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PRSA Houston News, Events Jan. 13, 2011

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Feb. 2: Meet Houston Business Journal's New Editor at Monthly Luncheon

Join PRSA Houston at its February luncheon to meet B. Candace Beeke, new editor of the Houston Business Journal.

Named editor in November 2010, Beeke was formerly editor of the weekly Business Review West Michigan since May 2008. She began her career in journalism at Business Direct Weekly, a predecessor of the Business Review, as a reporter in 2001.

Beeke graduated from Western Michigan University with a bachelor’s degree in public relations and a minor in journalism. She taught advanced and basic journalism as adjunct faculty at WMU since 2003.


The HBJ is one of the nation’s oldest business-to-business news publications.





Date:           Wednesday, Feb. 2, 2011

Time:           11:30 a.m. - 1:00 p.m.

Location:      Briar Club


Contact:     Paula Ruth, APR, 281-870-1717.



Thank you to our February luncheon sponsors


Other sponsorships are available for this event and every event
in 2011. 
Contact Paula Ruth, APR for more information.



Volunteers Needed for 2011 Excalibur Awards Committee


Are you a PRSA Houston member looking for ways to get involved in the chapter? Consider volunteering to help plan PRSA Houston’s 2011 Excalibur Awards. 


The annual Excalibur Awards competition honors outstanding professional accomplishments in the development and execution of comprehensive public relations programs and individual communications tactics.


The Excalibur Award is the most prestigious local award a public relations professional can receive. Gold, Silver and Bronze Excalibur Awards will be presented to talented PR professionals in dozens of categories. PRSA Houston also recognizes a PR Professional of the Year, Media Relations Professional of the Year, CEO Communicator of the Year, a Legacy Award winner, and an Annual Grand Excalibur Award winner.


Date:           Friday, Jan. 21, 2011

Time:           11:30 a.m. - 1:00 p.m.

Location:      The Tasting Room, Uptown Park


Contacts:     Tricia Bentley or Paula Ruth, APR, 281-870-1717.


Jan. 29: 25th Law & the Media Seminar

Terrorism & the Law: Suspect Policy


Join Houston-area attorneys, journalists and stu­dents at the 25th annual Law & the Media Seminar, Jan. 29, 2011 from 9:00 a.m. to 12:30 p.m. at the South Texas College of Law.


This year’s seminar - Terrorism and the Law: Suspect Policy – will take you behind the scenes of the biggest counter-terrorism cases of our day. Program highlights:
  • Meet NPR’s Dina Temple-Raston
  • Teleconference with Maher Arar, a computer engineer who came to public attention after he was rendered to Syria by American authorities.
  • Interact with a panel discussion, including Michael Battle, former United States Attorney for the Western District of New York and former direc­tor of the Executive Office for United States Attorneys; Profes­sor Geoffrey Corn, South Texas College of Law, who is an expert in military law, national security and public international law; and Jack B. Zimmermann, criminal defense attorney, who has repre­sented US service members charged with crimes against sus­pected Iraqi terrorists.

Download the registration form.


Date:           Saturday, Jan. 29, 2011

Time:           9:00 a.m. - 12:30 p.m.

Location:      South Texas College of Law


Contacts:     Brooke Eshleman, 713-759-1133.



March 1: PRSA Houston Rep to Take Part in PR News Conference
Register and receive a $300 discount!


Join PRSA Houston’s president-elect Ed Davis at PR News’ PR Measurement Conference, March 1, 2011, at the National Press Club in Washington, DC. Davis, director for Media & PR at United Way of Greater Houston, will participate in a panel discussion on “Media Measurement: From Mainstream to Social Media.”


This is a great opportunity to learn the must-know trends for 2011, how to establish measurement benchmarks and ensure your PR efforts are in line with the goals of the C-suite.


PR News is offering PRSA Houston members a discounted rate of $300 off its regular $895 rate to attend!


Don’t miss this one-day event packed with practical lessons in measurement - from measuring mainstream media to social media, linking PR efforts to business objectives, measuring employee communications, reputation management and how to make the most of your dashboard. Providing solid results of PR's role has never been more critical for communicators.


