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PRSA Houston News, Events March 15, 2011

Hello [firstname],

April 6: PRSA Houston Monthly Luncheon to Feature H-E-B's PR Leader
Learn community relations the H-E-B way

Join PRSA Houston at its April 6 luncheon to meet Cyndy Garza-Roberts, director of public affairs, Houston Division of H-E-B.


Garza-Roberts will share how the Texas-based supermarket chain has developed a stellar community relations campaign that has made tremendous inroads in dozens of Texas neighborhoods. Luncheon guests will also learn how the popular grocer influences customer impressions and how some of H-E-B’s major community relations programs began.


While she began her career in broadcasting at KTRK, Garza-Roberts’ vast communications experience has also included leadership positions at the University of Houston, the University of Texas Health Science Center Houston and Reliant Energy.


Read Garza-Roberts’ bio. (Under the Speakers tab)


Register for the luncheon.



Date:           Wednesday, April 6, 2011

Time:           11:30 a.m. – 1:30 p.m.

Location:      The Briar Club


Contact:       Paula Ruth, APR, 281-870-1717. 

Sponsored by 
Other opportunities are available throughout 2011.
Contact Paula Ruth, APR, 281-870-1717.

Join the PR Day 2011 Committee for Fun, Worthwhile Experience 


The PR Day Committee is gearing-up to plan yet another wonderful conference this fall. Got killer speaker connections or seasoned event-planning chops? We want you!


The PR Day committee isn’t just work, it’s fun! Getting involved is a great opportunity to meet other PR practitioners and showcase your creativity and experience. Meetings are usually scheduled bi-weekly and/ or monthly. Subcommittees include programming, communications, logistics and sponsorships.  
Contact Andrea Fineman or Ann Herlocher to RSVP and to learn more.


Date:           Wednesday, March 23, 2011

Time:           7:30 a.m.

Location:      Interfaith Ministries (3217 Montrose, Houston, 77006



Excalibur Award Call for Entries
PRSA Houston invites you to participate in the 2011 Excalibur Awards for Excellence Program. This annual competition honors outstanding professional accomplishments in the development and execution of comprehensive public relations programs and individual communications tactics.


PRSA Houston has once again made a few changes to the Excalibur Awards to provide an even bigger bang for your buck, including:

·         $20 discount for Early Bird entries

·         Expanded Special Award categories to include awards for agencies and teams

·         Simplified nominating process for Special Awards

·         No charge for PRSA members to make Special Award nominations

·         Average minimum scoring to qualify for an award

·         Streamlined the entry binder from 3" to 1"

·         Special recognition logo for Special Award winners to use in their email signatures or on their websites 



·         March 24, 2011 – Early bird entries received by 5 p.m. receive a $20 discount per entry.

·         April 8, 2011 – On-time entries due by 5 p.m.

·         April 15, 2011 – Late entries accepted until 5 p.m. assessed a $60 late fee per entry.

No entries will be accepted after 5 p.m., April 15.
Excalibur Award winners will be showcased at the 2011 Awards presentation and dinner in June, at which time Gold, Silver and Bronze Excalibur Awards will be presented to talented PR professionals. Additionally, one entry will receive the 12th Annual Grand Excalibur Award, an engraved steel sword recognizing the highest professional standards we strive to attain on behalf of our customers, clients, corporations and shareholders.


Please join the PRSA Houston Chapter in saluting the best work of the year by entering the 2011 Excalibur Awards and attending the awards ceremony.

Call for Entries Packet

2011 Excalibur Awards Website


Contact:       Meagan Stangle, 713-243-8879.


Ten Steps to Award Winning Contest Entries

Want to ensure your entry will be award-winning? Review these tried and true tips presented by Julie Fix, APR Fellow PRSA.

PR Foundation Auction

The Silent Auction benefiting the Public Relations Foundation of Houston raised more than $4,200 in 2010. Thanks to all of our bidders for making this possible.

