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PRSA Houston News, Events Aug. 24, 2011

Hello [firstname],

Walking the Walk: How Brand Building, Consistent Messaging Grew the Komen Houston Race for the Cure 


Susan G. Komen for the Cure® is well known globally as an unstoppable breast cancer organization with much of the brand’s momentum generated on the local level from its affiliates. But even strong brands can fail on the local level without strategic organization and execution.


Through consistent marketing messages, strong volunteer activation and innovative ideas, the Komen Houston Affiliate has grown from raising $34,000 in its first event to become the number one affiliate in the nation for granting the most funds to the community totaling nearly $30 million dollars in the past 20 years. Komen Houston PR Manager, Tania Cruz, and Love Advertising’s VP of PR, Jessica Manning, will share the organizational and marketing tactics used by the Affiliate to raise funds to end breast cancer forever.

Since this is PRSA Houston's Annual Meeting, the winners of the upcoming election should be announced. 


Register now!

Date:           Sept. 7, 2011
Time:           11:30 a.m. - 1 p.m.

Location:      Briar Club


Contact: Paula Ruth, APR for more information.  Sponsorships are available!


PRSA Houston Members Asked To Approve New Bylaws


During the upcoming PRSA Houston annual election, members will be asked to approve new bylaws for the chapter. Nationally, Leadership Assembly delegates approved new PRSA bylaws in 2009 and chapters were asked to revise their own bylaws accordingly by the end of 2011.


In keeping with that mandate, the PRSA Houston Board has reviewed the suggested chapter bylaw template, made revisions to fit our chapter’s needs and now seeks membership approval for these new bylaws. To take effect Jan. 1, 2012, the bylaws must be approved by two-thirds of those voting in the annual election, and we need a quorum of 25% of our voting members to participate in the election.


So what’s new in the bylaws?

·         The most obvious changes are that our chapter officers will be elected by the membership annually and that directors will be elected to one-year terms annually.

·         Directors will be limited to three consecutive terms. Officers other than the past president, president and president-elect will be able to succeed themselves once.

·         The offices of treasurer and secretary may be combined and held by the same person, at the discretion of the board.

·         The board will consist of president, president-elect, vice president, secretary, treasurer, past president, PRSA Leadership Assembly Delegates, seven directors-at-large, and the president of the Public Relations Foundation of Houston.

·         All board members will be required to sign a conflict of interest policy.


Things that remain the same:

·         Leadership Assembly delegates will still be required to be Accredited in Public Relations and will serve three-year terms. Successive terms are allowed.

·         Bylaw amendments require a vote of two-thirds of the present members, provided a quorum is established.


But, don’t take our word for what the proposed bylaws say. This is your chapter and you should be an informed member. You can read the proposed bylaws. Please make sure to ask questions, if you have them, of the current chapter officers and directors.

Aug. 31: Clear Lake APR Study Group

s becoming Accredited in Public Relations one of your goals for 2011? No matter where you are in the process, you are invited to join a multi-session Study Group in Clear Lake that begins tonight at 6 p.m. Too late to get there today? You can still join beginning next week:


Aug. 31 - Communications Theory and Diffusion

Sept. 7 - Research and Research Methods

Sept. 14- Planning Process

Sept. 21 - Law and Ethics/Business Literacy


Registration for this event includes the entire series. Please register in advance as materials will be sent only to those who have registered.


Register for this event.



Date:           Aug. 24 - Sept. 21, 2011

Time:           6 p.m. – 8 p.m.

Location:      Excalibur Almaz (902 Gemini St., Houston, 77573) All sessions


Contact:       Kelly George, APR, 281-575-4009.


Oct. 26: Mark Your Calendar! PR Day is Around the Corner
Early bird registration begins Sept. 6

Join hundreds of Houston-area PR professionals for this exciting, one-day conference!
PR Day 2011:
A Matter of Trust will be held at Reliant Center, One Reliant Park on Wednesday, Oct. 6. This year’s action-packed event focuses on trust and the role of the PR professional.  

PR Day is a chance to enhance your career by building your networks and keeping up with industry best practices and the latest tools of the trade. Don't miss out on some of these timely conference topics:

·          Building Trust After a Crisis

·          Ensuring Credibility in the Age of Social Media

·          Casting a Wider Net: Communicating to a Diverse Audience

·          Taking Your Message Global

·          Boomers, X,Y,Z: Communicating Effectively in a Multigenerational Workplace

·          Measuring Your Worth

Early bird registration begins Sept. 6.

