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PRSA Houston News, Events Nov. 16, 2010

Hello [firstname],

This Week: Join Media Relations 'Stars' at Media Breakfast

You've heard from the media; now hear from Houston's media relations super stars at the next Media Mixer breakfast Nov. 18, 7:30 a.m., at the United Way Community Resource Center.


This year for the first time in Excalibur Awards history, the awards committee reached out to the local media and asked, “Who stands out in the crowd of PR professionals you work with on a regular basis?” The committee received responses from more than two dozen editors, reporters and journalists from all over Houston. Kim Padgett, principal and founder of The Padgett Group, won the distinction of Media Relations Professional of the Year.


Awards also were given to two additional shining stars - Alicia Cahill, public information officer for the City of Galveston, and Heather Saucier, assistant division manager of communication and spokeswoman for the Harris County Flood Control District.


Register Now


Registration is $5 for members; $10 for Non-Members. Refreshments will be served.



Date:           Thursday, November 18, 2010

Time:           7:30 a.m. – 8:30 a.m.

Location:      United Way Community Resource Center

50 Waugh Drive, Houston, TX 77007


Contact:       Paula Ruth, APR, 281-870-1717.


Two Weeks ‘til PR Day 2010; Four Days Left for Standard Pricing
Beginning Nov. 20, late registration rates apply
As the PR Day 2010 Planning Committee puts the final touches on Houston’s premiere public relations event, your opportunity to take advantage of standard pricing rates is almost up!
Register by Nov. 19 to save on registration fees. Beginning Nov. 20, late registration fees apply. Don't miss your chance to chat with and learn from hundreds of the best and brightest in the PR/communications industry at PR Day, Nov. 30, 2010, at the Hyatt Regency Downtown. You won't want to miss this exciting, one-day, action-packed conference and expo focusing on PRSA: Promoting Relationships, Surviving Adversity.

Keynote Speakers 


Becca Cason Thrash, a Houston PR pioneer, philanthropist and co-founder of Papercity magazine, will be this year’s Breakfast Keynote speaker.  

Paul Taaffe
, global CEO and Chariman, Hill & Knowlton, will be the Lunch Keynote speaker. Taaffe has spent more than 20 years consulting on transnational communications and has advised companies facing complex and difficult issues.
Other session and panels include:

  • BYOB: Build Your Own Brand
    Ed Schipul, CEO, Schipul The Web Marketing Co.
  • Personal Branding, Power of Blogging
    Andy Lark, vice president, Dell
  • Is There an App for That?
    Kelsey Ruger, Vice President of Operations, ChaiONE
  • The Tough Stuff: from BP to Tiger, to Toyota
    Terry Hemeyer, professor, Rice University
  • Tweeting Your Way to Your Next PR Job
    David Casey, marketing communications manager,  The Ammerman Experience
  • Opinionated? When to Speak Out
    Monica Danna, founder of colab
  • The Sound of the Future
    Cruze, RFCMedia
  • Government Media Relations Panel, moderated by Kim Padgett, president, The Padgett Group
  • Small Business Roundtable: How to Start Your Own Business, moderated by Philip Morabito, founder and CEO, Pierpont Communications
  • Media Panel: Keeping up with Change - Get Onboard or Get Left Behind, moderated by Yolanda Green, community relations director, host of Outlook Houston and Going Green, KIAH Ch. 39  

Register online now


Download the Registration Form

Meet the Press Mixer

Beginning at 4 p.m., after the last Breakout Session, mingle and network with several of Houston's leading journalists at the Meet the Press Mixer.

The party continues after
the Mixer at PRSA Houston's Holiday Party! (Read more below) Registration is only $10 for Members and includes two drinks and hors d'œuvres. Holiday Party registration is not included in PR Day registration.  

Thank you to our three most recent PR Day 2010 sponsors   

PRSA Houston thanks its other generous PR Day 2010 sponsors







PR Day Chair Lady Oliver, 832-866-6608


Communications Chairs - promotions, media

Kristi Krupala: (713) 792-2096;

Kim Miller:


Sponsorship Chairs - sponsorships, vendor exhibits, donations

Osjetta Gascey:


Programming Chair - speakers, program

Cynthia Miller: (225) 610-0592;


Venue Logistics - exhibits, logistics, speaker travel

Meagan Stangle: (713) 243-8879;


Let it glow, let it glow, let it glow.


This year’s PRSA Houston “Let It Glow” Holiday Party is sure to kick those holiday spirits into high gear on Nov. 30 at the Hyatt Regency Downtown.  Registration for the holiday party is not included in PR Day registration.


There will be great networking, food, drinks and, of course, karaoke! 

The festivities get started immediately following PR Day at 5:30 p.m. and last till 7:30 p.m. E-mail karaoke requests to Eric Herrera, post them on the PRSA Houston Facebook page or text them that evening to 713-292-6435.

Registration is $10 for members and $20 for nonmembers. Each guest receives two drinks and hors d'oeuvres.  


