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PRSA Houston June ePRo

Welcome to the belated June edition of ePRo , the electronic newsletter of the Houston chapter of the Public Relations Society of America (PRSA Houston). Dive in and let us know your thoughts!  

July 7 Seminar & Luncheon: What Powers Fortune 100 Communications Groups?


Register by July 2 and Save with Early Bird Registration!


What differentiates the top leaders?  What's the best defense in managing change and difficult situations, or driving change?


Next month, David Grossman, ABC, APR, Fellow PRSA, will lead a morning workshop in addition to the monthly luncheon and explain how the most effective leaders and successful organizations use leadership communications to drive their business. PRSA Houston members and guests can register online for the morning seminar, luncheon, or both.


Grossman is the founder of The Grossman Group, a Chicago-based communications consultancy that specializes in organizational consulting, strategic leadership development and internal communications. He is also the author of You Can’t NOT Communicate: Proven Solutions That Power the Fortune 100.



Date:          Wednesday, July 7, 2010

Time:          8 a.m. - 11 a.m. (seminar)

                     11:30 a.m. - 1:30 p.m. (luncheon)

Location:     Briar Club

    Paula Ruth, APR, 281-870-1717, for event information
                and additional sponsorship opportunities


Thanks to our July sponsor

Auction Raises $4,200 for PR Scholarship

Nearly 200 auction participants and contributing companies stood up and supported the Public Relations Foundation of Houston (PRFH) at the 2010 Excalibur Awards Silent Auction June 17. PRFH’s auction raised $4,200 to fund its 2010/2011 scholarship and its yearly administrative support fees.


Companies that spurred the Foundation’s success, include:

·      Alley Theater

·        Julia's Bistro

·      Beautique Day Spa Salon

·        Keeney PR (St. Arnold Brewery)

·      Brett Chisholm Photography

·        Kemah Boardwalk

·      CenterPoint Energy

·        Lucky Strike Lounge and Lanes

·      Enbridge

·        LyondellBasel

·      Farouk USA

·        Metro Marketing

·      Gulf States Toyota

·        Museum of Fine Arts, Houston

·      Halliburton

·        PRSA Board

·      Hotze Health & Wellness

·        Pure Fitness

·      Houston Ballet

·        Rice University Art Gallery

·      Houston Center for Photography

·        Strictly Street Salsa

·      Houston Dynamo

·        The Children's Museum

·      Houston Grand Opera

·        The Ensemble Theatre

·      Houston Museum of Natural Science

·        The Health Museum

·      Houston Symphony

·        The Houston Improv

·      Houstonian Hotel, Club & Spa

·        The Wine Man

·      Jimmy Loyd Photography

·        YMCA of Greater Houston


With the generous support of our donors, PRFH annually awards a $3,000 scholarship to an undergraduate or graduate student who is studying PR/communications and is either from the Houston area or is attending Sam Houston State University, Texas A&M or the University of Houston. Visit the PRFH page on PRSA Houston site.


Contacts:     Tricia Bentley, 832-247-6539 or Ania Czarnecka, 713-351-9165


Excalibur Winners, Gala Photos


Congratulations to all of the 2010 Excalibur Awards for Excellence winners who were recognized at the 2010 Excalibur Awards Gala presented by Brookwoods Group, June 17. To view the complete list of winners, visit the PRSA Houston Web site.

Pictured right:
PRSA Houston president Stephanie Dedeaux, APR presents the Communicator of the Year Award to Greg C. Garland, CEO of Chevron Phillips Chemical Company, LP.


Share your Gala memories on PRSA Houston’s Facebook page.


Gala Photos


Thanks to Shelly Chetty and SPC Creative Photography for the wonderful Gala photographs. View more Excalibur Awards Gala photos.


Order prints or download images from SPC Creative before July 15, and a portion of the proceeds will be donated to the Public Relations Foundation of Houston.

PRSA Offers Exclusive Deals to Tweeters


Follow PRSA on Twitter (@PRSA) for PR tips, tools, news and membership promotions. Read PRSA’s wall, now, for hot summer savings through June 30.

Calling All Sponsors

Sign-up to be a sponsor of one of the biggest PRSA Houston events of the year! PR Day 2010 is scheduled for Nov. 30 at the Hyatt Regency Downtown.


Sponsorship opportunities include, but are not limited to:

·         Presenting Sponsor (exclusive) $5,000 - Helps cover the operating expenses associated with providing a first-class professional development experience for PR professionals. 

·         Technology Sponsor (exclusive) $4,000 - Underwrites the costs of all projector, laptop and wide-screen costs associated with PR Day 2010.
·         Conference Kit Sponsor (exclusive) $2,500 - Covers cost of attendee conference kit.
·         Keynote Speaker Sponsor (exclusive) $2,500 - Helps cover costs to bring in a high-level national speaker. Includes speaker travel & honorarium (if applicable), roundtrip airfare, meals and hotel accommodations.

·         In-Kind Sponsor - Covers the costs of printing invites, save the date cards, programs, cds, signage, or other logistical costs for the event. 

Download the PR Day Sponsorship Guide for more information.


The theme for this year’s one-day, action-packed conference and expo event is PRSA: Promoting Relationships, Surviving Adversity.


Early speaker commitments include philanthropist and co-founder of Paper City Magazine, Becca Cason Thrash, and Paul Taaffe, chairman and CEO of Hill & Knowlton, Inc.