More information coming soon.


What:          PR Day 2011: A Matter of Trust

When:          Wednesday, Oct. 26, 2011

Where:        Reliant Center, One Reliant Park 


PR Day 2011 Chairs
Ann Herlocher, (713) 758-9114 
Andrea Fineman, (713) 533-4973


Sponsorship and exhibitor opportunities are available

Looking for a way to get your brand, product or service in front of PR decision makers?

Become a PR Day sponsor and reap the rewards. Contact Ed Davis for details.


PRSA Houston thanks the following sponsors






Sizzling Summer Savings Offer for New PRSA Members!

Invest in your career with PRSA membership between now and the end of August, and we will waive your $65 initiation fee!* Join Online Now or mail/fax the application, and gain access to career-boosting tools, resources and expertise. Be sure to enter promotion code SUMMER11 with payment to receive this special offer. Offer not valid for Associate Members.


What Can Membership in PRSA Do for You?

PRSA is vibrant community of more than 21,000 communications professionals and public relations practitioners who represent business and industry counseling firms, independent practitioners, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations.


As a member of our community, you will meet others, engage with experts, learn new public relations and communications strategies, shape your communications career and have opportunities to participate in networking and leadership at the local and national levels. Benefits include:


  • Stay on Top of Emerging Trends and Industry News.
  • Extend Your Network While Increasing Your Knowledge.
  • Keep Learning and Stay Competitive.
  • Accelerate Your Career.
  • Expand Your Options With Members-Only Offers
  • More...
Ready to join? Let's get started!

Aug. 29: Call for Speakers Deadline for PRSA Southwest District Conference

The PRSA Southwest Converence will take place in Tulsa, OK, April 11-13, 2012. Conference organizers are looking for experienced presenters who can motivate and energize an audience on the latest tools, techniques, trends and knowledge of new technology or research pertaining to public relations. Presenters are need for breakout sessions of approximately 90 minutes and keynote speakers for general sessions.

Industry experts, seasoned practitioners, academics, researchers, or public relations service providers are welcome to submit a proposal to individually or jointly present a topic relevant for PR practitioners with varying levels of experience. Organizers are open to any proposal that provides PR professionals with new knowledge, insight and ideas that can enhance their professional capabilities.


The deadline to submit proposals is Monday, August 29, 2011. The proposal must include a title, the topic, a description of the proposed presentation (200 words maximum) and three learning objectives participants will take away from the session. Please also include a biography (100 words maximum) and a list of previous speaking engagements. Programs must offer solid and authentic tactical and strategic insights, and must NOT be a commercial for products or services. Programs that are interactive and engage the audience are encouraged.


Presenters will receive a travel stipend and lodging and a complimentary registration to the conference.


Send proposals to or mail to:


Call for Speakers

Tulsa PRSA

3701-A S. Harvard, #346

Tulsa, OK 74135-2282 


Oct. 1: Help Needed to Judge Cincinnati Chapter Awards


PRSA Houston is seeking volunteers to judge PRSA Cincinnati’s Blacksmith awards, which are similar to PRSA Houston’s Excalibur Awards. The judging will take place Saturday, October 1, 2011 from 9 a.m. to 12 p.m. at FKM Public Relations office.


We need at least 20 volunteers, including 10 volunteers with APR certification. 


If you are interested in judging, please contact Meagan Guidry, 713-243-8879.

Planning continues on PR Day 2011 set for Oct. 26 at Reliant Park. Among those working on the upcoming event are (seated) Dionne Moore, Dena Marks, Co-chairs Andrea Fineman and Ann Herlocher; (back row) Diane Labelle, past president Stephanie Dedeaux, APR, and Kim Miller. Not pictured: Ed Davis, Paula Ruth, APR, and Angelica Nelson.

We Want To Follow You

Please take a minute to follow us on Twitter @prsahouston. We are especially interested in official Houston communications agency and vendor Twitter handles.


