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PRSA Houston News, Events July 13

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Meet Neighborhood News Leaders at July Media Mixer

As the metropolitan area of Houston has grown, so has the need for more community news. Join PRSA Houston Thursday, July 29, for an insider conversation with Houston-area neighborhood news leaders.

Joining us to share their expertise are:


Register by July 28

Date:           Thursday, July 29, 2010

Time:           7:30 a.m. - 8:30 a.m.

Location:      United Way Community Resource Center

                   50 Waugh Drive

Contact:         Paula Ruth, APR, 281-870-1717



Reorder Excalibur Awards

Congratulations to all of the 2010 Excalibur Awards for Excellence winners who were recognized at the 2010 Excalibur Awards Gala presented by Brookwoods Group, June 17.


July 18 is the deadline for ordering additional copies of your Excalibur Award. Use either the paper form or the online form to place your order. Each entry submitted online will automatically go to Michelle McCormick.
Pictured right: PRSA Houston president Stephanie Dedeaux, APR presents the Communicator of the Year Award to Greg C. Garland, CEO of Chevron Phillips Chemical Company, LP.


Gala Photos


Thanks to Shelly Chetty and SPC Creative Photography for the wonderful Gala photographs. View more Excalibur Awards Gala photos.


Order prints or download images from SPC Creative before July 15, and a portion of the proceeds will be donated to the Public Relations Foundation of Houston.

To view the complete list of winners, visit the PRSA Houston Web site.

Share your Gala memories on PRSA Houston’s Facebook page.



APR Study Group Meets Through July 15


Want to become accredited? The APR Study Group has one session remaining in the six-session series - Business Literacy - Thursday, July 15.


Previous sessions covered Basic Concepts of PR: Publics and Public Opinion, Communications Theory and Diffusion and Research, Research Methods, Planning Process and Law and Ethics.

Register now.
Study Group materials will be sent only to those registered.

Time:           6 p.m. – 8 p.m.

Location:      University of St. Thomas Basilian Room, Welder Hall, 1st Floor

Parking:       Street parking minimal; Moran Center parking garage available near W. Alabama/ Graustark


Contact:       Kelly George, APR, 281-575-4009
APR Spotlight: Christine Ruiz Hopkins, APR
APR is a mark of distinction for public relations professionals who demonstrate their commitment to the profession and to its ethical practice. APR candidates are selected based on their broad knowledge, strategic perspective and sound professional judgment.

PRSA Houston talked to Christine Ruiz Hopkins, APR, public relations manager, Mitchell Historic Properties. Here, she shares her Accreditation story.

PRSA Houston:  What made you decide to become Accredited at this stage in your career?


Hopkins: Accreditation has been a long-term professional goal of mine, but I just kept putting it off. Early in my career, I felt like I didn’t have enough experience, then later, it seemed I was too busy to commit the time to studying. This year I turned 40, and getting Accreditation in my profession was one of my goals for this milestone in my life. I thought if not now, when?


PRSA Houston: How did you prepare for the Readiness Review and computer-based exam?


Hopkins: Last year, I participated in an APR study group PRSA Houston coordinated. This weekly meeting gave me the confidence to realize I had the necessary experience, and it served as a good review for the process. I also read the recommended study guide and Public Relations Strategies and Tactics (Ninth Edition). I really enjoyed this book and the case studies. I also participated in PRSA's APR Boot Camp immediately before the exam. It forced me to focus on studying, taking my readiness review and the test all in a week.


PRSA Houston: What advice do you have for others who are considering Accreditation?


Hopkins: Both the study group and the boot camp were very helpful. This is a great service to PRSA members, and it helped me make the time to become Accredited.


PRSA Houston: Do you have any other comments or suggestions for people thinking of becoming accredited?


Hopkins: The exam was a good test of work experience and knowledge base. I’ve been out of college since 1992, so I was really intimidated about taking the test. During the boot camp, one of the speakers told us to consider the test as research. This gave me a better perspective and reduced my anxiety.



