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PRSA Houston News, Events Feb. 1, 2011

Hello [firstname],

Tomorrow: "The Changing Face of News" with Houston Business Journal's New Editor Candace Beeke

Register by Noon Today!

Join PRSA Houston at this month's luncheon to hear B. Candace Beeke, new editor of the Houston Business Journal, talk about the evolution
or revolution of news and what it means for HBJ and the news industry. She will discuss what techniques business news organizations use to ‘push out’ the news to reach audiences. 


Named editor in November 2010, Beeke was formerly editor of the weekly Business Review West Michigan since May 2008. She is one of only a handful of women editors of the more than 40 business journals across the country. 




Date:           Wednesday, Feb. 2, 2011

Time:           11:30 a.m. - 1:00 p.m.

Location:      Briar Club


Contact:     Paula Ruth, APR, 281-870-1717.

Attend Membership Orientation before Luncheon


Have you decided to invest in yourself and spend some time with PRSA Houston this year?   Want to get involved, but don’t know how? Come to the Membership Orientation at 11:15 a.m. just before our Feb. 2 luncheon at the Briar Club. 


Board members and committee chairs will be on hand to talk to you about committees and the help they need. Board member and former membership chair Jennifer Evans will conduct the orientation.


To participate in the orientation, contact Paula Ruth, APR. Registering for the orientation does not mean there will be space for you to stay for the lunch. To stay for the lunch, please register by Noon today.



Thank you to our February luncheon sponsors

Other sponsorships are available for this event and every event
in 2011. 
Contact Paula Ruth, APR for more information.


Accreditation Study Group Begins March 1


Is becoming Accredited in Public Relations one of your goals for 2011? No matter where you are in the process, you are invited to join the six-session Study Group that begins March 1.


This is the first in a series of events that will meet to review several topics:


·         Tuesday, March 1     Basic Concepts of PR; Publics and 
                             Public Opinion

·         Tuesday, March 8     Communications Theory and Diffusion

·         Tuesday, March 15    Research and Research Methods

·         Tuesday, March 22    Planning Process

·         Tuesday, March 29    Law and Ethics

·         Tuesday, April 5        Business Literacy


All sessions will be held at The Ammerman Experience (4800 Sugar Grove Blvd. Suite 400, Stafford, Texas 77477) from 6 to 8 p.m. Free visitor parking is available on the top level of the parking garage. 

Click here to register.



Registration for this event includes the entire series. Please register in advance as materials will be sent only to those registered.


Contact:       Kelly George, APR, at 281-575-4009.

Save the Date! - APR Bootcamp coming to Houston Aug. 17 - 20

PRSA, in conjunction with PRSA Houston, will present an APR Boot Camp in the Houston area Aug. 17-20, 2011. This four-day intensive program allows qualified candidates to prepare and take part in the Readiness Review™. If advanced from the Readiness Review™, candidates may then take the computer-based Examination for Accreditation in Public Relations on August 20 at a local Prometric testing site.


The boot camp is designed to provide a setting that will meet the needs of busy professionals whose schedules don’t permit extensive preparation time. The first three days of the Boot Camp will take place at the United Way of Greater Houston.


Candidate pre-requisites include:

  • Must be a PRSA member and/or a member of a Universal Accreditation Board participating organization
  • Approved application and Examination fee of $385 must be received by PRSA National
  • Must register for the Boot Camp one month in advance (required to clear Prometric examination authorization)
  • Download and complete the Readiness Review Questionnaire one month in advance of the Boot Camp

Check the PRSA National calendar of events for registration details in May.


Registration Fees for members of UAB Participating Organizations:

Day 1 – Readiness Review Preparation                        $80

Day 2 & 3 - Computer-Based Examination Preparation    $270

Full three days                                                      $350


More information about the Accreditation process.


Contact:       Kelly George, APR

March 1: PRSA Houston Rep to Take Part in PR News Conference
Register and receive a $300 discount!


Join PRSA Houston’s president-elect Ed Davis at PR News’ PR Measurement Conference, March 1, 2011, at the National Press Club in Washington, DC. Davis, director for Media & PR at United Way of Greater Houston, will participate in a panel discussion on “Media Measurement: From Mainstream to Social Media.”


This is a great opportunity to learn the must-know trends for 2011, how to establish measurement benchmarks and ensure your PR efforts are in line with the goals of the C-suite.


PR News is offering PRSA Houston members a discounted rate of $300 off its regular $895 rate to attend!


Don’t miss this one-day event packed with practical lessons in measurement - from measuring mainstream media to social media, linking PR efforts to business objectives, measuring employee communications, reputation management and how to make the most of your dashboard. Providing solid results of PR's role has never been more critical for communicators.


Don’t delay – register today! (Enter “SPEAKER” in the discount code box on the registration summary and payment page.)

Read the PR News Online article,
 PR Measurement in 2011: Show the Science, But Trust Your Instincts, featuring Davis.

'Looking for a New Job in the New Year? Check Recent Postings on the PRSA Houston Job Bank

Corporate Communications Project Manager - new

Company: CenterPoint Energy

Summary: Support the goals and objectives of Corporate Communications by leading, directing and serving on a variety of assigned... [More Info]


Social Media Coordinator - new

Company: Kaplan Public Relations

Kaplan Public Relations is seeking a Social Media Coordinator responsible for managing the agency's clients in current and future social... [More Info]


Public Affairs Consultant - new

Company: Aramco Services Company

This position serves as an in-house expert for the public affairs program and supports the Director of Public Affairs in developing and... [More Info]


Contact:       Paula Ruth, APR, 281-870-1717.

opel Your Career at

Tuesday, Feb. 8
Getting Ready for the APR Readiness Review: Increase Your Chances of Advancing


Distinguish yourself. Make 2011 the year you get your APR designation! Take your first step by learning how to prepare for your Readiness Review. Successful newly Accredited professionals and Readiness Review panelists offer insights and suggestions.


Participants earn 1.0 APR Accreditation Maintenance Credits for a teleseminar. For more APR Accreditation Maintenance Credits information, visit PRSA’s Accreditation page.


Find the best ways to get journalists to pick up your story. Digital news releases are designed to get all the information a journalist needs — contact links, images, video, backgrounders, bios and more — directly into the inbox of your targeted list of journalists. Malayna Williams will provide the strategies you need to get your story covered.

Play-Back Registration Available.

Wednesday, March 16
Making History with Strategic Communications: Lisa Murkowski’s Re-Election to the U.S. Senate

When Senator Lisa Murkowski (R-Alaska) lost the Republican primary election in August 2010, many pundits counted her out of the race. Only once before in U.S. history had a write-in candidate won election to the U.S. Senate. What followed her primary election loss is a fascinating case study about the role strategic communications can play on the national political stage.


Webinar attendees will get the inside story directly from Kristin Pugh Bundy, the Senator’s campaign communications director,  and Mary Deming Barber, APR, Fellow PRSA, senior campaign communications volunteer, who will share strategy and lessons learned from this historic campaign.


Participants earn 1.0 APR Accreditation Maintenance Credits for a webinar. More APR Accreditation Maintenance Credit information

More learning opportunities.

Be sure that the email address you provide is capable of receiving emails from PRSA Houston. Add to your "address book" or "safe senders list." Coordinate with your IT department to allow email from

Erin Schwartz
(713) 563-4920
Author: Erin Schwartz
Phone: (713) 563-4920
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