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PRSA Houston ePRo January 2011

Welcome to the January 2011 edition of ePRo , the electronic newsletter of the Houston chapter of the Public Relations Society of America (PRSA Houston).

Dive in and let us know your thoughts!

Feb. 2: "The Changing Face of News" with Houston Business Journal's New Editor Candace Beeke

Join PRSA Houston at its February luncheon to hear B. Candace Beeke, new editor of the Houston Business Journal, talk about the evolution or revolution of news and what it means for HBJ and the news industry. She will discuss what techniques business news organizations use to ‘push out’ the news to reach audiences. 


Named editor in November 2010, Beeke was formerly editor of the weekly Business Review West Michigan since May 2008. She is the first female editor of the Houston Business Journal, and one of only a handful of women editors of the more than 40 business journals across the country. 




Date:           Wednesday, Feb. 2, 2011

Time:           11:30 a.m. - 1:00 p.m.

Location:      Briar Club


Contact:     Paula Ruth, APR, 281-870-1717.


Thank you to our February luncheon sponsors

Other sponsorships are available for this event and every event
in 2011. 
Contact Paula Ruth, APR for more information.
Jan. 29: 25th Law & the Media Seminar

Terrorism & the Law: Suspect Policy


Join Houston-area attorneys, journalists and stu­dents at the 25th annual Law & the Media Seminar, Jan. 29, 2011 from 9:00 a.m. to 12:30 p.m. at the South Texas College of Law.


This year’s seminar - Terrorism and the Law: Suspect Policy – will take you behind the scenes of the biggest counter-terrorism cases of our day. Program highlights:
  • Meet NPR’s Dina Temple-Raston
  • Teleconference with Maher Arar, a computer engineer who came to public attention after he was rendered to Syria by American authorities.
  • Interact with a panel discussion, including Michael Battle, former United States Attorney for the Western District of New York and former direc­tor of the Executive Office for United States Attorneys; Profes­sor Geoffrey Corn, South Texas College of Law, who is an expert in military law, national security and public international law; and Jack B. Zimmermann, criminal defense attorney, who has repre­sented US service members charged with crimes against sus­pected Iraqi terrorists.

Download the registration form.


Date:         Saturday, Jan. 29, 2011

Time:           9:00 a.m. - 12:30 p.m.

Location:    South Texas College of Law

 Contacts:     Brooke Eshleman, 713-759-1133.

Accreditation Study Group Begins March 1


Is becoming Accredited in Public Relations one of your goals for 2011? No matter where you are in the process, you are invited to join the six-session Study Group that begins March 1.


This is the first in a series of events that will meet to review several topics:


·         Tuesday, March 1     Basic Concepts of PR; Publics and 
                             Public Opinion

·         Tuesday, March 8     Communications Theory and Diffusion

·         Tuesday, March 15    Research and Research Methods

·         Tuesday, March 22    Planning Process

·         Tuesday, March 29    Law and Ethics

·         Tuesday, April 5        Business Literacy


All sessions will be held at The Ammerman Experience (4800 Sugar Grove Blvd. Suite 400, Stafford, Texas 77477) from 6 to 8 p.m. Free visitor parking is available on the top level of the parking garage. 


Click here to register.


Registration for this event includes the entire series. Please register in advance as materials will be sent only to those registered.


Contact:       Kelly George, APR, at 281-575-4009.

Save the Date! - APR Bootcamp coming to Houston Aug. 17 - 20

PRSA, in conjunction with PRSA Houston, will present an APR Boot Camp in the Houston area Aug. 17-20, 2011. This four-day intensive program allows qualified candidates to prepare and take part in the Readiness Review™. If advanced from the Readiness Review™, candidates may then take the computer-based Examination for Accreditation in Public Relations on August 20 at a local Prometric testing site.


The boot camp is designed to provide a setting that will meet the needs of busy professionals whose schedules don’t permit extensive preparation time. The first three days of the Boot Camp will take place at the United Way of Greater Houston.


Candidate pre-requisites include:

  • Must be a PRSA member and/or a member of a Universal Accreditation Board participating organization
  • Approved application and Examination fee of $385 must be received by PRSA National
  • Must register for the Boot Camp one month in advance (required to clear Prometric examination authorization)
  • Download and complete the Readiness Review Questionnaire one month in advance of the Boot Camp

Check the PRSA National calendar of events for registration details in May.


