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PRSA Houston News, Events Oct. 20, 2010

Hello [firstname],

Nov. 3: How is UH Paving the Road to Tier One Status?

Wear red and bring your friends and colleagues to hear the inside story about UH’s campaign to achieve Tier One status. University of Houston System chancellor and University of Houston (UH) president Renu Khator, Ph.D., will share these insights, as well as the importance of The Jack J. Valenti School of Communication and the growth of communication majors with Public Relations emphasis at UH.


Appointed in January 2008, Dr. Khator is the first Indian immigrant to head a comprehensive public research university in the United States. Under her leadership, the University of Houston has experienced record-breaking research funding and private support. In 2009, UH brought in $110 million in research awards and began construction on a 75-acre Energy Research Park, the Cougar football team ranked among the Top 25 and a pathway to Tier-One status was created by the state legislature and approved by Texas voters.


UH serves more than 61,000 students, has an annual budget that exceeds $1.25 billion and generates a $3 billion impact on the Houston area’s economy, annually.


PRSA Houston will generously donate all luncheon proceeds to the Public Relations Foundation of Houston (PRFH), whose mission is to enhance the quality of education by providing scholarships for students studying communications and/or public relations at local universities.


You can make an individual contribution to support the PRFH by making a donation at the luncheon with your check or credit card. Visit the PRFH site for more information.


Register today 



Date:        November 3, 2010

Time:        11:30 a.m. - 1:30 p.m.

Location:   Briar Club


Contact:   Paula Ruth, APR, 281-870-1717, for event information

      and sponsorship opportunities.


Thanks to our November Luncheon sponsors

The UH Valenti School of Communication Alumni Association


PR Day Conversations on
Mobile Apps and Digital Airwaves


Join us for PR Day 2010 Nov. 30, 2010, at the Hyatt Regency Downtown, for an exciting, one-day, action-packed conference and expo focusing on PRSA: Promoting Relationships, Surviving Adversity.


Does your company want to go mobile? Gaurav Khandelwal, CEO, ChaiONE, will lead a lively discussion titled Is There an App for That? Mobile applications are creating new, fun opportunities for branding and communication. Thousands of applications exist – from cooking and exercise to travel and money management. Khandelwal will share how companies are working with app companies to create custom mobile applications to meet their business goals.


In The Sound of the Future, Cruze, RFCMedia, will share how digital radio technology is emerging as a new communications tool that companies are using as an innovative way to reach diverse consumers. Cruze will discuss how this medium is providing a gateway into unchartered customers through private network radio stations, delivered via the Internet and digital networks.


These are just two of 10 hot industry topics offered! PR Day will have something for everyone, whether you’re just starting your career, or you’ve got your fair share of war stories to tell.



Keynote Speakers 


Becca Cason Thrash,
a Houston PR pioneer, philanthropist and co-founder of Papercity magazine, will be this year’s Breakfast Keynote speaker.  

Paul Taaffe
, global CEO and Chairman, Hill & Knowlton, will be the Lunch Keynote speaker.

Meet the Press Mixer
A Meet the Press Mixer has been added to the action-packed PR Day program. Scheduled to take place after the last breakout sessions, the Mixer gives PR Day participants a chance to mingle and network with several of Houston's leading journalists.
PRSA Houston thanks its generous PR Day 2010 sponsors







PR Day Chair Lady Oliver, 832-866-6608


Communications Chairs - promotions, media

Kristi Krupala: (713) 792-2096;

Kim Miller:


Sponsorship Chairs - sponsorships, vendor exhibits, donations

Osjetta Gascey:


Programming Chair - speakers, program

Cynthia Miller: (225) 610-0592;


Venue Logistics - exhibits, logistics, speaker travel

Meagan Stangle: (713) 243-8879;

After PR Day, Celebrate the Season at PRSA Houston Holiday Party
PRSA Houston cordially invites you to celebrate the holiday season at its Let it Glow Holiday Party Tuesday, Nov. 30, immediately following the PR Day Meet the Press Mixer at the Hyatt Regency Downtown.

This cocktail reception will take place 5:30 p.m. - 7:30 p.m.
Cost is includes two drinks and hors d'œuvres.

Sponsorships Available
Several glowing opportunities to sponsor are available to help make this year’s event a success:

Star Bright Sponsor - $1,500

Glowing Embers Sponsor - $1,000

Candlelight Sponsor - $500

Download sponsorship details
Thanks to our early-commitment sponsors


Volunteers Needed

Spread a little cheer, and volunteer to help plan PRSA Houston’s ‘Let it Glow’ Holiday Party. This is a great opportunity to flex your creativity and event-planning muscles with other PR professionals.