PR Day Contacts:     

Committee Chair – event management

Lady Oliver:


Communications Chair - promotions, media

Kristi Krupala: (713) 792-2096;


Sponsorships - sponsorships, vendor exhibits, donations

Shannon Simonson: (281) 687-5403;


Programming Chair - speakers, program

Cynthia Miller: (225) 610-0592;


Venue Logistics - exhibits, logistics, speaker travel

Meagan Stangle: (713) 243-8879;  

APR Study Group Meets Through July 15


Want to become accredited? The APR Study Group has three sessions remaining in the six-session series. Session dates and subjects include:


Thursday, June 24    Planning Process
Thursday, July 8       Law and Ethics
Thursday, July 15     Business Literacy

Previous sessions covered Basic Concepts of PR: Publics and Public Opinion, Communications Theory and Diffusion and Research and Research Methods.

Register now.
Registration for this event includes the entire series. Study Group materials will be sent only to those registered.

Time:           6 p.m. – 8 p.m.

Location:      University of St. Thomas Basilian Room, Welder Hall, 1st Floor

Parking:       Street parking minimal; Moran Center parking garage available near W. Alabama/ Graustark


Contact:       Kelly George, APR, 281-575-4009


APR Spotlight: Amy Self, APR

APR is a mark of distinction for public relations professionals who demonstrate their commitment to the profession and to its ethical practice. APR candidates are selected based on their broad knowledge, strategic perspective and sound professional judgment. PRSA Houston talked to Amy Self, APR who earned her accreditation recently.

PRSA Houston:  What made you decide to become Accredited at this stage in your career?

Amy Self: Accreditation has been a goal since college - I think it's important to establish and support a standard for our profession, and it's a chance for development. I chose to do it now because I realized I had the right mix of experience and opportunity to complete the process.   


PRSA Houston: How did you prepare for the Readiness Review and computer-based exam?

Amy Self: I used the chapter resources - an APR jump start with Julie Fix to better understand the process and the six-week study course with Kelly George, which was very valuable in helping me prepare for my Readiness Review. To prepare for the exam, I relied on the APR Study Guide download, supplemented by my notes from the study course, Cutlip and Center's Effective Public Relations, and, of course, my own experience.


PRSA Houston: What advice do you have for others who are considering Accreditation?

Amy Self: Just do it. It takes a time commitment, but going through the process allows you to step back from life in the trenches and think strategically. It's a great refresher and helps to realign your perspective. I had several “A-ha!” moments while studying that I was able to translate to real-world projects and plans.


PRSA Houston: Do you have any other comments or suggestions for people thinking of becoming accredited?

Amy Self: I appreciate the support that I received from our local PRSA chapter and the national organization as I moved through this process. I would encourage others to take advantage of the available resources, and reach out to fellow PR professionals. The exchange of ideas and experience is always helpful.

Aug. 4: After Ike: Communicating UTMB's Recovery

How many PR professionals do you know who have ridden a bicycle through hurricane debris to deliver a message to the media? Following Hurricane Ike, a University of Texas Medical Branch at Galveston (UTMB) staff member did just that.


At PRSA Houston's August 4 luncheon, UTMB director of media relations Raul Reyes will describe the role communications played in the crisis immediately following Ike, through the legislative challenges to the institution's survival and to its recent financial triumphs. Throughout, Reyes' team reminded key audiences of UTMB's vital importance not only to Galveston but also to patients throughout Southeast Texas. 


Reyes served as a reporter and editor at numerous organizations before joining UTMB in 2005. Most recently, he was an editor at the New York Times, national editor at the Dallas Morning News and assistant managing editor at the San Antonio Express-News. A graduate of the University of Houston, Reyes began his career at the Houston Chronicle, where he advanced from copy boy to become a city hall and Texas Capitol bureau reporter.

Register now



Date:        August 4, 2010

Time:        11:30 a.m. - 1:30 p.m. (luncheon)

Location:   Briar Club

Contact:    Paula Ruth, APR, 281-870-1717, for event information
                 and additional sponsorship opportunities


Thanks to our August sponsor 

Oct. 6: Leading Real Estate with Communication


PRSA Houston welcomes one of Houston’s most PR-savvy chief executives to its Oct. 6 luncheon. Bob Hale, chief executive officer for Houston Association of Realtors (HAR) will address selling real estate and realtors through effective communication.


Despite a recession partially driven by a national real-estate bust, a month doesn’t pass without HAR making headlines with its home sales reports.


Hale not only champion’s HAR’s benefits to association members, he supports robust communications with consumers to help them understand the importance of including realtors in their real-estate transactions. Routinely recognized by trade media as one of America’s most influential people in real estate, Hale also received the 2010 Communication Leadership Award from IABC Houston.


Hale’s enthusiastic belief in all types of traditional and social media helps drive a million unique visitors a month to and makes HAR the largest organization of its type in the nation.

Member News


Congratulations to the Houston Texans PR team, who earned a Bronze Anvil Award at PRSA’s 2010 Silver Anvil Awards, held June 3 in New York City. The Texans received the award in the Digital Media Kits category for its innovative interactive media guide.


We are sorry to report the passing of the Rev. Robert Langham, father of Assembly Delegate and PRSA Houston's 1992 President Dr. Barbara Langham, APR on June 7.


Susan Richardson is now Manager, Communications & Charitable Contributions for Southwestern Energy.


PRSA Houston’s new membership co-chair Nina Provenzano is now Nina Provenzano Rand.


Joan Kilanowski is Executive Director, Mountain South Region, for Video Monitoring Services of America (VMS).

Upcoming Events

July 7
: Monthly Luncheon & Seminar - David Grossman, ABC, APR, Briar Club. Details
Source: Erin Schwartz
Erin Schwartz
(713) 563-4920
Author: Erin Schwartz
Phone: (713) 563-4920
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