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PRSA Houston News & Events April 20

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Excalibur Special Awards Deadline


PRSA Houston is pleased to announce we received 100 entries for the 2010 Excalibur Awards for Excellence this year! With all the great work showcased, make sure you enter for the Special Award categories as well to acknowledge some of the wonderful PR practitioners, communications teams and CEO communicators who submitted.


The deadline for Special Award entries is at Noon, Thursday, April 22. It’s only $25 to nominate individuals and teams for the fantastic work they have performed over the last year. (There will be no late fee.)


Drop off your Special Awards entry at FrogDog Communications, 4707 Eigel Street.


Contact Eric Herrera (713-867-9807) if you have questions about your entry submittal.


Excalibur Downloads and Details

Event Page

Call for Entries Package

Online Submissions and Entry Form


Excalibur Awards Dinner Theme Selected


It is with great pride and honor that PRSA Houston recognizes the best public relations campaigns, individuals and teams from this past year. This year’s Excalibur Awards Dinner theme is:

The communications industry has changed dramatically over the last few years. A true brand experience requires something more substantive than a sales pitch or ingenious tagline. It requires a relationship with an audience.

No one knows how to develop, maintain and leverage relationships better than PR practitioners. Now, more than ever, PR is stepping forward, leading the way and solving some of the toughest questions facing organizations in this new digital age.


The Excalibur Awards Committee and PRSA Houston thank Water Design Studio for donating its time to assist us in developing the overall design and theme for this year's Excalibur Awards.



Thanks to our presenting sponsor

May 5: Houston Chronicle’s Jeff Cohen to Address PRSA Houston

PRSA Houston welcomes one of Houston’s foremost leaders in journalism to its May luncheon. Jeff Cohen, executive vice president and editor of the Houston Chronicle, will address the epic changes taking place in the news business. He will identify trends with an eye on how PR pros can more effectively succeed in this new environment.


Cohen, a Wyoming native, spent his childhood in Houston and has a special interest in state and city affairs. He is a graduate of Bellaire High School and a journalism graduate of the University of Texas. Cohen began his career as a sportswriter for the San Antonio Light then made his way up the ladder as an award-winning editor of the Albany Times-Union. He joined the Houston Chronicle – the seventh largest newspaper in the U.S. – in 2002. Cohen is a pioneer in newspaper website design and management. has won many awards.


Register now


Day:                Wednesday, May 5, 2010
Time:           11:30 a.m. to 1:30 p.m.
Location:      Briar Club

Contact:        Paula Ruth, 281-870-1717


Thanks to our sponsor

Interviews with April Luncheon Sages

PRSA Houston Board of Directors member, Ed Davis, interviewed several of Houston’s PR thought leaders who served as guest speakers at the April 7 luncheon. Find out what they said.

These PR gurus shared secrets to success and facilitated table group conversations about what it takes to get ahead during challenging times and what PR trends are on the horizon.

PRSA Houston thanks the following April luncheon speakers for their time and insight:

·         Chris Bozman, communications manager, Shell Deer Park

·         Sharon Dotson, APR, Bayou City Public Relations

·         Cyndy Garza-Roberts, director for Public Affairs, HEB

·         Henry de la Garza, APR, founder, de la Garza Public Relations

·         Terry Hemeyer, executive counsel, Pierpont Communications

·         Thaddeus Herrick, general manager, Burson-Marsteller Houston

·         Barbara Hyman, APR, Hopkins & Associates

·         Carolyn Mayo, APR, president, VOLLMER

·         Stephen Stuyck, APR, vice president for Public Affairs,
 UT M. D. Anderson Cancer Center

·         Gretchen Weis, APR, Owner, Weis Communications

·         Tony Wyllie, vice president for Communications, Houston Texans

This Week: Google Comes to Houston for Marketing Luncheon


PRSA Houston is proud to support the Business Marketing Association-Houston (BMA Houston) for a special luncheon - Rules for B2B Marketing in a Digital World - featuring John Kelley, Sector Lead at Google. Kelley will talk about today's trends and innovations in digital marketing and their implications for B2B.
Register today as a member and join us April 22 at the Omni Hotel Westside to find out:


  • How is the internet changing businesses?
  • How are business decision makers spending their time online, and how can I reach them effectively?
  • What is Google's point of view on the future of digital marketing?

PRSA Houston members will receive the BMA Houston member rate! Pre-registration rates:


  • $30.00 - BMA Houston Members / PRSA Houston Members
  • $45.00 - BMA Houston Non-members / PRSA Houston Non-members


Location:      Omni Hotel Westside, 13210 Katy Freeway, TX 77079

Date:           Thursday, April 22, 2010

Time:           11:00 a.m. – 1:00 p.m.

