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PRSA Houston News, Events Feb. 9, 2011

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March 2: Save Careers, Lives by Choosing the Right Words During a Crisis 


PRSA Houston welcomes Peabody Award-winning investigative journalist, Stephen Dean, KPRC Channel 2, as its March luncheon guest speaker.


Dean will be sharing insights from his newly-released book PR Misfires: Under the Gun. In his more than 25-year career, Dean has seen many surprising and startling crisis communications mistakes. From officials locking reporters inside the closet of a burning hospital to a prosecutor shocked by his off-the-record comments on the evening news, Dean turns real-life missteps into practical and crucial advice for those who may find themselves under the gun in the face of the news media during a crisis. 


Read Dean’s full bio.


Register for this event.



Date:           Wednesday, March 2, 2011

Time:           11:30 a.m. – 1:30 p.m.

Location:      Briar Club 


Contact:       Paula Ruth, APR, 281-870-1717. 

Sponsorships are available for this luncheon and all remaining luncheons in 2011.
Contact Paula Ruth, APR, 281-870-1717.


Feb 16: Media Mixer to Highlight 2011 Outlook, Trends


What trends do Houston's media see coming in 2011? Find out at PRSA Houston’s next Media Mixer, Wednesday, Feb. 16, 2011,

Don't miss this chance to get to know some of Houston's key reporters and how you can best interact with them.


PRSA Houston welcomes:


  • Mary Benton, Channel 2 KPRC
  • Kim Morgan, freelance writer, Houston Chronicle
  • Sara Waisanen Neighborhood Media LLC, Bellaire, West U, Fortbend and Katy

Date:           Wednesday, Feb. 16, 2011

Time:           7:30 a.m. - 8:30 a.m.

Location:      United Way Community Resource Center


Contact:       Paula Ruth, APR, 281-870-1717.



Feb 23: Schmooze! Build Your Network at PRSA Houston-TPRA Event


Come kick off 2011 with PRSA Houston’s New Professionals group and our friends at the Texas Public Relations Association, Wednesday, Feb. 23, at 360 Sports Lounge.


Open to PRSA members and non-members, this partnership with TPRA will feature free appetizers and drink specials (until 7:00 p.m.). There will also be a mini-speed networking session, so bring plenty of business cards, and be prepared to schmooze and make a lot of great, new connections!


Happy Hour Beverages include $2 domestic draft beer, $3 import draft, domestic bottles, well drinks, house margaritas and wine and $4 Import beer and $5 for call liquors.


This event aims to forge connections between Houston and PR professionals from around the great state of Texas.

Register for this event. (It's free!)


Date:           Wednesday, Feb. 23, 2011

Time:           5:30 p.m. - 9:00 p.m.

Location:        360 Sports Lounge


Contact:       David Casey


PRSA Houston Now Accepting Proposals for Web site Redesign

PRSA Houston and the Communications Committee are pleased to announce an exciting effort underway to enhance PRSA Houston's Web site.


We are currently requesting proposals from vendors to transform into an updated, dynamic site that is both visually appealing and engaging to site visitors. All qualified vendors are invited to submit a proposal for consideration.


Download the Request for Proposal (RFP) here(You can also access the RFP on the Communications Committee page.)

Questions about the RFP or the RFP review process must be submitted in writing to no later than 5 p.m., Feb. 14, 2011.


All proposals must be received by 5:00 p.m., Feb. 25, 2011.


The PRSA Houston Board of Directors will vote, select, and notify a vendor on April 6, 2011.


Accreditation Study Group Begins March 1


Is becoming Accredited in Public Relations one of your goals for 2011? No matter where you are in the process, you are invited to join the six-session Study Group that begins March 1.


This is the first in a series of events that will meet to review several topics:


·         Tuesday, March 1     Basic Concepts of PR; Publics and 
                             Public Opinion

·         Tuesday, March 8     Communications Theory and Diffusion

·         Tuesday, March 15    Research and Research Methods

·         Tuesday, March 22    Planning Process

·         Tuesday, March 29    Law and Ethics

·         Tuesday, April 5        Business Literacy


All sessions will be held at The Ammerman Experience (4800 Sugar Grove Blvd. Suite 400, Stafford, Texas 77477) from 6 to 8 p.m. Free visitor parking is available on the top level of the parking garage. 

Click here to register.

Registration for this event includes the entire series. Please register in advance as materials will be sent only to those registered.

Contact:       Kelly George, APR, at 281-575-4009.

