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PRSA Houston News, Events Dec. 14, 2010

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Jan. 5: METRO CEO on Customer Service, Community, Future of Light Rail

Join PRSA Houston Jan. 5, 2011 at its monthly luncheon to hear METRO’s president and CEO George Greanias discuss its public outreach and community relations strategies used to advance METRO's initiatives.


Greanias has led METRO since May 2010. He oversees 3,500 employees and a $1.3 billion annual budget. In his short time at the helm, Greanias has established an ambitious agenda that includes completing the build-out of Houston's light rail, improving customer service and making METRO more transparent to the public it serves.


Greanias is a renaissance man with an intriguing and diverse background. He has worked as a corporate and government regulation attorney, served as a Houston City Council member and Controller, and as a non-profit consultant and assistant professor. He is also an accomplished writer and playwright.


More about Greanias.
Sponsorship opportunities are available for this event.


Register for this event.



Date:           Jan. 5, 2011

Time:           11:30 a.m. - 1:30 p.m.     

Location:      Briar Club
Contact:       Paula Ruth, APR, 281-870-1717.

Luncheon Sponsorships Offer Good Marketing Value 


Are you a company looking for exposure to more than 2,000 communications professionals? PRSA Houston has monthly luncheon sponsorship opportunities available for the January luncheon and every event in 2011.


Thanks to our Let it Glow Holiday Party sponsors:
Luncheon sponsors get the following benefits for $500:  


  • mention in promotional e-mail sent to database of 2000-plus subscribers
  • mention and text link in ePRo, the PRSA Houston newsletter sent to 2000-plus subscribers
  • text/Logo link on PRSA Houston Web site for one month
  • ability to distribute materials to all luncheon attendees
  • table in room to talk with luncheon attendees before and after the event
  • speaking opportunity at the luncheon (no more than 3 minutes)
  • one free lunch registration at the President's table; others available at $30 member rate
  • One time use of an electronically provided member list of physical addresses for all 440 PRSA Houston members.

Multi-event sponsorship agreements are also available.


Contact:       Paula Ruth, APR, 281-870-1717.

‘Tis the Season to Give to the PR Foundation of Houston


As the recession collides with tuition hikes, college students are stretching their budgets more than ever to pay for school. With the costs of attending a four-year educational institution on the rise, students need additional avenues to finance their education.


We are asking you to make a donation to the Public Relations Foundation of Houston (PRFH), the philanthropic arm of the Houston Chapter of PRSA.


Please consider contributing $25, $50, $100 or more this season as it directly helps deserving students studying communication disciplines right here in our own community. Every amount helps! And for every $25 you contribute, your name will be entered into our drawing to win $25 gift certificates to area restaurants, the theatre and more.


Giving to the PRFH is fast and easy. Visit the PRSA Foundation site, which links to the Greater Houston Community Foundation who manages our fund. On the page’s Program Designation line, select Public Relations Foundation and indicate your contribution level. Donations are tax deductible. 


Contributions made by check should be made payable to the Greater Houston Community Foundation with the ‘PRFH fund’ noted in the “for/note” section. Mail to:


          Public Relations Foundation of Houston

          c/o Greater Houston Community Foundation

          4550 Post Oak Place, Suite 100

          Houston, Texas 77027


The PRFH awarded its 2010/2011 scholarship to Ally Hugg, a University of Texas graduate student pursuing further studies in Public Relations and Advertising. Meet Ally via the PRSA Foundation site.


Thank you in advance for your support!


About the Public Relations Foundation of Houston

The PRFH was formed to support the growth and development of the public relations profession by awarding scholarships to college students at regional universities. Our $3,000 annual scholarship is the largest of its kind offered by any PRSA chapter in the country, a feat made possible by everyone’s collective support.


The 2011/2012 scholarship application is posted on the PRSA Foundation site. So if you know of a PR student who qualifies, please pass this news along.


Contributions through Greater Houston Community Foundation, a 501 (c) (3) organization, and designated to the PRFH fund are tax deductible. Please consult your tax professional for advice.


PRopel Your Career at


Thursday, Jan. 27

Creating a Social Media Policy to Fit Your Organization: Develop Guidelines to Lessen the Risk


Creating a social media policy or guidelines for your organization can be a daunting task.  Many companies begin communicating in the social media landscape and then have to step back to build their policies.  So, where do you start?  Deirdre Breakenridge outlines what you need to know to develop a social media policy that fits your organization.


Tuesday, Feb. 8

Getting Ready for the APR Readiness Review: Increase Your Chances of Advancing


Distinguish yourself. Make 2011 the year you get your APR designation! Take your first step by learning how to prepare for your Readiness Review. Successful newly Accredited professionals and Readiness Review panelists offer insights and suggestions.


Participants earn 1.0 APR Accreditation Maintenance Credits for a teleseminar. For more APR Accreditation Maintenance Credits information, visit PRSA’s Accreditation page.



Great Marketing ROI for a Lousy Economy: An Integrated Approach for Senior-Level Practitioners


Capitalize on the down economy, despite limited budgets, with nimble strategies delivering powerful ROI. In this webinar, instructor David Warschawski will discuss the most cost-effective and dynamic tools on the market, from branding to social media, as well as how to orchestrate their application. Also, David will present case studies on integrated campaigns that succeeded in this business environment.

More learning opportunities.


PR Day
2010, Holiday Party Pictures Posted


View PR Day conference highlights and find out who was "naughty or nice" at the Let it Glow Holiday Party.  

View images 

Pictured left: Keynote speaker Becca Cason Thrash and Shelby Hodge, CultureMap. Pictured bottom-left, l to r: Katrina Esco, Katie Laird and JJ Lassberg, all from Schipul - The Web Marketing Company. Pictured bottom-right, l to r: Katie Winslow, de la Garza Public Relations, and Ariana Montelongo, Neighborhood Centers. Photos courtesy of Hiebert Photography.

PRSA Houston thanks all of the sponsors for supporting
PR Day 2010 and the Let it Glow Holiday Party.
PR Day 2010 sponsors






Business Directory Offers Great Exposure


What do Newman & Newman, Inc., The Mills Agency, The Writing Workshop and Bernstein & Associates have in common? They all recently posted or renewed a Business Directory listing at


These companies know that PRSA Houston site visitors are the ones they need to reach. Business Directory listings at help increase Google search engine rankings. 

A directory listing is just $100, which gives businesses exposure to site visitors for one year. PRSA Houston's site got 11,309 visits and 40,146 page views in the most recent month. Let your business start benefitting from this traffic today.


Contact:       Paula Ruth, APR, 281-870-1717. 


Be sure that the email address you provide is capable of receiving emails from PRSA Houston. Add to your "address book" or "safe senders list." Coordinate with your IT department to allow email from

Erin Schwartz
(713) 563-4920
Author: Erin Schwartz
Phone: (713) 563-4920
Category: newsletter | Sub Category: newsletter