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PRSA Houston ePRo May 25

Welcome to the month edition of ePRo , the electronic newsletter of the Houston chapter of the Public Relations Society of America (PRSA Houston). Dive in and let us know your thoughts!

Don't Miss the Excalibur Gala June 17
Join in on the honor, the networking and the fun! Reserve your seat now for this year's Excalibur Awards Gala, emceed by KUHF station manager and chief operating officer Debra Fraser June 17 at the Junior League of Houston.


A cocktail reception and silent auction benefiting the Public Relations Foundation of Houston student scholarship will begin at 6 p.m. Dinner will be served at 7 p.m., followed by the awards presentations. 


Legacy Award Winner Announced


We are pleased to announce the PRSA Houston Legacy Award will be presented to Kris Taylor, APR. A former PRSA Houston president, Taylor has been a communications force in Texas education for more than 30 years. Recently retired from Katy I.S.D., Taylor is known as a phenomenal strategist with the ability to engage local communities in building stronger support for Texas public schools. Please join us at the Excalibur Awards, as we honor her outstanding achievements.
iTunes Drawing Winner Announced
Congratulations to Jennifer Pallanich who won a $50 iTunes gift card for nominating someone for the
PRSA Houston for Media Relations Professional of the Year.



Before May 31:       $75 members / $90 non-members


Between June 1
& June 14:             $90 members / $105 non-members


After June 14:        $115 members and $125 non-members


Purchase individual tickets



Reserve a table for your company or friends! Table pricing

Contact:       Christina LaCanfora or Ed Davis

Send table and sponsorship package guest lists to
Paula Ruth, APR by June 11. 
Please note if you will need a vegetarian meal when registering.

Full event details:   Excalibur Awards site

PRSA Houston thanks all of our supporters
for making the Excalibur Awards possible


Presenting Sponsor


In-Kind Sponsors



PRSA Houston thanks the following organizations for purchasing tables

Knights of the Roundtable





The Vanguard

Donate to PR Foundation Auction

The Public Relations Foundation of Houston (PRFH) will host its annual silent auction June 17 as part of the 2010 Excalibur Awards for Excellence. PRFH challenges you to
support the future of our profession by donating items to the auction or purchasing an item at the event. 

Some of the donations that will be available at the auction include:
          ·         St. Arnolds Brewing Company gift basket
·         Overnight get-a-way for two at the Houstonian Hotel
          ·         Chi hair care products from Farouk USA
·         Bowling party at Lucky Strike Lanes & Lounge
·         Family membership to the YMCA of Greater Houston
·         Houston Rockets jerseys from Gulf States Toyota
·         Ensemble Theater tickets
·         Performance tickets from the Houston Ballet
·         Membership to the Museum of the Fine Arts 

Supporting PRFH is a win-win for everyone involved. The Foundation awards a $3,000 scholarship to support a local, deserving student studying PR or communications each year. The Excalibur Awards auction is PRFH’s largest fundraising event.  
Contact: Tricia Bentley or Ania Czarnecka

Ally Hugg PR Foundation $3,000 Scholarship Winner
This year’s PRFH scholarship recipient is University of Texas Public Relations and Advertising master’s degree candidate, Ally Hugg.
Hugg graduated from Bellaire High School and is a senior at St. Edward’s University in Austin, where she maintains a 3.84 grade point average and serves as the campus’ Public Relations Student Society of America president. She will begin her studies at UT in the fall.
The board thanks all of the students who applied for this year's scholarship. All eligible students are encouraged to mark their calendars for early October, when the 2011-2012 scholarship application will be posted on the PRFH page of the PRSA Houston site.

July Seminar, Luncheon: You Can’t NOT Communicate and Other 'Must-Dos' of High-Performing Communications Departments


What differentiates the top leaders?  What’s the best defense in managing change and difficult situations, or driving change?


This July, David Grossman, ABC, APR, Fellow PRSA, will lead a morning workshop in addition to the monthly luncheon and explain how the most effective leaders and successful organizations use leadership communications to drive their business. PRSA Houston members and guests can register online for the morning seminar, luncheon, or both.


Grossman is the founder of The Grossman Group, a Chicago-based communications consultancy that specializes in organizational consulting, strategic leadership development and internal communications. He is also the author of You Can’t NOT Communicate: Proven Solutions That Power the Fortune 100.


Contact: Paula Ruth, APR, 281-870-1717

May Luncheon Photos, Special Interview with Chronicle’s Jeff Cohen

Photos from the May 5 luncheon are posted here.  For a brief interview by PRSA Houston Board member Ed Davis with Jeff Cohen, editor of the Houston Chronicle, click here.


PRSA Houston president Stephanie Dedeaux, APR, with Houston Chronicle editor Jeff Cohen (left), Melissa Aguilar, assistant managing editor-Features and Willie Fitzgerald, at the May 5 luncheon. 