In case you missed it, here are a couple of the tweets we have sent out recently:

Check Recent Posts on PRSA Houston's Job Bank, Subscribe to RSS

Internal Communications Specialist New

Company: Texas Children's Hospital

Texas Children's Hospital is seeking a talented, versatile writer to join the internal communications team. The internal... More


Communications Intern New

Company: American Cancer Society

The Houston office of the American Cancer Society is seeking a Communications Intern. The Intern will work with the Regional Director of... More


Manager, Corporate Communications New

Company: Newfield Exploration

Manage the Corporate Communications function. Identify, develop and create strategic communication plans for, Employee... More

Public relations intern

Company: Texas Children's Hospital

Texas Children's Hospital is committed to a community of healthy children by providing the finest pediatric patient care... More


Social Media & Marketing Intern

Company: CancerForward: The Foundation For Cancer Survivors

CancerForward: The Foundation For Cancer Survivors (, a Houston-based nonprofit, is currently reviewing resumes for an... More

Thanks to Our Renewing Members

April 25 - Aug. 10, 2011


Alysar Alameddin, Enbridge Energy

Alicia Alaniz, Divine Public Relations

Kimberly Baker, Greater Houston Partnership

Karen Barbier, University of Houston-Clear Lake

Richard Bonnin, University of Houston

Keefe Borden, WKB Communications

Donna Boyer, Marathon Oil Company

Lynn Brown, WM Waste Management, Inc.

Christy Brunton, Texas Children’s Hospital

Michael Bybee, Comcast Corporation

Karen Clarke, University of Houston

Mary E. Connell, APR, Community Associations of The Woodlands

Stacey Cox, APR, CenterPoint Energy

Ed J. Davis III, United Way of Greater Houston, PRSA President-Elect

Stephanie Dedeaux, APR, HESS Corp., PRSA Immediate Past President

George Deutsch, III, International Facility Management Association

Rebecca Elliott, APR, Shell Oil Company

Mike Emery, University of Houston

William Bernard Fitzgerald IV, MD Anderson Cancer Center

Leslie Friedman, The Houstonian Hotel, Club & Spa and PRSA Houston Board

Carolyn Garrard, Covenant House Texas

Osjetta Gascey-Morris, Texas Children’s Health Plan

Lisa Gill, Dow Chemical Company

Stephen Gonzalez, Concannon Communications

David Harpole, LyondellBasell Industries

Jerry Heinold, DePelchin Children’s Center

Brad Hem, Waggener Edstrom Worldwide

Roberta Ireland, Wood Group

Lizbeth Johnson, APR

Richard C. Johnson, ConocoPhillips

Kari Kelley, Boeing, Network & Space Systems

Joan Kilanowski, Video Monitoring Services, LP

Gretchen Krueger, El Paso Corporation

Kimberly Lacayo, Anadarko Petroleum Corp.

Jennifer Lemanski, PKF Texas

Mariel Lowe, FKM Public Relations

Laureen Lucas, FKM Public Relations

Rose Maltby, Parker Drilling

Ericka McCauley

Michelle McCormick, Bracewell & Giuliani, PRSA Houston President

Ed Memi, The Boeing Company

Lisa Merkl, University of Houston

Kim Miller, Graphique, Inc.

Philip Morabito, Pierpont Communications

Celia Morales, Houston Image Group

Trazanna Moreno, APR, YMCA of Greater Houston, PRSA Houston Board member

Angelica Nelson, Fifth Ring

Sheila Ormand, STP Nuclear Operating Company

Marilyn Pippin, APR, Hopkins & Associates

Marti Powers, Shell Oil Company

Sally Ramsay, Pierpont Communications, Inc. (Past President, PRSA Houston)

Ruth Rendon, BP North America

Susan Richardson, Southwestern Energy

Michael Rosen Air Liquide USA LLC

Vicki Roy, BQR Advertising

Andrea Sanchez, International Facility Management Association

Brian Sattler, Lamar University

Kathleen Sauve, Marathon Oil Corporation

Ed Schipul, Schipul-The Web Marketing Company

Jennifer Silva

Jill Sinden Grace

Charles Smith, APR, Baker Hughes Inc.

Sandra Soliz, University of St. Thomas

Laurfie Steiner, International Facilities Management Association

Cindy Suggs, APR, BASF (Past President, PRSA Houston)

Lindsey Threlkeld, EnerVest

Tracy Torma, Torma Communications, Inc.

Daniel Walke, Lexicon Pharmaceuticals

Gretchen Weis, APR, Weis Communications

Ronda Wendler, Texas Medical Center News

Ben Wheatley, ABC, APR, Past President, PRSA Houston



Be sure that the email address you provide is capable of receiving emails from PRSA Houston. Add to your "address book" or "safe senders list." Coordinate with your IT department to allow email from 

Erin Schwartz
(713) 563-4920
Author: Erin Schwartz
Phone: (713) 563-4920
Category: newsletter