Contact:       Linda Ives

April 27: Free Social Media Boot Camp Workshop for PRSA Members


‘Skeptical of all this Twitter business? ‘Not sure how much time and effort to spend integrating social media into your communication plans? ‘Want to hear about some real case studies, so you can make an educated decision? Then, bring your laptop and get "logged in" to use social media skills for your client/employer/personal brand Tuesday, April 27 at Hotel Derek’s PS Valentino at 10:30 a.m.


Houston Social Media Club co-founder Kami Watson Huyse, APR (@kamichat) will lead this hour-long, coffee-infused, wireless-networked, hands-on overview of PR social media usage. Time will be spent on real case studies, strategic discussion and web-accessible content and instruction.


Huyse is president and chief operating officer of Zoetica Media. She is a sought-after speaker and writes an award-winning blog, Communication Overtones, about public relations and social media strategy. Huyse is a national leader in the use of social media for public relations. She speaks at social media events and conferences all over the country, and her work has earned her the Society for New Communications Research 2008 Reputation Management Award and IABC's 2009 Gold Quill of Excellence Award.


Register on-line for this free event, courtesy of PS Valentino, Debra Ford and Houston Social Media Club.



Location:     Valentino at Hotel Derek, 2525 W. Loop S., 77027

Date:           Tuesday, April 27, 2010

Time:           10:30 a.m. – 11:30 a.m.

Contact:       Paula Ruth, 281-870-1717

Only 10 Days Remain - Join PRSA Today, Get Houston Free

Through April 30, you’ll receive a free one-year Houston Chapter membership when you join PRSA.
With so many great reasons to become a PRSA Houston member, you can’t afford to miss this opportunity.


You’ll enjoy:


·                    Discount affinity program - free to members

·                    Free exclusive social and professional development events for members:

·                     Discounted fees to programs and conferences

·                     And more….


Visit PRSA to download the application form, and join today. Select the Houston Chapter as your local membership location and enter promo code SPRING2010 to have the usual $55 fee waived from your membership fee.


Contact:       Paula Ruth, APR, 281-870-1717

PRFH Keeps it Local to Raise Funds for Future PR Stars

The Public Relations Foundation of Houston (PRFH) has launched its 2010 fundraising campaign encouraging Houston Chapter members to "Keep It Local." PRFH board of trustees is working to meet the need for a consistent source of support to students pursuing careers in public relations, marketing, and communications at area universities.

"We recognize the endeavors of the national Public Relations Foundation, and we understand that it's difficult for them to offer a substantial scholarship award through every chapter," says PRFH President Eydie Pengelly, APR. "The national foundation has set an example of how each chapter can work to build a strong local impact for students at universities where their chapter sponsors PRSSA (student chapters)."

PRFH Silent Auction

PRFH fundraising endeavors will include its sixth annual silent auction June 17, 2010 at the 2010 Excalibur Awards for Excellence and gala.

PRFH awards a $3,000 scholarship to a qualified candidate from a local or regional university studying Public Relations. This award is one of the largest offered by any PRSA Chapter in the U.S.

Learn more about the Public Relations Foundation of Houston

Follow PRFH on facebook

Luncheon Sponsorships Offer Good Marketing Value

Are you a company looking for exposure to more than 2,000 communications professionals? PRSA Houston has monthly luncheon sponsorship opportunities available for all of 2010.

PRSA Houston thanks LifeGift for sponsoring the April luncheon. In return for the organization’s $500 payment, they will receive:

  • mention in promotional e-mail sent to database of 2000-plus subscribers
  • mention and text link in ePRo, the PRSA Houston newsletter sent to 2000-plus subscribers
  • text/Logo link on PRSA Houston Web site for one month
  • ability to distribute materials to all luncheon attendees
  • table in room to talk with luncheon attendees before and after the event
  • speaking opportunity at the luncheon (no more than 3 minutes)
  • one free lunch registration at the President's table; others available at $30 member rate
  • One time use of an electronically provided member list of physical addresses for all 440 PRSA Houston members.

Multi-event packages are also available.

Contact:       Paula Ruth, APR, 281-870-1717

Blog: Looking for Mentoring Opportunities?

What does having or becoming a mentor mean to you? Are you missing out on a wide range of benefits that mentoring has to offer? Join the conversation on
PRSA Houston's blog, and discover what you might be missing.

Please be sure the e-mail address you provide is capable of receiving emails from PRSA Houston. Add to your "address book" or "safe senders list."  Coordinate with your IT department to allow e-mail from

Erin Schwartz
(713) 563-4920
Author: Erin Schwartz
Phone: (713) 563-4920
Category: newsletter | Sub Category: newsletter