Aug. 4: After Ike: Communicating UTMB's Recovery

How many PR professionals do you know who have ridden a bicycle through hurricane debris to deliver a message to the media? Following Hurricane Ike, a University of Texas Medical Branch at Galveston (UTMB) staff member did just that.


At PRSA Houston's August 4 luncheon, UTMB director of media relations Raul Reyes will describe the role communications played in the crisis immediately following Ike, through the legislative challenges to the institution's survival and to its recent financial triumphs. Throughout, Reyes' team reminded key audiences of UTMB's vital importance not only to Galveston but also to patients throughout Southeast Texas. 


Reyes served as a reporter and editor at numerous organizations before joining UTMB in 2007. Most recently, he was an editor at the New York Times, national editor at the Dallas Morning News and assistant managing editor at the San Antonio Express-News. A graduate of the University of Houston, Reyes began his career at the Houston Chronicle, where he advanced from copy boy to become a city hall and Texas Capitol bureau reporter.

Register now



Date:        August 4, 2010

Time:        11:30 a.m. - 1:30 p.m.

Location:   Briar Club

Contact:    Paula Ruth, APR, 281-870-1717, for event information
                 and additional sponsorship opportunities


Thanks to our August sponsor


Accredited Members Recognized  

PRSA Houston Assembly Delegate and Accreditation Chair Kelly George, APR, Halliburton, presents pins and congratulates our newly accredited members Louis Smyth, III, APR, Universal Weather & Aviation; Stacey Cox, APR, CenterPoint Energy, and Leigh Akin, APR, Amegy Bank.


View pictures from the July luncheon and professional development workshop led by David Grossman, ABC, APR, Fellow PRSA.


Grossman is the author of You Can’t NOT Communicate: Proven Solutions That Power the Fortune 100­ and founder of The Grossman Group, a communications consultancy specializing in organizational consulting, strategic leadership development and internal communications.


Thanks to our July sponsor

Oct. 6: Leading Real Estate with Communication


PRSA Houston welcomes one of Houston’s most PR-savvy chief executives to its Oct. 6 luncheon. Bob Hale, chief executive officer for Houston Association of Realtors (HAR), will address selling real estate and realtors through effective communication.


Despite a recession partially driven by a national real-estate bust, a month doesn’t pass without HAR making headlines with its home sales reports.


Hale not only champions HAR’s benefits to association members, he supports robust communications with consumers to help them understand the importance of including realtors in their real-estate transactions. Routinely recognized by trade media as one of America’s most influential people in real estate, Hale also received the 2010 Communication Leadership Award from IABC Houston.


Hale’s enthusiastic belief in all types of traditional and social media helps drive a million unique visitors a month to and makes HAR the largest organization of its type in the nation.


Date:        October 6, 2010

Time:        11:30 a.m. - 1:30 p.m.

Location:   Briar Club

Contact:    Paula Ruth, APR, 281-870-1717, for event information
                 and sponsorship opportunities


PR Day Theme, Logo Unveiled


With preparations for PR Day 2010 in full swing, the 2010 Planning Committee is happy to reveal this year’s PR Day logo.


This new logo embodies the theme of this year’s event, PRSA: Promoting Relationships Surviving Adversity, by playing on the popular iPhone application, “Words With Friends.” Apps such as these are part of the smart phone revolution that is helping connect messages to individuals globally through technology.


While the popularity of social media and new technologies have added new ways to get communication messages out to audiences of all ages, it has also required PR and communications professionals to stay on their toes when crises occur as news, good or bad, is also able to reach the public within seconds with just a click of a button.


PR Day 2010 will focus on promoting networking with diverse audiences through the use of these technologies and other communication outlets, while also staying on top of the adverse effects that new technologies can produce.

Early speaker commitments include philanthropist and co-founder of Paper City Magazine, Becca Cason Thrash, and Paul Taaffe, chairman and CEO of Hill & Knowlton, Inc.