May Media Mixer Photos Posted
Two of Houston’s tech-savvy broadcasters served as panelists at the May Media Mixer - Carrie Feibel, KUHF's health, science and technology reporter, and Doug Delony, senior web producer and resident "My Tech Guy" at Fox 26 news. Check out a few posted pictures.


Doug Delony, senior Web producer at Fox 26, answers an attendee’s question at the May Media Mixer. Delony is also the "My Tech Guy," providing technical stories daily at 7 a.m.

June 3: Want to Become an APR? Join a Study Group
Want to become accredited? Join the six-session APR Study Group beginning June 3. These sessions will cover everything to prepare you for the exam. Session dates and subjects include:

Thursday, June 3      Basic Concepts of PR; Publics/ Public Opinion 
Wednesday, June 9   Communications Theory and Diffusion
Wednesday, June 16 Research and Research Methods
Thursday, June 24    Planning Process
Thursday, July 8       Law and Ethics
Thursday, July 15     Business Literacy
Please register by June 3. Registration for this event includes the entire series. Study Group materials will be sent only to those registered.
Time:           6 p.m. – 8 p.m.
Location:      University of St. Thomas Basilian Room, Welder Hall, 1st Floor
Parking:       Street parking minimal; Moran Center parking garage available near W. Alabama/ Graustark
Contact:       Kelly George, APR, 281-575-4009

June 9: Help Plan PR Day 2010
Interested in networking and showcasing your communications talents to others in our community? You can still help make this year’s PR Day a hit.
Join the PR Day 2010 Planning Committee Wednesday, June 3, 9 a.m. – 11 a.m. at the United Way located at 50 Waugh Dr. Contributions include programming, logistics, communications and more.
PRSA Houstons PR Day 2010 a one-day workshop and expo event – is scheduled for Nov. 30 at the Hyatt Regency Downtown. This year’s theme is PRSA: Promoting Relationships and Surviving Adversity.
Contact: Lady Oliver or Paula Ruth, APR, 281-870-1717, for more information.

PRSA Member Discount for Strategic Marketing, Communications Event
PRSA Members - join AMA Energy and Marketing Strategy SIGs Friday, June 4 for a timely, interactive workshop and discussion about developing more strategic, analytical programs that reach critical audiences in and out of the energy sector. During this three-hour jam-packed session, you will learn how a strategic and research-based approach can deliver more revenue, more brand value, better employees and more shareholder value. 
PRSA Members get AMA Member rate for this event! 
Come prepared to be inspired, energized and armed with the tools to transform your marketing efforts and industry perceptions.

Topics covered include:

  • How to create a sound business development strategy from market intelligence
  • How to evaluate market research and extract maximum insight out of the data
  • Simple fixes to get more return on your PR efforts
  • How to leverage your marketing efforts to resonate with more than just customers (students, general public, analysts, media)
Panelists will include:

·         David Bat, president, Welling and Company

·         Travis Harper, account manager, PR Newswire

·         Marina Kaplan, director, Strategy and Business Development, ConocoPhillips

·         Michele Wood, brand marketing manager, Statoil 



Date:           Friday, June 4, 2010

Time:           7:30 a.m. -10:30 a.m.

Location:      BMC Software - Citywest Building 2 Auditorium
2101 Citywest Boulevard, 77042
Visitor parking only at BMC campus

Contact:         Rebecca Castillo


Register online by Thursday, June 3, 2010, 12 p.m.


Advance Registration

$35 AMA Members
$55 Non-Members
$20 Students (ID required)

At-the-door pricing
$45 AMA Members
$65 Non-Members
$20 Students (ID required)

Member News


Congratulations to Robert Lazaro, APR, on his new position as public relations director of Excalibur Almaz, a commercial spaceflight company.


Congratulations to PRSA Houston member, Tony Wyllie, Houston Texans, who is heading to Washington, DC to be senior vice president for the Washington Redskins. Wyllie was one of the “sages” at the April luncheon.


Congratulations to PRSA Houston member, Kevin Cooper, who will be overseeing the Texans Media Relations Department. 


Congratulations to the following members who earned their APR (accreditation) recently:

Rob Lazaro, APR, Excalibur Almaz

Amy Self, APR, Belmont Village Senior Living

Christine Hopkins, APR, Mitchell Historic Properties

Trazanna Moreno, APR, Klein Independent School District

Suzanne Ogle, APR, Valerus Compression

Stacey Cox, APR, CenterPoint Energy

Louis J. Smyth, III, APR, Universal Weather & Aviation


Upcoming Events

June 3: First of six APR accreditation study group sessions begin. Details


June 9: PR Day Planning Meeting, 9 a.m. – 11 a.m., United Way, 50 Waugh Dr.