Save the Date! - APR Bootcamp coming to Houston Aug. 17 - 20

PRSA, in conjunction with PRSA Houston, will present an APR Boot Camp in the Houston area Aug. 17-20, 2011. This four-day intensive program allows qualified candidates to prepare and take part in the Readiness Review™. If advanced from the Readiness Review™, candidates may then take the computer-based Examination for Accreditation in Public Relations on August 20 at a local Prometric testing site.


The boot camp is designed to provide a setting that will meet the needs of busy professionals whose schedules don’t permit extensive preparation time. The first three days of the Boot Camp will take place at the United Way of Greater Houston.


Candidate pre-requisites include:

  • Must be a PRSA member and/or a member of a Universal Accreditation Board participating organization
  • Approved application and Examination fee of $385 must be received by PRSA National
  • Must register for the Boot Camp one month in advance (required to clear Prometric examination authorization)
  • Download and complete the Readiness Review Questionnaire one month in advance of the Boot Camp

Check the PRSA National calendar of events for registration details in May.


Registration Fees for members of UAB Participating Organizations:

Day 1 – Readiness Review Preparation                         $80

Day 2 & 3 - Computer-Based Examination Preparation    $270

Full three days                                                      $350


More information about the Accreditation process.


Contact:       Kelly George, APR

March 1: PRSA Houston Rep to Take Part in PR News Conference
Register and receive a $300 discount!


Join PRSA Houston’s president-elect Ed Davis at PR News’ PR Measurement Conference, March 1, 2011, at the National Press Club in Washington, DC. Davis, director for Media & PR at United Way of Greater Houston, will participate in a panel discussion on “Media Measurement: From Mainstream to Social Media.”


This is a great opportunity to learn the must-know trends for 2011, how to establish measurement benchmarks and ensure your PR efforts are in line with the goals of the C-suite.


PR News is offering PRSA Houston members a discounted rate of $300 off its regular $895 rate to attend!


Don’t miss this one-day event packed with practical lessons in measurement - from measuring mainstream media to social media, linking PR efforts to business objectives, measuring employee communications, reputation management and how to make the most of your dashboard. Providing solid results of PR's role has never been more critical for communicators.


Don’t delay – register today! (Enter “SPEAKER” in the discount code box on the registration summary and payment page.)

Read the PR News Online article,
 PR Measurement in 2011: Show the Science, But Trust Your Instincts, featuring Davis.

Check This Week’s Job, Internship Postings on the PRSA Houston Job Bank

PR Intern new

Company: Fifth Ring

Fifth Ring, a global business-to-business communications firm with offices in Houston, Scotland, Dubai and Abu Dhabi, is seeking a... [More Info]

Communication Writer new

Company: Rice University

The Rice University Office of Public Affairs is seeking a versatile writer for a wide variety of communications. Duties... [More Info]

Media Relations Coordinator

Company: Fulbright & Jaworski L.L.P.

The international law firm of Fulbright & Jaworski L.L.P. is seeking a coordinator with 3-5 years experience in Public Relations or... [More Info]

Stay up to date with our RSS feeds.


Post a job on the Job Bank


Contact:       Paula Ruth, APR, 281-870-1717.


opel Your Career at

Thursday, February 10
Digital Media and Today’s Digital News Release: Make It Easy for Journalists to Pick Up Your Story

Find the best ways to get journalists to pick up your story. Digital news releases are designed to get all the information a journalist needs — contact links, images, video, backgrounders, bios and more — directly into the inbox of your targeted list of journalists. Malayna Williams will provide the strategies you need to get your story covered.

Play-Back Registration Available.

Wednesday, March 16
Making History with Strategic Communications: Lisa Murkowski’s Re-Election to the U.S. Senate

When Senator Lisa Murkowski (R-Alaska) lost the Republican primary election in August 2010, many pundits counted her out of the race. Only once before in U.S. history had a write-in candidate won election to the U.S. Senate. What followed her primary election loss is a fascinating case study about the role strategic communications can play on the national political stage.


Webinar attendees will get the inside story directly from Kristin Pugh Bundy, the Senator’s campaign communications director,  and Mary Deming Barber, APR, Fellow PRSA, senior campaign communications volunteer, who will share strategy and lessons learned from this historic campaign.


Participants earn 1.0 APR Accreditation Maintenance Credits for a webinar. More APR Accreditation Maintenance Credit information


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Erin Schwartz
(713) 563-4920
Author: Erin Schwartz
Phone: (713) 563-4920
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