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PRSA Houston News, Events Oct. 4, 2010

Hello [firstname],

Oct. 6:  How PR-savvy CEO Manages to Lead Despite a Down Economy

BYOB - Bring your own boss!


Register yourself and your boss for an opportunity to learn from one of Houston’s most PR-savvy CEOs at PRSA Houston's Oct. 6 luncheon.


The Houston Association of Realtors® (HAR) is the second largest trade association in Houston with 24,442 members and a $21.5 million budget.


How has HAR's chief executive officer Bob Hale managed to make monthly headlines with its home sales reports despite the national real-estate bust? What best PR practices do Hale and HAR use to communicate to its constituents and industry stakeholders?

Hale’s enthusiastic belief in all types of traditional and social media helps drive a million unique visitors a month to and makes HAR the largest organization of its type in the nation. Hale not only champions HAR’s benefits to association members, he supports robust communications with consumers to help them understand the importance of including realtors in their real-estate transactions.

Routinely recognized by trade media as one of America’s most influential people in real estate, Hale recently received the 2010 Communication Leadership Award from IABC Houston.


Special Door Prize Drawing
The Society for Performing Arts Houston has generously offered tickets to its Omara Portuondo, Ira Glass: Radio Stories and Other Stories, Momix and Diavolo performances as door prizes at this event.
Be a PR Day Early Bird and Save
Early Bird registration for PR Day will be available at the luncheon.


Date:        October 6, 2010

Time:        11:30 a.m. - 1:30 p.m.

Location:   Briar Club


Contact:   Paula Ruth, APR, 281-870-1717, for event information
                and sponsorship opportunities.


Thanks to our October Luncheon sponsors




PRopel Your Career with Learning Tools
Upcoming Conferences and Webinars

Thursday, Oct. 7
Setting Quantifying Objectives: The Key to Proving PR Value and Building the Business Case for PR

Learn proven techniques for setting objectives for success, as well as how to start fresh by assessing which priorities drive the public relations value equation. Enhance your performance and expand client buy-in and alignment for public relations by linking objectives and results with the overall goals of the business.

Thursday, Oct. 14
Flip Video PR: Master the Latest PR Power Tool, Watch Visibility Skyrocket

Looking to set yourself apart from media mediocrity with video press releases? Gone are the days of needing expensive and cumbersome video equipment to shoot even the simplest videos. The Flip Video camera is a cell phone-sized HD video camera that produces HD quality footage. In this workshop, see a demonstration of how quickly a video on YouTube can be picked up by mainstream media outlets.

Saturday, Oct. 16 – Tuesday, Oct. 19
PRSA 2010 International Conference – Powering PRogress
Washington, D.C.

Register for access to 88+ sessions and more than 200 of the most innovative leaders in the industry. 

Wednesday, Nov. 3
Getting Ready for the APR Computer-Based Examination: Learn to Analyze Scenario-Based Questions to Increase Your Examination Success

This webinar is designed to help you develop a scenario-based (not memorization-based) mind-set for the computer-based Examination for Accreditation in Public Relations (APR) to enable you to apply your knowledge within the Examination context.

More learning opportunities

Nov. 3: How is UH Paving the Road to Tier One Status?
Bring your friends and colleagues to hear the inside story about UH’s campaign to achieve Tier One status. University of Houston System chancellor and University of Houston (UH) president Renu Khator, Ph.D., will share these insights, as well as the importance of The Jack J. Valenti School of Communication and the growth of communications majors with Public Relations emphasis at UH.


Appointed in January 2008, Dr. Khator is the first Indian immigrant to head a comprehensive public research university in the United States. Under her leadership, the University of Houston has experienced record-breaking research funding and private support. In 2009, UH brought in $110 million in research awards and began construction on a 75-acre Energy Research Park, the Cougar football team ranked among the Top 25 and a pathway to Tier-One status was created by the state legislature and approved by Texas voters.


UH serves more than 61,000 students, has an annual budget that exceeds $1.25 billion and generates a $3 billion impact on the Houston area’s economy, annually.


PRSA Houston will generously donate all luncheon proceeds to the Public Relations Foundation of Houston (PRFH), whose mission is to enhance the quality of education by providing scholarships for students studying communications and/or public relations at local universities.


You can make an individual contribution to support the PRFH by making a donation at the luncheon with your check or credit card. Visit the PRFH site for more information.


Register today  



Date:        November 3, 2010

Time:        11:30 a.m. - 1:30 p.m.

Location:   Briar Club


Contact:   Paula Ruth, APR, 281-870-1717, for event information
                and sponsorship opportunities.


Thanks to our November Luncheon sponsors

PRSA Houston Rises Among Houston's Largest Associations

Thanks to all of our members who renewed, PRSA Houston rose in the Houston Business Journal ranks of Largest Trade & Professional Associations from 24th last year to 23rd largest in 2010. The ranking is based on the number of members locally.
Our Oct. 6 luncheon speaker, Bob Hale, with Houston Association of Realtors®, is now ranked No. 2 in Houston in membership.  



Looking to Volunteer? Join the Party!

Spread a little cheer, and get involved this coming holiday season by helping plan PRSA Houston’s Annual Holiday Party. The party is scheduled to take place after PR Day, Nov. 30, 2010 at the Hyatt Regency Downtown.


Interested? Contact Mike Wysatta, 713-751-5557.



Passionate About PR? Bloggers Wanted


Have an opinion on a PR issue you want to share?  Share your viewpoint with hundreds of PR professionals in the Houston area, and blog for PRSA Houston.  Become a trusted resource on some of the great PR issues of our time — from BP to teabaggers and beyond.  PRSA provides the forum.  You provide the thought leadership. Your followers provide the dialogue. 


Contact: Mike Wysatta for more information.

PRSA Thanks FKM for Successful Cincinnati Judging Event
PRSA and the PRSA Houston Excalibur Committee would like to publicly thank FKM for hosting the PRSA Cincinnati reciprocal awards judging event on Sept. 25.


The volunteer turnout was high, and the judging was completed in about four hours. This would not have been possible without FKM’s gracious hospitality and support. FKM opened its offices to PRSA Houston volunteers, kept them well supplied with beverages and nourishment and also brought in FKM staff to ensure there were no technical issues.


The next time you see an FKM team member at at PRSA event, please thank them for their support. 


PRSA appreciates any and all sponsor support. For information on how your company can get involved, contact Paula Ruth, APR, 281-870-1717.



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Erin Schwartz
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Author: Erin Schwartz
Phone: (713) 563-4920
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