Registration Fees for members of UAB Participating Organizations:

Day 1 – Readiness Review Preparation                        $80

Day 2 & 3 - Computer-Based Examination Preparation    $270

Full three days                                                      $350


More information about the Accreditation process.


Contact:       Kelly George, APR

March 1: PRSA Houston Rep to Take Part in PR News Conference

Register and receive a $300 discount!


Join PRSA Houston’s president-elect Ed Davis at PR News’ PR Measurement Conference, March 1, 2011, at the National Press Club in Washington, DC. Davis, director for Media & PR at United Way of Greater Houston, will participate in a panel discussion on “Media Measurement: From Mainstream to Social Media.”


This is a great opportunity to learn the must-know trends for 2011, how to establish measurement benchmarks and ensure your PR efforts are in line with the goals of the C-suite.


PR News is offering PRSA Houston members a discounted rate of $300 off its regular $895 rate to attend!


Don’t miss this one-day event packed with practical lessons in measurement - from measuring mainstream media to social media, linking PR efforts to business objectives, measuring employee communications, reputation management and how to make the most of your dashboard. Providing solid results of PR's role has never been more critical for communicators.


Don’t delay – register today! (Enter “SPEAKER” in the discount code box on the registration summary and payment page.)

Read the PR News Online article,
 PR Measurement in 2011: Show the Science, But Trust Your Instincts, featuring Davis.
'Looking for a New Job in the New Year? New Postings on the PRSA Houston Job Bank This Week

Corporate Communications Project Manager - new

Company: CenterPoint Energy

Summary: Support the goals and objectives of Corporate Communications by leading, directing and serving on a variety of assigned... [More Info]


Social Media Coordinator - new

Company: Kaplan Public Relations

Kaplan Public Relations is seeking a Social Media Coordinator responsible for managing the agency's clients in current and future social... [More Info]


Public Affairs Consultant - new

Company: Aramco Services Company

This position serves as an in-house expert for the public affairs program and supports the Director of Public Affairs in developing and... [More Info]


Contact:       Paula Ruth, APR, 281-870-1717.

opel Your Career at

Thursday, Jan. 27

Creating a Social Media Policy to Fit Your Organization: Develop Guidelines to Lessen the Risk


Creating a social media policy or guidelines for your organization can be a daunting task.  Many companies begin communicating in the social media landscape and then have to step back to build their policies.  So, where do you start?  Deirdre Breakenridge outlines what you need to know to develop a social media policy that fits your organization.


Tuesday, Feb. 8

Getting Ready for the APR Readiness Review: Increase Your Chances of Advancing


Distinguish yourself. Make 2011 the year you get your APR designation! Take your first step by learning how to prepare for your Readiness Review. Successful newly Accredited professionals and Readiness Review panelists offer insights and suggestions.


Participants earn 1.0 APR Accreditation Maintenance Credits for a teleseminar. For more APR Accreditation Maintenance Credits information, visit PRSA’s Accreditation page.



Great Marketing ROI for a Lousy Economy: An Integrated Approach for Senior-Level Practitioners


Capitalize on the down economy, despite limited budgets, with nimble strategies delivering powerful ROI. In this webinar, instructor David Warschawski will discuss the most cost-effective and dynamic tools on the market, from branding to social media, as well as how to orchestrate their application. Also, David will present case studies on integrated campaigns that succeeded in this business environment.

More learning opportunities.

Member News

Gretchen Krueger is now working for Aquent, under contract as a communications advisor to ExxonMobil Pipeline Company.



Welcome to Our New Members 

(Dec. 23, 2010-Jan. 24, 2011)


Arlene Nowak, Sullivan Group

Wendy Olson, Spectra Energy

LaTasha Price

Todd Winkel

Ann Brimberry, APR (reinstated)

Robert Cahill (reinstated)

Melissa Foteh (reinstated)

Teresa Wong, Halliburton (reinstated)

EPRo is the electronic newsletter of the Houston chapter of the Public Relations Society of America (PRSA Houston). The deadline for submitting items for the February newsletter is Feb. 17. Send to

Be sure that the email address you provide is capable of receiving emails from PRSA Houston. Add to your "address book" or "safe senders list." Coordinate with your IT department to allow email from

Erin Schwartz
(713) 563-4920
Author: Erin Schwartz
Phone: (713) 563-4920
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