June 9: Help Plan PR Day 2010
Interested in networking and showcasing your communications talents to others in our community? You can still help make this year’s PR Day a hit.
Join the PR Day 2010 Planning Committee Wednesday, June 3, 9 a.m. – 11 a.m. at the United Way located at 50 Waugh Dr. Contributions include programming, logistics, communications and more.
PRSA Houston’s PR Day 2010 – a one-day workshop and expo event – is scheduled for Nov. 30 at the Hyatt Regency Downtown. This year’s theme is PRSA: Promoting Relationships and Surviving Adversity.
Contact: Lady Oliver or Paula Ruth, APR, 281-870-1717, for more information.
PRSA Member Discount for Strategic Marketing, Communications Event
PRSA Members - join AMA Energy and Marketing Strategy SIGs Friday, June 4 for a timely, interactive workshop and discussion about developing more strategic, analytical programs that reach critical audiences in and out of the energy sector. During this three-hour jam-packed session, you will learn how a strategic and research-based approach can deliver more revenue, more brand value, better employees and more shareholder value.
PRSA Members get AMA Member rate for this event!
Come prepared to be inspired, energized and armed with the tools to transform your marketing efforts and industry perceptions.
Topics covered include:
Panelists will include:
- How to create a sound business development strategy from market intelligence
- How to evaluate market research and extract maximum insight out of the data
- Simple fixes to get more return on your PR efforts
- How to leverage your marketing efforts to resonate with more than just customers (students, general public, analysts, media)
· David Bat, president, Welling and Company
· Travis Harper, account manager, PR Newswire
· Marina Kaplan, director, Strategy and Business Development, ConocoPhillips
· Michele Wood, brand marketing manager, Statoil
Date: Friday, June 4, 2010
Time: 7:30 a.m. -10:30 a.m.
Location: BMC Software - Citywest Building 2 Auditorium
2101 Citywest Boulevard, 77042
Visitor parking only at BMC campus
Contact: Rebecca Castillo
Register online by Thursday, June 3, 2010, 12 p.m.
$35 AMA Members
$20 Students (ID required)
$45 AMA Members
$20 Students (ID required)
Congratulations to Robert Lazaro, APR, on his new position as public relations director of Excalibur Almaz, a commercial spaceflight company.
Congratulations to PRSA Houston member, Tony Wyllie, Houston Texans, who is heading to Washington, DC to be senior vice president for the Washington Redskins. Wyllie was one of the “sages” at the April luncheon.
Congratulations to PRSA Houston member, Kevin Cooper, who will be overseeing the Texans Media Relations Department.
Congratulations to the following members who earned their APR (accreditation) recently:
Rob Lazaro, APR, Excalibur Almaz
Amy Self, APR, Belmont Village Senior Living
Christine Hopkins, APR, Mitchell Historic Properties
Trazanna Moreno, APR, Klein Independent School District
Suzanne Ogle, APR, Valerus Compression
Stacey Cox, APR, CenterPoint Energy
Louis J. Smyth, III, APR, Universal Weather & Aviation
June 3: First of six APR accreditation study group sessions begin. Details
June 9: PR Day Planning Meeting, 9 a.m. – 11 a.m., United Way, 50 Waugh Dr.
June 15: TPRA webinar: "Evolution of Public Relations into Public Engagement," Teresa Henderson, executive vice president/ general manager, Edelman. Details
June 17: 2010 Excalibur Awards for Excellence, Junior League of Houston. Details
June 22: TPRA webinar: "A Dozen Ways to Win With Your Writing," Dr. Doug Newsom, APR, Fellow PRSA and professor emeritus at TCU in Fort Worth and Jim Haynes, APR, Fellow PRSA, and director, QuickSilver Interactive Group. Details
July 7: Monthly Luncheon & Seminar - David Grossman, ABC, APR, Briar Club
July 13: TPRA webinar: “The Professional Value of Accreditation,” Julie Fix, APR, University of Houston’s Jack J. Valenti School of Communication. Details
Aug. 4: Monthly Luncheon, TBD
Sept. 8: Monthly Luncheon - Evan Smith, CEO/ editor-in-chief, Texas Tribune (former editor of Texas Monthly)
Oct. 6: Monthly Luncheon - Bob Hale, president and CEO, Houston Association of Realtors
Nov. 3: Foundation Luncheon - Renu Khator, President of University of Houston
Nov. 30: PR Day, Hyatt Regency Downtown, followed by Holiday Party
Looking for Good Marketing Value? Sponsor a Luncheon
Are you a company looking for exposure to more than 2,000 communications professionals? PRSA Houston has monthly luncheon sponsorship opportunities available for all of 2010.
Thank you to CLEAR for sponsoring the May luncheon, when we welcomed Houston Chronicle's Jeff Cohen, and the July luncheon/seminar featuring David Grossman. Because of CLEAR's commitment to PRSA Houston, we will be bringing Grossman, leadership communication expert and author of You Can’t Not Communicate: Proven Communication Solutions that Power the Fortune 100. Other sponsorships for the July luncheon are available.
Thanks, also, to MedTouch for sponsoring the August luncheon. Other sponsorships are available. Luncheon sponsors get the following benefits for $500:
- mention in promotional e-mail sent to database of 2000-plus subscribers
- mention and text link in ePRo, the PRSA Houston newsletter sent to 2000-plus subscribers
- text/Logo link on PRSA Houston Web site for one month
- ability to distribute materials to all luncheon attendees
- table in room to talk with luncheon attendees before and after the event
- speaking opportunity at the luncheon (no more than 3 minutes)
- one free lunch registration at the President's table; others available at $30 member rate
- One time use of an electronically provided member list of physical addresses for all 440 PRSA Houston members.
Luncheon sponsorships do not include PR Day, which has a separate sponsorship package available on the PR Day Page. Excalibur Awards packages are on the Excalibur page. If you would like to sponsor multiple events in one year, we can work out a package for you!
Get More for Your Membership – Submit a Business Directory Listing
Several firms have asked PRSA Houston how they can get more from their membership. Involvement in PRSA Houston is the best option, but a firm might also want to list itself on the Business Directory.
Thank you Sharon Dotson, APR, Bayou City Public Relations, for renewing her firm’s Business Directory Listing. For the low price of $100 for a year, her company's name, contact information and the company’s specialties are noted on one of the top sites Googled for “public relations & Houston.” Posting your business in our online directory also helps PRSA Houston better field calls it receives asking for specific expertise.
Job Hunting? Post Your Resume, Search Listings in PRSA Houston’s Job Bank
Are you a job seeker? Are you a company looking for fresh talent? Look first to PRSA Houston’s Job Bank for new PR and communications opportunities.
It’s easy and free for members as well as a low-cost option for businesses. Post a position or apply for a job quickly.
PRSA Houston also has a free resume search feature in its site, where members can post their resumes for employers looking for talent. Employers may go to the same link and search the resumes posted. This is a completely free service that has been offered by PRSA Houston for more than a year. You may also sign up for a free career newsletter that tells of recent postings. Log-on to PRSA Houston’s site and add this option to your profile.
Welcome to Our New Members
(April 26 - May 22, 2010)
Erica Bauer, ExxonMobil Corporation
Denise Bonniwell, DCB Communications
Christy Brunton, Texas Children’s Hospital
Carolyn Goodwin (Rodz), Cake Communications
John Schwartz, Texas Children’s Hospital
Jennifer Watson, Writers in the School
Lauren Winterfeld, Vollmer Public Relations
Bronwyn Wallace, Hill & Knowlton
Source: Erin Schwartz