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PRSA Houston News, Events June 2

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Invitations Sent for Excalibur Awards Gala June 17


Join in on the honor, networking and fun! You'll receive your mailed invitation soon, but you can reserve your seat now for this year's Excalibur Awards Gala, emceed by KUHF station manager and chief operating officer Debra Fraser, June 17, at the Junior League of Houston.


A cocktail reception sponsored by Coyne Public Relations and silent auction benefiting the Public Relations Foundation of Houston student scholarship will begin at 6 p.m. Dinner will be served at 7 p.m., followed by the awards presentations. 


A Few Tables Remain

Only a few prime table locations remain. If you were thinking about purchasing a table, don’t delay! Contact Christina LaCanfora or Ed Davis for table purchasing information.


Reserve a table for your company or friends! Table pricing

Send table and sponsorship package guest lists to Paula Ruth, APR by June 11. 



Tickets are still available. Check the sponsorship packet for a special ticket package for PRSA members.


Between June 1
& June 14:
            $90 members / $105 non-members


After June 14:        $115 members and $125 non-members


Purchase individual tickets


Please note if you will need a vegetarian meal when registering.

CEO Communicator of the Year Announced


This year’s PRSA Houston CEO Communicator of the Year Award will be presented to Greg C. Garland from Chevron Phillips Chemical. Garland is president and CEO of Chevron Phillips Chemical Company. During his 20-year career, he has proven to be a valued asset to his company, its shareholders, Chevron and ConocoPhillips. Last year, Garland created a plan called “A Formula for Greatness” designed to motivate his company's 9,000 employees across more than 80 nations to be financially successful in a down economy.

Legacy Award Winner Announced

The PRSA Houston Legacy Award will be presented to Kris Taylor, APR. A former PRSA Houston president, Taylor has been a communications force in Texas education for more than 30 years. Recently retired from Katy I.S.D., Taylor is known as a phenomenal strategist with the ability to engage local communities in building stronger support for Texas public schools.

Please join us at the Excalibur Awards, as we honor Garland and Taylor for their outstanding achievements.


Full event details:   Excalibur Awards site



PRSA Houston thanks all of our supporters
for making the Excalibur Awards possible 
Presenting Sponsor


Reception Sponsor

In-Kind Sponsors



PRSA Houston thanks the following organizations
for purchasing tables

Knights of the Roundtable





The Vanguard


July 7 Seminar/Luncheon:
You Can’t NOT Communicate, Other “Must-Dos” of High-Performing Communications Departments


What differentiates the top leaders?  What's the best defense in managing change and difficult situations, or driving change?


This July, David Grossman, ABC, APR, Fellow PRSA, will lead a morning workshop in addition to the monthly luncheon and explain how the most effective leaders and successful organizations use leadership communications to drive their business. PRSA Houston members and guests can register online for the morning seminar, luncheon, or both.


Grossman is the founder of The Grossman Group, a Chicago-based communications consultancy that specializes in organizational consulting, strategic leadership development and internal communications. He is also the author of You Can’t NOT Communicate: Proven Solutions That Power the Fortune 100.
Date:        July 7, 2010
Time:        8 a.m. - 11 a.m. (seminar)
                11:30 a.m. - 1:30 p.m. (luncheon)
Location:   Briar Club

Contact:    Paula Ruth, APR, 281-870-1717
Thanks to our July sponsor



Donate to PR Foundation Auction


The Public Relations Foundation of Houston (PRFH) will host its annual silent auction June 17 as part of the 2010 Excalibur Awards for Excellence. You can support the future of our profession by donating items to the auction or purchasing an item at the event. 


Some of the donations that will be available at the auction include:


·         St. Arnolds Brewing Company gift basket

·         Overnight get-a-way for two at the Houstonian Hotel

·         Chi hair care products from Farouk USA

·         Bowling party at Lucky Strike Lanes & Lounge

·         City-wide family membership to the YMCA of Greater Houston

·         Houston Rockets jerseys from Gulf States Toyota

·         Ensemble Theater tickets

·         Performance tickets from the Houston Ballet

·         Membership to the Museum of the Fine Arts 


Supporting PRFH is a win-win for everyone involved. The Foundation awards a $3,000 scholarship to support a local, deserving student studying PR or communications each year. The Excalibur Awards auction is PRFH’s largest fundraising event.  


Contact: Tricia Bentley or Ania Czarnecka


June 3: Want to Become an APR? Join a Study Group

Want to become accredited? Join the six-session APR Study Group beginning June 3. These sessions will cover everything to prepare you for the exam. Session dates and subjects include:


Thursday, June 3      Basic Concepts of PR; Publics, Public Opinion 
Wednesday, June 9   Communications Theory and Diffusion
Wednesday, June 16 Research and Research Methods
Thursday, June 24    Planning Process
Thursday, July 8       Law and Ethics
Thursday, July 15     Business Literacy
Please register by June 3. Registration for this event includes the entire series. Study Group materials will be sent only to those registered.

Time:           6 p.m. – 8 p.m.

Location:      University of St. Thomas Basilian Room, Welder Hall, 1st Floor

Parking:       Street parking minimal; Moran Center parking garage available near W. Alabama/ Graustark

Contact:       Kelly George, APR, 281-575-4009


APR Spotlight: Rob Lazaro, APR

APR is a mark of distinction for public relations professionals who demonstrate their commitment to the profession and to its ethical practice. APR candidates are selected based on their broad knowledge, strategic perspective and sound professional judgment. PRSA Houston talked to Rob Lazaro, APR, who earned his accreditation a few months ago.

PRSA Houston: Why did you become accredited at this stage in your career? 

Lazaro: Accreditation had always been a goal of mine, and at this stage in my career, with more than 12 years experience in public relations, I felt comfortable and confident enough to take on the challenge.  However, even with my experience and preparation, it was a formidable challenge, and I learned a lot through the entire experience.


PRSA Houston: How did you prepare for the Readiness Review and computer-based exam?  

Lazaro: My preparation method for both the review and computer-based exam was a process of total emersion into the field of study. Reviewing theoretical models, laws, history, and trying to incorporate them into daily practice was useful. Most of all, I found talking with other professionals - accredited and non-accredited - extremely helpful throughout the process.  


PRSA Houston: What advice do you have for others who are considering Accreditation?

Lazaro: I think accreditation is one of the most valuable accomplishments a PR professional can achieve not only for themselves, but also for all of us in the PR field. The more we challenge and improve ourselves individually, the better we become as a profession.    


PRSA Houston: What other advice or suggestions would you give those considering accreditation?  

Lazaro: As with any endeavor, you will get out what you put in with your efforts. The more involved you become with professional organizations such as PRSA or professional development such as attaining your APR, the more opportunities and doors to success you will open for yourself.

June 9: Help Plan PR Day 2010

Looking for a chance to network and showcase your communications talents to others in our community? Join the PR Day 2010 Planning Committee to help make this event a hit! Volunteer opportunities include programming, logistics, communications and more.
PRSA Houstons PR Day 2010 a one-day conference and expo event – is scheduled for Nov. 30 at the Hyatt Regency Downtown. This year’s theme is PRSA: Promoting Relationships and Surviving Adversity.
Date:         Wednesday, June 3
Time:         11 a.m. - 1 p.m.
Location:    United Way of Greater Houston, 50 Waugh Dr.

: Lady Oliver or Paula Ruth, APR, 281-870-1717, for more information.


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Erin Schwartz
(713) 563-4920
Author: Erin Schwartz
Phone: (713) 563-4920
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