July 6: How to Build a Fortune 50 Brand
From Time Warner and AOL, to HP and Compaq, to Continental and United Airlines, mergers and acquisitions are becoming common these days, with some taking place in our own backyard. What happens when a popular brand is purchased by another lesser known or less popular brand? How do these companies maintain brand loyalty? What sort of branding, advertising and promotions are in place?
June 6 at the Briar Club, PRSA Houston welcomes Jim Garrity, former Wachovia chief marketing officer and current founder and CEO of marketing consultancy, BridgeTwoWorlds, LLC. Garrity will explore the strategies Fortune 50 companies implement and obstacles they must overcome when they change from a well-known, fan-loyal brand to an out-of-town player. He’ll also share how companies downplay the loss of a local name (such as with Foley’s and Macy’s) and what they do to bring customers back.
Garrity retired from Wachovia in 2007 and launched BridgeTwoWorlds, LLC., which helps advertisers, agencies and digital media companies bridge the gap between the worlds of traditional and digital communications. He is also a Non-Executive Director of Burst Media, is Chairman of Canoe Ventures’ Advisory Board, Chairman of Digitalsmiths’ Advisory Board, Co-Chair of CLOVR Media's Advisory Board and serves as an advisor to Marketshare Partners and Evidon. Read Garrity’s full bio. (Under the Speakers tab.)
Date: Wednesday, July 6, 2011
Time: 11:30 a.m. – 1 p.m.
Location: Briar Club 2603 Timmons Lane, Houston, 77027
Sponsorships are available for this and every event in 2011.
Aug. 17-20: APR Bootcamp in Houston
Register by July 13
Register today for the APR Boot Camp in Houston, Aug. 17-20, 2011. This four-day intensive program, brought to you by PRSA, in conjunction with PRSA Houston, will present and allow qualified candidates to prepare and take part in the Readiness Review™.
If advanced from the Readiness Review™, candidates may then take the computer-based Examination for Accreditation in Public Relations on August 20 at a local Prometric testing site.
The bootcamp is designed to provide a setting that will meet the needs of busy professionals whose schedules don’t permit extensive preparation time. The first three days of the Boot Camp will take place at the United Way of Greater Houston.
Candidate pre-requisites include:
- Must be a PRSA member and/or a member of a Universal Accreditation Board participating organization
- Approved application and Examination fee of $385 must be received by PRSA National
- Must register for the Boot Camp one month in advance (required to clear Prometric examination authorization)
- Download and complete the Readiness Review Questionnaire one month in advance of the Boot Camp
Day 1 – Readiness Review Preparation $80
Day 2 & 3 - Computer-Based Examination Preparation $270
Full three days $350
More information about the Accreditation process.
Contact: Kelly George, APR
Call for Speakers: PRSA Southwest District Conference
Conference takes place in Tulsa, OK, April 11-13, 2012. The deadline for proposals is Monday, August 29, 2011
PRSA Southwest District Conference organizers are looking for experienced presenters who can motivate and energize an audience on the latest tools, techniques, trends and knowledge of new technology or research pertaining to public relations. Presenters are need for breakout sessions of approximately 90 minutes and keynote speakers for general sessions.
Industry experts, seasoned practitioners, academics, researchers, or public relations service providers are welcome to submit a proposal to individually or jointly present a topic relevant for PR practitioners with varying levels of experience. Organizers are open to any proposal that provides PR professionals with new knowledge, insight and ideas that can enhance their professional capabilities.
The proposal must include a title, the topic, a description of the proposed presentation (200 words maximum) and three learning objectives participants will take away from the session. Please also include a biography (100 words maximum) and a list of previous speaking engagements. Programs must offer solid and authentic tactical and strategic insights, and must NOT be a commercial for products or services. Programs that are interactive and engage the audience are encouraged.
Presenters will receive a travel stipend and lodging and a complimentary registration to the conference.
Send proposals to email@example.com or mail to:
Call for Speakers
3701-A S. Harvard, #346
Nominating Committee Forming
In preparation for the upcoming board elections Stephanie Dedeaux, APR, immediate past president, is seeking PRSA Houston members who are interested in serving on the nominating committee. The nominating committee helps identify candidates for PRSA Houston's board of directors and national assembly delegates. A minimum of three accredited members are required.
Please contact Stephanie at firstname.lastname@example.org if you are interested in assisting with the nominating committee.
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