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PRSA Houston ePRo September 2010

Welcome to the September 2010 edition of ePRo , the monthly electronic newsletter of the Houston chapter of the Public Relations Society of America (PRSA Houston). Dive in, and let us know your thoughts!

Last Chance for Membership Savings

Thursday, Sept. 30 is the last day to receive a FREE one-year Chapter membership when you join PRSA National in September.   National Membership dues are $225 annually, plus a $65 one-time initiation fee. Mention promotion code FALL2010 on your application to receive the free one-year Chapter membership.

Join Online Now or mail/fax the application, and gain access to career-boosting tools, resources and expertise.


This promotion may not be combined with other offers and is not open to associate members. Some additional restrictions may apply.
Contact:       Member Services or call (212) 460-1400. 


Oct. 6: How PR-savvy CEO Manages to Lead Despite a Down Economy
BYOB - Bring your own boss!

Register yourself and your boss for an opportunity to learn from one of Houston’s most PR-savvy CEOs at PRSA Houston's  Oct. 6 luncheon.

The Houston Association of Realtors® (HAR) is the second largest trade association in Houston with 24,442 members and a $21.5 million budget.
How has HAR's chief executive officer Bob Hale managed to make monthly headlines with its home sales reports despite the national real-estate bust? What best PR practices do Hale and HAR use to communicate to its constituents and industry stakeholders?
Hale’s enthusiastic belief in all types of traditional and social media helps drive a million unique visitors a month to and makes HAR the largest organization of its type in the nation. Hale not only champions HAR’s benefits to association members, he supports robust communications with consumers to help them understand the importance of including realtors in their real-estate transactions.

Routinely recognized by trade media as one of America’s most influential people in real estate, Hale recently received the 2010 Communication Leadership Award from IABC Houston.
Special Door Prize Drawing
The Society for Performing Arts Houston has generously offered tickets to its Omara Portuondo, Ira Glass: Radio Stories and Other Stories, Momix and Diavolo performances as door prizes at this event.

Register now


Date:        October 6, 2010

Time:        11:30 a.m. - 1:30 p.m.

Location:   Briar Club


Contact:   Paula Ruth, APR, 281-870-1717, for event information
                and sponsorship opportunities.


Thanks to our October Luncheon sponsors

Edelman Acquires Vollmer

Doubles Edelman’s Size in Texas; Establishes Houston as Southwest Hub


Edelman, the world’s largest independent public relations firm, yesterday announced it will acquire Vollmer Public Relations, the largest independent PR firm based in the Southwest.


“By integrating Vollmer and Edelman in Texas and leveraging Edelman’s global network, we’re ideally positioned to support companies and organizations based in or doing business throughout the Southwest, and around the world,” president and chief operating officer, Edelman U.S. said. “Texas is a vibrant and evolving marketplace and Edelman looks forward to benefitting from the depth of relationship and experience Vollmer has as a long-time leader in the state.”

Edelman will merge Vollmer’s Austin, Dallas and New York operations into its own, and it will establish Vollmer’s Houston headquarters as the hub for a new Edelman Southwest region serving Texas, Louisiana, Oklahoma, Arkansas, New Mexico and Kansas. The combined entity will be home to 50 professionals and will exceed $9 million in annual revenue.  


Watch Edelmen CEO's announcement.

Read the full press release.


UH PRSSA to Participate in 2010 Komen Race for the Cure 


The University of Houston's Public Relations Student Society of America (PRSSA) will join thousands of Houstonians to celebrate two decades of the Bayou City’s largest foot race, the Komen Houston Race for the Cure®, Saturday, Oct. 2, 2010 in downtown Houston.


UH PRSSA will join other students from the Jack J. Valenti School of Communication along with faculty, staff, alumni and friends. Currently, the students have raised 50 percent of their fundraising goal of $700. If you would like to support them in their efforts, you can do so in one of three ways:


1.    Join their team and walk with them on Saturday morning

·      Log on to

·      Click on “Join an Existing Team” on the right hand side of the page

·      In the second gray box Search for UH Cougar Communicators

·      Follow registration process   

2.    Make a donation on their team’s behalf

3.    Purchase a commemorative t-shirt


For more information, please contact Ed Davis or Ingrid Menedez.

