schmooze and make some great new connections!"


Happy Hour Beverages include $2 domestic draft beer, $3 import draft, domestic bottles, well drinks, house margaritas and wine and $4 Import beer and $5 for call liquors.


This event aims to forge connections between Houston and PR professionals from around the great state of Texas.


Date:           Wednesday, Feb. 23, 2011

Time:           5:30 p.m. - 9:00 p.m.

Location:        360 Sports Lounge


Contact:       David Casey

Feb. 25: Deadline to Submit Proposals for PRSA Houston Website Redesign
Proposals must be received by 5 p.m.

Is your company submitting a proposal for PRSA Houston's website redesign project? If so, all proposals must be submitted to no later than 5 p.m., Friday, Feb. 25, 2011.

The Request for Proposal (RFP) question and answer window is closed. All RFP questions received during this period and their corresponding answers are posted on the bottom of the Communications Committee page under "Documents."

The PRSA Houston Board of Directors will vote, select, and notify a vendor on April 6, 2011.


We are currently requesting proposals from vendors to transform into an updated, dynamic site that is both visually appealing and engaging to site visitors. All qualified vendors are invited to submit a proposal for consideration.



March 1: APR Study Group Begins


Is becoming Accredited in Public Relations one of your 2011 goals? No matter where you are in the process,  join the six-session Study Group beginning March 1.


This is the first in a series of events that will meet to review several topics:

Tuesday, March 1

Basic Concepts of PR; Publics and Public Opinion

Tuesday, March 8

Communications Theory and Diffusion

Tuesday, March 15

Research and Research Methods

Tuesday, March 22

Planning Process

Tuesday, March 29

Law and Ethics

Tuesday, April 5

Business Literacy


Registration for this event includes the entire series. Please register in advance as materials will be sent only to those registered.



Date:           Every Tuesday between March 1 and April 5

Time:           6 p.m. - 8 p.m.

Location:      The Ammerman Experience

4800 Sugar Grove Blvd. Suite 400, Stafford, 77477

(Free visitor parking available on the top level of the
          parking garage.)


Contact:       Kelly George, APR, at 281-575-4009.

Save the Date! - APR Bootcamp Coming to Houston Aug. 17 - 20

PRSA, in conjunction with PRSA Houston, will present an APR Boot Camp in the Houston area Aug. 17-20, 2011. This four-day intensive program allows qualified candidates to prepare and take part in the Readiness Review™. If advanced from the Readiness Review™, candidates may then take the computer-based Examination for Accreditation in Public Relations on August 20 at a local Prometric testing site.


The boot camp is designed to provide a setting that will meet the needs of busy professionals whose schedules don’t permit extensive preparation time. The first three days of the Boot Camp will take place at the United Way of Greater Houston.


Candidate pre-requisites include:

  • Must be a PRSA member and/or a member of a Universal Accreditation Board participating organization
  • Approved application and Examination fee of $385 must be received by PRSA National
  • Must register for the Boot Camp one month in advance (required to clear Prometric examination authorization)
  • Download and complete the Readiness Review Questionnaire one month in advance of the Boot Camp

Check the PRSA National calendar of events for registration details in May.


Registration Fees for members of UAB Participating Organizations:

Day 1 – Readiness Review Preparation                        $80

Day 2 & 3 - Computer-Based Examination Preparation   $270

Full three days                                                     $350


More information about the Accreditation process.


Contact:       Kelly George, APR


March 1: PRSA Houston Rep to Take Part in PR News

Register and receive a $300 discount!


Join PRSA Houston’s president-elect Ed Davis at PR News’ PR Measurement Conference, March 1, 2011, at the National Press Club in Washington, DC. Davis, director for Media & PR at United Way of Greater Houston, will participate in a panel discussion on “Media Measurement: From Mainstream to Social Media.”


This is a great opportunity to learn the must-know trends for 2011, how to establish measurement benchmarks and ensure your PR efforts are in line with the goals of the C-suite.


PR News is offering PRSA Houston members a discounted rate of $300 off its regular $895 rate to attend!


Don’t miss this one-day event packed with practical lessons in measurement - from measuring mainstream media to social media, linking PR efforts to business objectives, measuring employee communications, reputation management and how to make the most of your dashboard. Providing solid results of PR's role has never been more critical for communicators.


Don’t delay – register today! (Enter “SPEAKER” in the discount code box on the registration summary and payment page.)

Read the PR News Online article, PR Measurement in 2011: Show the Science, But Trust Your Instincts, featuring Davis. 


opel Your Career at


Friday, February 25

Your Employee Engagement Survey Is Launched. Now What?


FREE Teleseminar!


Join the PRSA Employee Communications Section for this virtual idea swap on the opportunities and challenges that arise after your employee engagement survey has launched. This call will cover:

·         How can communicators add value to the survey analysis and action planning?

·         How can we partner with HR to create a sense of ownership for survey results and action plans among managers?