Don’t delay – register today! (Enter “SPEAKER” in the discount code box on the registration summary and payment page.)


Read the PR News Online article,
 PR Measurement in 2011: Show the Science, But Trust Your Instincts, featuring Davis.

Save the Date – APR Boot Camp Coming to Houston Aug. 17-20


PRSA, in conjunction with PRSA Houston, will present an APR Boot Camp in the Houston area Aug. 17-20, 2011. This four-day intensive program allows qualified candidates to prepare and take part in the Readiness Review™. If advanced from the Readiness Review™, candidates may then take the computer-based Examination for Accreditation in Public Relations on August 20 at a local Prometric testing site.


The boot camp is designed to provide a setting that will meet the needs of busy professionals whose schedules don’t permit extensive preparation time. The first three days of the Boot Camp will take place at the United Way of Greater Houston.


Candidate pre-requisites include:

  • Must be a PRSA member and/or a member of a Universal Accreditation Board participating organization
  • Approved application and Examination fee of $385 must be received by PRSA National
  • Must register for the Boot Camp one month in advance (required to clear Prometric examination authorization)
  • Download and complete the Readiness Review Questionnaire one month in advance of the Boot Camp

Check the PRSA National calendar of events for registration details in May.


Registration Fees for members of UAB Participating Organizations:

Day 1 – Readiness Review Preparation                        $80

Day 2 & 3 - Computer-Based Examination Preparation    $270

Full three days                                                      $350


More information about the Accreditation process.


Contact:       Kelly George



January Luncheon Photos Posted


Get a glimpse of photos from PRSA Houston’s Jan. 5 luncheon that featured METRO’s president and CEO George Greanias.


Pictured among those listening to Greanias are 2011 PRSA Houston president Michelle McCormick, 2009 PRSA Houston president Terri Larson and new members, Thao Pham, Isidro Reyna, and Katie Floyd.



PRopel Your Career at


Thursday, Jan. 27

Creating a Social Media Policy to Fit Your Organization: Develop Guidelines to Lessen the Risk


Creating a social media policy or guidelines for your organization can be a daunting task.  Many companies begin communicating in the social media landscape and then have to step back to build their policies.  So, where do you start?  Deirdre Breakenridge outlines what you need to know to develop a social media policy that fits your organization.


Tuesday, Feb. 8

Getting Ready for the APR Readiness Review: Increase Your Chances of Advancing


Distinguish yourself. Make 2011 the year you get your APR designation! Take your first step by learning how to prepare for your Readiness Review. Successful newly Accredited professionals and Readiness Review panelists offer insights and suggestions.


Participants earn 1.0 APR Accreditation Maintenance Credits for a teleseminar. For more APR Accreditation Maintenance Credits information, visit PRSA’s Accreditation page.



Great Marketing ROI for a Lousy Economy: An Integrated Approach for Senior-Level Practitioners


Capitalize on the down economy, despite limited budgets, with nimble strategies delivering powerful ROI. In this webinar, instructor David Warschawski will discuss the most cost-effective and dynamic tools on the market, from branding to social media, as well as how to orchestrate their application. Also, David will present case studies on integrated campaigns that succeeded in this business environment.

More learning opportunities.

Business Directory Offers Great Exposure


What do Newman & Newman, Inc., The Mills Agency, The Writing Workshop and Bernstein & Associates have in common? They all recently posted or renewed a Business Directory listing at


These companies know that PRSA Houston site visitors are the ones they need to reach. Business Directory listings at help increase Google search engine rankings. 

A directory listing is just $100, which gives businesses exposure to site visitors for one year. PRSA Houston's site got 11,309 visits and 40,146 page views in the most recent month. Let your business start benefitting from this traffic today.


Contact:       Paula Ruth, APR, 281-870-1717. 

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Erin Schwartz
(713) 563-4920
Author: Erin Schwartz
Phone: (713) 563-4920
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