Date:           Tuesday, Nov. 30, 2010
Time:           5:30 p.m. to 7:30 p.m., immediately following the Meet
                   the Press Mixer on PR Day
Location:      Hyatt Regency Downtown

1200 Louisiana St., Houston 77002


Contact:       Mike Wysatta, 713-751-5557, for all holiday 
                   party-related inquiries.


Survey Participants Needed, Effort Helps Chapter Earn Funds

Complete the survey, receive a free personalized career assessment report valued at $250!

PRSA Houston and Birkman International, one of the world’s leading behavioral research companies, are collaborating to provide our eBlast readers with a free career assessment and the chapter with much-needed funds.

Birkman needs 44 qualified* individuals to complete an online assessment to update its public relations specialist career assessment. Qualified individuals who complete the survey will receive a free personalized career assessment report valued at $250. PRSA Houston will receive $25 for each completed survey. Test results are completely confidential.


*Qualified Individuals:

·         Are 18 years of age or older, an English speaker who can read and write in the English language and who validly complete the questionnaire;

·         Are employed as a public relations specialist as defined by the US Department of Labor: “engage in promoting or creating goodwill for individuals, groups or organizations by writing or selecting favorable publicity material and releasing it through various communications media; and may prepare and arrange displays and make speeches;” and


·         Hold one of the following job titles: Account Executive, Public Affairs Specialist, Public Relations Specialist (PR Specialist), Public Information Officer, Communications Director, Communications Specialist, Public Information Specialist, Public Relations Coordinator, Corporate Communications Specialist, Marketing Director.


Take your free assessment, now.

For more than 50 years, Birkman International’s The Birkman Method® survey results have helped companies maximize human potential and achieve superior, sustainable results. More than 2.5 million individuals have taken The Birkman Method®. Clients include corporate human resources professionals, independent consultants, executive coaches, educational institutions and other not-for-profit organizations.

Questions? Contact Birkman International.

Blog Bite: Changing Consumer Mindset about HFCS

“PR pros, I ask you, ‘What would you do if Corn Refiners of America was your client and your task was to rebrand high fructose corn syrup as “natural?’ I’m not a scientist or a doctor, and don’t pretend to understand how different types of sugars react in the body, but what interests me, here, is as HFCS gets rebranded as corn sugar, how can we, the public, even though we know better, be influenced by a good marketing campaign?”


Read more on PRSA Houston’s blog site.


An excerpt from a the blog entry “High Fructose Corn Syrup’s PR Problem” by Esther Steinfeld, public relations manager,, about her research on food PR.


Passionate About PR? Bloggers Wanted


Have an opinion on a PR issue you want to share?  Share your viewpoint with hundreds of PR professionals in the Houston area, and blog for PRSA Houston.  Become a trusted resource on some of the great PR issues of our time — from BP to teabaggers and beyond.  PRSA provides the forum.  You provide the thought leadership. Your followers provide the dialogue. 


Contact:         Mike Wysatta for more information.


PRopel Your Career at

Tuesday, Oct. 26

Unlocking Great Ideas in the Workplace: The ROI of Creativity
During this free webinar, you will learn strategies for tapping into your creative artist within and understand obstacles, be able to apply strategies for combating killer phrases, the ROI of creativity and how to demonstrate its value to management and clients alike.


Wednesday, Oct. 27

Targeting 'A Dream Market': Gaining a Share of the $800 Billion LGBT Market

Dubbed a 'dream market' two decades ago by the Wall Street Journal, the gay and lesbian market is brand loyal, influential and economically resilient. In this webinar, Steve Roth will discuss some of the characteristics that make this segment so appealing to companies and organizations across a variety of industries. He will also provide insights on how to most effectively target this lucrative market.


Wednesday, Nov. 3
Getting Ready for the APR Computer-Based Examination: Learn to Analyze Scenario-Based Questions to Increase Your Examination Success

This free webinar is designed to help you develop a scenario-based (not memorization-based) mind-set for the computer-based Examination for Accreditation in Public Relations (APR) to enable you to apply your knowledge within the Examination context.

More learning opportunities


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Erin Schwartz
(713) 563-4920
Author: Erin Schwartz
Phone: (713) 563-4920
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