Items are being collected for this year's event. Contact
Ania Czarnecka to contribute to this year's action.

Houston-area APR Bootcamp Registration Now Open!
Register by July 13

Registration is now open for APR Boot Camp in the Houston area Aug. 17-20, 2011. This four-day intensive program, brought to you by PRSA, in conjunction with PRSA Houston, will present and allow qualified candidates to prepare and take part in the Readiness Review™.

If advanced from the Readiness Review™, candidates may then take the computer-based Examination for Accreditation in Public Relations on August 20 at a local Prometric testing site.


The boot camp is designed to provide a setting that will meet the needs of busy professionals whose schedules don’t permit extensive preparation time. The first three days of the Boot Camp will take place at the United Way of Greater Houston.


Candidate pre-requisites include:

  • Must be a PRSA member and/or a member of a Universal Accreditation Board participating organization
  • Approved application and Examination fee of $385 must be received by PRSA National
  • Must register for the Boot Camp one month in advance (required to clear Prometric examination authorization)
  • Download and complete the Readiness Review Questionnaire one month in advance of the Boot Camp

Register by July 13!

Registration fees for members of UAB Participating Organizations:

Day 1
– Readiness Review Preparation                        $80

Day 2 & 3 - Computer-Based Examination Preparation   $270

Full three days                                                     $350


Contact:       Kelly George, APR


Tonight's APR Study Group Session to Highlight Research Methods
Is becoming Accredited in Public Relations one of your 2011 goals? No matter where you are in the process, study group sessions are being offered to boost your exam performance.


This series of session topics includes:

Tuesday, March 1

Basic Concepts of PR; Publics and Public Opinion

Tuesday, March 8

Communications Theory 
and Diffusion

Tuesday, March 15

Research and Research Methods

Tuesday, March 22

Planning Process

Tuesday, March 29

Law and Ethics

Tuesday, April 5

Business Literacy


Registration for this event includes the entire series. Please register in advance as materials will be sent only to those registered.



Date:           Every Tuesday between March 1 and April 5

Time:           6 p.m. - 8 p.m.

Location:      The Ammerman Experience

4800 Sugar Grove Blvd. Suite 400, Stafford, 77477

(Free visitor parking available on the top level of the
          parking garage.)


Contact:       Kelly George, APR, 281-575-4009.

All April - Four Half-price PRSA Webinars

During the month of April, PRSA is offering deep discounts on select professional development webinars. Get access to some of the industry’s thought leaders for 50 percent off the original price of the event!

Register now (Use promotion code PDSL411.)

The limited-time promotional rate of $75 applies to the following webinars:

April 12, 3–4 p.m.

Mobile Marketing: A Primer for PR Professionals

Find out what you need to know before you take your product or brand mobile. Learn who is mobile and how you can reach them, and how to develop a mobile strategy. Also, develop an understanding of trends that will impact mobile marketing in the near future.


April 14, 3–4 p.m.
Master the Art of the Storyteller: Move People to Act With ‘the Most Powerful Form of Human Communication

Gain insight into how to make your message memorable and enhance communications to create a buzz for your ideas. Learn how to reframe the five W’s to tell a story, a seven-second rule that will help determine whether your material is really an anecdote and the secret to organizing your material into a powerful story.


April 19, 3–4 p.m.

Creating Your Own Measurement Dashboard: Identifying the Right Metrics and How to Display Them

Learn how to develop your own key performance indicators (KPIs), establish baselines, collect and evaluate all available measurements and set realistic targets for the metrics you select.

April 26, 3–4 p.m.

Grow Word-of-Mouth Movements: People are the Killer App

Discover how your brand can build and grow a movement. Also, learn how to turn product conversations into passionate conversations, encourage your customers to be brand ambassadors, measure word-of-mouth ROI and allow your fans to share brand ownership.

All webinars are on East Coast time.

More PRSA Professional Development opportunities



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Erin Schwartz
(713) 563-4920
Author: Erin Schwartz
Phone: (713) 563-4920
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