PRSA Thanks FKM for Successful Cincinnati Judging Event
PRSA and the PRSA Houston Excalibur Committee would like to publicly thank FKM for hosting the PRSA Cincinnati reciprocal awards judging event on Sept. 25.


The volunteer turnout was high, and the judging was completed in about four hours. This would not have been possible without FKM’s gracious hospitality and support. FKM opened its offices to PRSA Houston volunteers, kept them well supplied with beverages and nourishment and also brought in FKM staff to ensure there were no technical issues.
The next time you see an FKM team member at at PRSA event, please thank them for their support. 


PRSA appreciates any and all sponsor support. For information on how your company can get involved, contact Paula Ruth, APR, 281-870-1717.


Texas Tribune Editor Interview
Check out this YouTube interview with Evan Smith, CEO and editor of the Texas Tribune and former president and editor-in-chief of Texas Monthly. Smith was the guest speaker at PRSA Houston’s luncheon on Sept. 1, where he discussed the year-old media outlet’s mission to promote civic engagement and discourse on public policy, politics, government, and other matters of statewide concern. 

KPRC Tour Photos Posted

On Sept. 16, PRSA Houston members took an up-close-and-personal tour of KPRC Local 2, where they learned the ins and outs of what makes news and what hits the newsroom floor.


KPRC Local 2 weekend meteorologist Khambel Marshall leads several PRSA Houston members through the studio, discussing the ins and outs of what makes news and what hits the newsroom floor. Pictured left to right: Marshall, Greg Clock, APR, Sandra Fernandez, Debra Johnson, Sharon Dotson, APR, Pamella Thorne and Media Mixer Co-chair Sarah Watson. 

PRSA Houston Rises Among Houston's Largest Associations

Thanks to all of our members who renewed, PRSA Houston rose in the Houston Business Journal ranks of Largest Trade & Professional Associations from 24th last year to 23rd largest in 2010. The ranking is based on the number of members locally.
Our Oct. 6 luncheon speaker, Bob Hale, with Houston Association of Realtors®, is now ranked No. 2 in Houston in membership.  
Looking to Volunteer? Join the Party!

Spread a little cheer, and get involved this coming holiday season by helping plan PRSA Houston’s Annual Holiday Party. The party is scheduled to take place after PR Day, Nov. 30, 2010 at the Hyatt Regency Downtown.
Interested? Contact Mike Wysatta, 713-751-5557.
Nov. 3: How is UH Paving the Road to Tier One Status?
Bring your friends and colleagues to hear the inside story about UH’s campaign to achieve Tier One status. University of Houston System chancellor and University of Houston (UH) president Renu Khator, Ph.D., will share these insights, as well as the importance of The Jack J. Valenti School of Communication and the growth of communications majors with Public Relations emphasis at UH.


Appointed in January 2008, Dr. Khator is the first Indian immigrant to head a comprehensive public research university in the United States. Under her leadership, the University of Houston has experienced record-breaking research funding and private support. In 2009, UH brought in $110 million in research awards and began construction on a 75-acre Energy Research Park, the Cougar football team ranked among the Top 25 and a pathway to Tier-One status was created by the state legislature and approved by Texas voters.


UH serves more than 61,000 students, has an annual budget that exceeds $1.25 billion and generates a $3 billion impact on the Houston area’s economy, annually.


PRSA Houston will generously donate all luncheon proceeds to the Public Relations Foundation of Houston (PRFH), whose mission is to enhance the quality of education by providing scholarships for students studying communications and/or public relations at local universities.


You can make an individual contribution to support the PRFH by making a donation at the luncheon with your check or credit card. Visit the PRFH site for more information.


Register today  



Date:        November 3, 2010

Time:        11:30 a.m. - 1:30 p.m.

Location:   Briar Club


Contact:   Paula Ruth, APR, 281-870-1717, for event information
                and sponsorship opportunities.