June 15: TPRA webinar: "Evolution of Public Relations into Public Engagement," Teresa Henderson, executive vice president/ general manager, Edelman. Details

June 17: 2010 Excalibur Awards for Excellence, Junior League of Houston. Details


June 22: TPRA webinar: "A Dozen Ways to Win With Your Writing,"  Dr. Doug Newsom, APR, Fellow PRSA and professor emeritus at TCU in Fort Worth and Jim Haynes, APR, Fellow PRSA, and director, QuickSilver Interactive Group. Details


July 7: Monthly Luncheon & Seminar - David Grossman, ABC, APR, Briar Club


July 13: TPRA webinar: “The Professional Value of Accreditation,” Julie Fix, APR, University of Houston’s Jack J. Valenti School of Communication. Details


Aug. 4: Monthly Luncheon, TBD


Sept. 8: Monthly Luncheon - Evan Smith, CEO/ editor-in-chief, Texas Tribune (former editor of Texas Monthly)


Oct. 6: Monthly Luncheon - Bob Hale, president and CEO, Houston Association of Realtors


Nov. 3: Foundation Luncheon - Renu Khator, President of University of Houston


Nov. 30: PR Day, Hyatt Regency Downtown, followed by Holiday Party

Looking for Good Marketing Value? Sponsor a Luncheon
Are you a company looking for exposure to more than 2,000 communications professionals? PRSA Houston has monthly luncheon sponsorship opportunities available for all of 2010.

Thank you to CLEAR for sponsoring the May luncheon, when we welcomed Houston Chronicle's Jeff Cohen, and the July luncheon/seminar featuring David Grossman. Because of CLEAR's commitment to PRSA Houston, we will be bringing Grossman, leadership communication expert and author of You Can’t Not Communicate: Proven Communication Solutions that Power the Fortune 100. Other sponsorships for the July luncheon are available.
Thanks, also, to MedTouch for sponsoring the August luncheon. Other sponsorships are available. Luncheon sponsors get the following benefits for $500:
  • mention in promotional e-mail sent to database of 2000-plus subscribers
  • mention and text link in ePRo, the PRSA Houston newsletter sent to 2000-plus subscribers
  • text/Logo link on PRSA Houston Web site for one month
  • ability to distribute materials to all luncheon attendees
  • table in room to talk with luncheon attendees before and after the event
  • speaking opportunity at the luncheon (no more than 3 minutes)
  • one free lunch registration at the President's table; others available at $30 member rate
  • One time use of an electronically provided member list of physical addresses for all 440 PRSA Houston members.

Luncheon sponsorships do not include PR Day, which has a separate sponsorship package available on the PR Day Page. Excalibur Awards packages are on the Excalibur page. If you would like to sponsor multiple events in one year, we can work out a package for you!

Contact:       Paula Ruth, APR, 281-870-1717

Get More for Your Membership – Submit a Business Directory Listing
Several firms have asked PRSA Houston how they can get more from their membership. Involvement in PRSA Houston is the best option, but a firm might also want to list itself on the Business Directory
Thank you Sharon Dotson, APR, Bayou City Public Relations, for renewing her firm’s Business Directory Listing. For the low price of $100 for a year, her company's name, contact information and the company’s specialties are noted on one of the top sites Googled for “public relations & Houston.” Posting your business in our online directory also helps PRSA Houston better field calls it receives asking for specific expertise.
Contact:       Paula Ruth, APR, 281-870-1717

Job Hunting? Post Your Resume, Search Listings in PRSA Houston’s Job Bank
Are you a job seeker? Are you a company looking for fresh talent? Look first to PRSA Houston’s Job Bank for new PR and communications opportunities.
It’s easy and free for members as well as a low-cost option for businesses. Post a position or apply for a job quickly.
PRSA Houston also has a free resume search feature in its site, where members can post their resumes for employers looking for talent. Employers may go to the same link and search the resumes posted. This is a completely free service that has been offered by PRSA Houston for more than a year. You may also sign up for a free career newsletter that tells of recent postings. Log-on to PRSA Houston’s site and add this option to your profile.

Welcome to Our New Members
(April 26 - May 22, 2010)


Erica Bauer, ExxonMobil Corporation

Denise Bonniwell, DCB Communications

Christy Brunton, Texas Children’s Hospital

Carolyn Goodwin (Rodz), Cake Communications

Amanda Modglin

Carlos Ramirez

John Schwartz, Texas Children’s Hospital

Jennifer Watson, Writers in the School

Lauren Winterfeld, Vollmer Public Relations

Bronwyn Wallace, Hill & Knowlton

Source: Erin Schwartz

Erin Schwartz
(713) 563-4920
Author: Erin Schwartz
Phone: (713) 563-4920
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