·         How can we use the results to drive real change in our organizations?


Send additional discussion questions and experiences to PRSA staff in advance.

Wednesday, March 16
Making History with Strategic Communications: Lisa Murkowski’s Re-Election to the U.S. Senate


When Senator Lisa Murkowski (R-Alaska) lost the Republican primary election in August 2010, many pundits counted her out of the race. Only once before in U.S. history had a write-in candidate won election to the U.S. Senate. What followed her primary election loss is a fascinating case study about the role strategic communications can play on the national political stage.


Webinar attendees will get the inside story directly from Kristin Pugh Bundy, the Senator’s campaign communications director,  and Mary Deming Barber, APR, Fellow PRSA, senior campaign communications volunteer, who will share strategy and lessons learned from this historic campaign.


Participants earn 1.0 APR Accreditation Maintenance Credits for a webinar. More APR Accreditation Maintenance Credit information


Member News

Rachelle Khalaf is now Sr. Media Relations Specialist at Kelsey-Seybold Clinic.

Jill Sinden is at the Center for Irish Studies at the University of St. Thomas.

RoShelle Gaskins is now account executive with Love Advertising.

Mauren Kunz is Marketing Communications Advisor with Chevron Phillips Chemical Company.

Argentina James opened Hill Day Public Relations.



Welcome to Our New Members 

(Date Jan. 25, 2011 – Feb. 21, 2011)


Kim Jordan, Hill and Knowlton

Tara Mullee Agard, Halliburton

Erin Dillard, Hill and Knowlton

Dionne Moore, Gilbreath Communications

Rick Hagar, Total (reinstated)

Willard Hubbard, Chevron (reinstated)

Sarah Schimmer, AAA Texas (reinstated)

Mary Jo Caliandro, Schlumberger (reinstated)

Laura Sussman, UT M.D. Anderson Cancer Center

Thank You to Our Renewing Members
(Dec. 23, 2010-Feb. 21, 2011)

Dean Acosta, The Boeing Company

Paul Babb, APR, Babb Houston Public Relations

John Barnett, APR, Southern Union Co.

James Bartlett, ConocoPhillips

Ann Brimberry, APR

Lindsey Brown, Greater Houston Convention and Visitors Bureau

Roxanne Butler, Houston Airport System

Jennie Craig, Stewart itle

Ania M. Czarnecka

Alan Dodd, APR, Aramco Services

Julie Fix, APR, Fellow PRSA, PRSA Houston Board member, University of Houston

Melissa Foteh, Safety Vision

Jennifer Friedmann, APR, The Point Group

Kelly George, APR, PRSA Houston Assembly Delegate, Halliburton

Louise Henry, APR

Eric Herrera, PRSA Houston Board member, FrogDog Communications

Barbara Hyman, APR, Hopkins & Associates, Inc.

Saki Indakwa, Houston Works

Rachelle Khalaf, Kelsey-Seybold Clinic

Michael King, FMC Technologies, Inc.

Suzanne Lammers, Public Relations Foundation of Houston

Christine McGee, APR, Weatherford International, Ltd.

Kristina Michel, National Pharmacy Technician Association

Cynthia Miller, Hill & Knowlton

Nancy Mills, APR, The Mills Agency

Zeljka Momirovic, City of Houston Airport System

Claudia Morlan, Elmore Public Relations

Tere Perry, Hilton Americas

Russ Roberts, ExxonMobil Corp.

Korie Robertson, Noble Energy, Inc.

Robert Ross, Jr., The Ensemble Theatre

David Roznowski, APR, LyondellBasell

Erin Schwartz, PRSA Houston Communications Chair, UT M.D. Anderson Cancer Center

Shari Stafford, CMP, Southern Union Company

Meagan Stangle, PRSA Houston Board member, Hopkins & Associates

Thomas Stewart, APR, Fellow PRSA, PRSA Houston past president, TKS Public Relations

Kris Taylor, APR, PRSA Houston past president

Pamella R. Thorne, The Thorne Group

Priscilla Thorne Tinsley, PRSA Houston past president, PTT Group

Pamela Tragesser

Gus Vaeza, III, Marion, Montgomery, Inc.

Ashley Wehrly, Wehrly Entrprises

Aaron Woods, APR, PRSA Houston Assembly Delegate, DuPont

Brook E. Wootton, Noble Drilling Services, Inc.

EPRo is the electronic newsletter of the Houston chapter of the Public Relations Society of America (PRSA Houston). Deadline for submitting items for the March newsletter is Thursday, March 24, 2011. Send to
Be sure that the email address you provide is capable of receiving emails from PRSA Houston. Add to your "address book" or "safe senders list." Coordinate with your IT department to allow email from
Erin Schwartz
(713) 563-4920
Author: Erin Schwartz
Phone: (713) 563-4920
Category: newsletter | Sub Category: newsletter