Thanks to our November Luncheon sponsors

Nov. 30: Meet the Press Mixer Planned After PR Day
The PR Day 2010 Committee is pleased to announce a Meet the Press Mixer has been added to the action-packed PR Day program. Scheduled to take place after the last breakout sessions, the Meet the Press Mixer will give PR Day partcipants a chance to mingle and network with several of Houston's leading journalists.
Register now for PR Day scheduled for Nov. 30, 2010 at the Hyatt Regency Downtown.


Save money, and take advantage of Early Bird through Oct. 8!

Join hundreds of Houston-area PR professionals for this exciting, one-day, action-packed conference and expo focusing on
PRSA: Promoting Relationships, Surviving Adversity.


PR Day is a chance to enhance your career by building your networks and keeping-up with industry best practices and the latest tools of the trade.


Keynote Speakers 


Becca Cason Thrash,
a Houston PR pioneer, philanthropist and co-founder of Paper City magazine, will be this year’s Breakfast Keynote speaker.  


Paul Taaffe, global CEO and Chairman, Hill & Knowlton, will be the Lunch Keynote speaker.



Presentations & Presenters


The Tough Stuff: from BP to Tiger, to Toyota
Terry Hemeyer, professor, UT Austin, Rice University

Personal Brands: Opportunities & Threats for PR Pros
Ed Schipul, chief executive officer, Schipul Web Marketing Co.

The Power of Blogging
Andy Lark, vice president, Dell 

Is There an App for That? Making Your Business Mobile
Raunak Khandelwal, ChaiONE

The Opinionator: How to Balance Personal Views with Professional Life
Monica Danna, marketing and public relations consultant/ blogger, 


Panel Discussions


Small Business Roundtable: How to Start Your Own Business
Kim Padgett, president, The Padgett Group, Brett Slobin, partner, Slobin & Slobin Attorneys at Law, Jacqueline Taylor, associate region director, University of Houston Small Business Development Center and Lisa Dimond Vasquez, principal and co-founder, DoubleDimond Public Relations

Media Panel: Keeping-up with Change - Get Onboard or Get Left Behind
Greg Barr, assistant managing editor, Houston Business Journal, Shelby Hodge, editor-at-large, CultureMap, Syd Kearney, editor/ producer, Houston Chronicle’s and Ed Mayberry, business reporter, KUHF 88.7 FM


More to come!


PRSA Houston thanks PR Day 2010 sponsors: 

Conference Kit - CenterPoint Energy

Lunch Keynote - Hill and Knowlton

Swag Bag - Business Wire

ScholarshipDisc, Inc. and Shell,

Exhibitor - Customer Research International, PR NewswireMarketwire, Texas Press Clippings, VMS

Lagniappe - Eyelit Designs, Whitney Bank and

In-kind - DiscPro Printing & Graphics and Encore Printstore. Flowers by Nino, Graphique,  Perfect Touch Linens, 


Sponsorship Opportunities

PR Day will also appeal to our vendor partners who want to get their brand, products and services in front of PR decision makers. Download our Sponsorship Guide for details, and visit the PR Day page for complete event information.





PR Day Chair Lady Oliver, 832-866-6608


Communications Chairs - promotions, media

Kristi Krupala: (713) 792-2096;

Kim Miller:


Sponsorship Chairs - sponsorships, vendor exhibits, donations

Osjetta Gascey:


Programming Chair - speakers, program

Cynthia Miller: (225) 610-0592;


Venue Logistics - exhibits, logistics, speaker travel

Meagan Stangle: (713) 243-8879;

EPRo is the monthly electronic newsletter of the Houston chapter of the Public Relations Society of America (PRSA Houston). The deadline for submitting items for the October newsletter is October 21. Send to


Be sure that the email address you provide is capable of receiving emails from PRSA Houston. Add to your "address book" or "safe senders list." Coordinate with your IT department to allow email from 

Erin Schwartz
(713) 563-4920
Author: Erin Schwartz
Phone: (713) 563-4920
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