Register now


Date:           Tuesday, Nov. 30, 2010
          5:30 p.m. to 7:30 p.m., immediately following the Meet
                   the Press Mixer on PR Day
     Hyatt Regency Downtown

1200 Louisiana St., Houston 77002

Contact:       Mike Wysatta, PRSA Houston board member.


Special thanks to our Holiday Party sponsors



Survey Participants Needed, Effort Helps Chapter Earn Funds

Complete the survey, receive a free personalized career assessment report valued at $250!


PRSA Houston and Birkman International, one of the world’s leading behavioral research companies, are collaborating to provide our eBlast readers with a free career assessment and the chapter with much-needed funds.

Birkman needs 44 qualified* individuals to complete an online assessment to update its public relations specialist career assessment. Qualified individuals who complete the survey will receive a free personalized career assessment report valued at $250. PRSA Houston will receive $25 for each completed survey. Test results are completely confidential.


*Qualified Individuals:

·         Are 18 years of age or older, an English speaker who can read and write in the English language and who validly complete the questionnaire;

·         Are employed as a public relations specialist as defined by the US Department of Labor: “engage in promoting or creating goodwill for individuals, groups or organizations by writing or selecting favorable publicity material and releasing it through various communications media; and may prepare and arrange displays and make speeches;” and


·         Hold one of the following job titles: Account Executive, Public Affairs Specialist, Public Relations Specialist (PR Specialist), Public Information Officer, Communications Director, Communications Specialist, Public Information Specialist, Public Relations Coordinator, Corporate Communications Specialist, Marketing Director.


Take your free assessment, now.

For more than 50 years, Birkman International’s The Birkman Method® survey results have helped companies maximize human potential and achieve superior, sustainable results. More than 2.5 million individuals have taken The Birkman Method®. Clients include corporate human resources professionals, independent consultants, executive coaches, educational institutions and other not-for-profit organizations.

Contact Birkman International.


Business Directory Offers Great Exposure


What do Newman & Newman, Inc., The Mills Agency, The Writing Workshop and Bernstein & Associates have in common? They all recently posted or renewed a Business Directory listing at


These companies know that PRSA Houston site visitors are the ones they need to reach. Business Directory listings at help increase Google search engine rankings. 

A directory listing is just $100, which gives businesses exposure to site visitors for one year. PRSA Houston's site got 11,309 visits and 40,146 page views in the most recent month. Let your business start benefitting from this traffic today.


Contact:       Paula Ruth, APR, 281-870-1717. 

PRopel Your Career at



Transitioning from Journalism to Public Relations: Steps You Can Take For a Smooth Move


Join Peter Himler as he speaks with former journalists who have made successful transitions to the public relations field. Hear about the jobs they performed as journalists and reporters, why they left journalism and why they chose public relations. Receive tips and advice about the transition process, and gain insight into what it takes to find new work and job satisfaction.

Wednesday, Nov. 17
Emergency Communications in Action: The Tragic Valentine’s Day Shooting at NIU

On Feb. 14, 2008, a gunman opened fire on nearly 150 students in a lecture all at Northern Illinois University (NIU). Six died, and 19 others were injured. The NIU Office of Public Affairs’ kept the community connected during the crisis. NIU’s follow-up communications maintained the university’s reputation as a safe, caring institution, inspired an increase in applications and garnered industry accolades. Join Melanie Magara, NIU assistant vice president, public affairs, to learn how to:


·         Orchestrate an effective crisis communications program and strategically use emergency alerts, news conferences and stakeholder engagement to communicate key messages.

·         Develop messaging that communicates facts, preparedness, transparency and compassion.


Tuesday, Dec. 7

Workplace Strategies for Managing Successful Millennials: How Boomers Can Manage and Work With the Tech-Savvy Generation


Much has been written about millennials, the tech-savvy generation born between 1980 and 2000. Some say millennials are “entitled.” Others say “spoiled.” As 33,000 millennials attempt to enter the public relations industry each year, what are the best strategies for managing this new generation and motivating it to succeed? Learn strategies for recruiting, retaining and managing the best and brightest new talent.

More learning opportunities 

The Big Huge Holiday Mixer

The Big Huge Holiday Mixer, hosted by the Houston Communications Alliance, is back to beat, whip and puree its way back into your heart.

Put your blender setting on "mingle," and join us for the grandest, multi-organizational, variable-speed networking event of the season, including Houston's favorite advertising, marketing and communications professionals for. Highlights include:
  • The Fantastics
  • The Harbor Lights Choir
  • Free Buffet
  • Free Parking
  • Cash Bar

Don't forget to bring a toy donation for Toys for Tots! Cash donations can be made online at or bring a nonperishable item to help the Houston Food Bank.


Download the event flyer


Date:           Thursday, December 2, 2010

Time:           5:00 p.m. – 10:00 p.m.

Location:      The Courtyard on St. James Place




Be sure that the email address you provide is capable of receiving emails from PRSA Houston. Add to your "address book" or "safe senders list." Coordinate with your IT department to allow email from

Erin Schwartz
(713) 563-4920
Author: Erin Schwartz
Phone: (713) 563-4920
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