Plan to attend PR Day 2010 November 30, 2010 at the Hyatt Regency Downtown.


Visit the 2010 PR Day page on the PRSA Houston site.



PR Day Planning Committee Needs You


Interested in helping plan this year’s
PR Day? Join the 2010 Planning Committee!



Date:        Wednesday July 14, 2010

Time:        12:00 p.m. - 2:00 p.m.

Location:   United Way Building (50 Waugh Drive, Houston, Texas)

Contact:    PR Day Chair Lady Oliver, 832-866-6608



PR Day Sponsorships Offer Great Value

Sign-up to be a sponsor of one of the biggest PRSA Houston events of the year! 
Thanks to our Swag Bag sponsor

Other sponsorship opportunities include, but are not limited to:
·         Presenting Sponsor (exclusive) $5,000 - Helps cover the operating expenses associated with providing a first-class professional development experience for PR professionals.
·       Technology Sponsor (exclusive) $4,000 - Underwrites the cost of all projector, laptop and wide-screen costs associated with PR Day 2010.
·        Conference Kit Sponsor (exclusive) $2,500 - Covers cost of attendee conference kit.

·        Keynote Speaker Sponsor (exclusive) $2,500 - Helps cover costs to bring in a high-level national speaker. Includes speaker travel & honorarium (if applicable), roundtrip airfare, meals and hotel accommodations.

·        In-Kind Sponsor - Covers the costs of printing invites, save the date cards, programs, cds, signage, or other logistical costs for the event. 


Download the PR Day Sponsorship Guide for more information.


PR Day Contacts:     

Committee Chair – event management

Lady Oliver:


Communications Chair - promotions, media

Kristi Krupala: (713) 792-2096;


Sponsorships - sponsorships, vendor exhibits, donations

Shannon Simonson: (281) 687-5403;


Programming Chair - speakers, program

Cynthia Miller: (225) 610-0592;


Venue Logistics - exhibits, logistics, speaker travel

Meagan Stangle: (713) 243-8879;



Wanted: PR Bloggers


Have an opinion on a PR issue you want to share?  Share your viewpoint with hundreds of PR professionals in the Houston area, and blog for PRSA Houston.  Become a trusted resource on some of the great PR issues of our time — from BP to teabaggers and beyond.  PRSA provides the forum.  You provide the thought leadership. Your followers provide the dialogue. 


ContactMike Wysatta for more information.

Luncheon Sponsorships Offer Good Marketing Value 

Are you a company looking for exposure to more than 2,000 communications professionals? PRSA Houston has monthly luncheon sponsorship opportunities available.

Thanks to
MedTouch for sponsoring out August luncheon, featuring UTMB director of media relations Raul Reyes. Other sponsorships are available. Luncheon sponsors get the following benefits for $500:


  • mention in promotional e-mail sent to database of 2000-plus subscribers
  • mention and text link in ePRo, the PRSA Houston newsletter sent to 2000-plus subscribers
  • text/Logo link on PRSA Houston Web site for one month
  • ability to distribute materials to all luncheon attendees
  • table in room to talk with luncheon attendees before and after the event
  • speaking opportunity at the luncheon (no more than 3 minutes)
  • one free lunch registration at the President's table; others available at $30 member rate
  • One time use of an electronically provided member list of physical addresses for all 440 PRSA Houston members.
Luncheon sponsorships do not include PR Day, for which we offer several exclusive PR Day sponsorship packages. Read more about this premiere event on the PR Day Page. Multi-event sponsorship agreements are also available.

Contact:       Paula Ruth, APR, 281-870-1717



Follow PRSA Houston


Be sure that the email address you provide is capable of receiving emails from PRSA Houston. Add to your "address book" or "safe senders list." Coordinate with your IT department to allow email from

Erin Schwartz
(713) 563-4920
Author: Erin Schwartz
Phone: (713) 563-4920
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