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| Welcome to the October edition of ePRo, the electronic newsletter of the Houston chapter of the Public Relations Society of America (PRSA Houston). Join us each month for great programs, networking and professional development opportunities that can't be beaten. |
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November Luncheon to Highlight Communications Magnet Program at HISD's Yates High School
 Make your reservations today to attend the Nov. 4 PRSA meeting, presented by the Public Relations Foundation of Houston (PRFH), which will showcase HISD’s communications magnet program and students from Yates High School. Students in this program are being groomed for careers in PR, journalism, and marketing communications and soon they will be our employees, colleagues, PRSA chapter members and clients. This luncheon is your chance to become more familiar with the communications curriculum being taught in area schools and to share your perspectives about the skills needed for the PR workforce of tomorrow.
The luncheon will be held at the Briar Club. Contact Paula Ruth at 281-870-1717 for sponsorship opportunities. |
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PRSA Houstonians Around Town
PRSA Houston and its members have been very busy in the last month. Check below to see if you've been spotted.
 PRSA Houston members and guests heard Alan Hilburg describe the roadblocks to good communication and how to listen more effectively and ask the right questions.
 Alan Hilburg, who has worked on such famous campaigns as "Where's the Beef?" told an audience of about 80 about how to use the Socratic method to sell your ideas internally and externally.
 PRSA Houston 2009 President Terri Larson (right), Enbridge Energy Partners, thanks staff of Schipul-The Web Marketing Company for sponsoring the September luncheon. The team (from left) included Maggie McDonald, Katie Laird, Angie Bauer, Vanessa Varis, and John Michael Oswalt. They were promoting their social media conference, Schipulcon, on Oct. 15-16, and giving PRSA members a special rate.
 About 39 public relations professionals turned out for the Hispanic media panel held at the United Way Resource Center in September. The event was organized by Tricia Bentley and Gretchen Krueger.
 With the demise of El Dia, PRSA Houston looked to several remaining Hispanic media leaders to find out how to reach this important audience. Among the speakers at the September media breakfast were (left to right) Lina Martinez, editor of La Informacion; Jenalia Moreno, senior reporter covering Hispanics and Latin America for The Houston Chronicle and La Voz de Houston; and Craig Bland, general manager of Univision.
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Thanks PR Day Sponsors!
PRSA Houston members could not have had the great PR Day that we did without our generous sponsors.
PRSA Houston would like to thank all of the sponsors for PR Day who enabled the team to organize an excellent program with not only Peter Shankman, but Gerald Baron and several diversity panelists traveling to Houston for it. The sponsors included CenterPoint Energy who was CD-Folder Sponsor, Verizon Wireless, Keynote Sponsor. Brookwoods Group, is the Lanyard Sponsor. El Paso Corporation sponsored two sessions and Comerica sponsored a session. Shell Oil Company sponsored 10 students. Schipul-The Web Marketing Company sponsored 5 students and LifeGift sponsored three students. Exhibitors included Business Wire, CRI, Giant Video Productions, Globe Newswire, Market Wire, PR Newswire, VMS and Zephyr-Salvo. In-kind supporters for PR Day include PremierIMS, Inc., Disc Inc., GoGo Business Communications, Kronberg Flags & Flagpoles, and JeffDesign. PRSA Houston appreciates all this support which enables us to maintain prices for members and offer hardship packages for those out of work. Thanks especially to Margot Dimond, APR and Lisa Dimond Vasquez and their committee for chairing this massive event.
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Consider These Sponsorship Opportunities
Sponsorships are available for November, the Holiday event as well as all of 2010. Please call Paula Ruth, APR, at 281-870-1717 if you are interested or email her at prsahouston@paularuth.com. In return for your $500, we offer the following opportunities:
- Mention in promotional e-mail sent to database of 2000-plus subscribers
- Mention and text link in ePRo, the PRSA Houston newsletter sent to 2000-plus Text/Logo link on PRSA Houston Web site for one month
- Ability to distribute materials to all luncheon attendees
- Table in room to talk with luncheon attendees before and after the event
- Opportunity to speak to the luncheon gathering (no more than 3 minutes)
- One lunch registration at the President's table; others available at member rate of $30
- One time use of an electronically provided member list of physical addresses for all 440 PRSA Houston members.
Luncheon sponsorships do not include PR Day which has a separate sponsorship package available.
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Help your Search Engine Ranking with a Business Directory Listing
Thank you Digital Canvas Creative Services for renewing your listing in the Business Directory. For $100, the Business Directory provides one year of exposure on the premiere Web site for public relations in Houston. See if it doesn’t help your search engine ranking.
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PRSA Houston: Your Career Source
Look first to PRSA Houston for postings about new opportunities. If you have openings or internships, consider posting the job with PRSA Houston for great exposure. Many employers receive such overwhelming response that the advertisers must ask us to take them down early.
PRSA Houston also has a free resume service in which one may post his/her resume on the Web site at http://prsahouston.org/en/users/resumes. Employers may go to the same link and search the resumes posted. This is a completely free service that has been offered by PRSA Houston for more than one year.
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Member News
PRSA Houston 2007 President Lisa Walsh and her husband David are the proud parents of Veronica Rachel Walsh who was born Aug 5.
PRSA Houston Media Breakfast Chair Gretchen Krueger is now senior communications consultant with Fifth Business, based at BP.
Felicia Griffin is now director of communications for Elgin (Illinois) Community College.
Henry C. Garcia, APR, is now back in Texas as Dean of College Relations for Lone Star College-Kingwood.
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New Members
Jim Higgins, College of the Mainland
Mary Jo Caliandro, Schlumberger (reinstated)
Sherri Green, FrogDog Communications (reinstated)
Dagmar Climo, POCA
Marti Boone, Greater Houston Partnership
Kimberly Baker, Greater Houston Partnership
Ariana Montelongo, LifeGift (reinstated)
Christen Massar, International Academy of Compounding Pharmacists
Jaime Napoli, Griffin Marketing (reinstated)
Shauna Tysor, Houston Ballet
Mohammed Alosaimi, Aramco Services
Hannah Haden, Hotze Wellness Center
Christy Hammett, Hotze Wellness Center
Lesa Spivey, LMS Enterprises, Intl
Anne Mrok-Smith, Houston Galveston Area Council (reinstated)
Osjetta Gascey-Morris, Texas Children’s Health Plan (reinstated)
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Upcoming Events
Nov. 4: Monthly Luncheon benefiting Public Relations Foundation of Houston; HISD Magnet program
Nov. 7-10 PRSA International Conference, San Diego
Nov. 19: Media Breakfast, 7 a.m., United Way Community Resource Center, Kim Jordan, Bloomberg; Tanya Rutledge, Houston Business Journal; others pending.
Dec. 2: Holiday Party, Junior League of Houston
Dec. 3: HCA Holiday Party, Courtyard on St. James
Dec. 17: Media Breakfast, 7 a.m., United Way Community Resource Center, TBD
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ePRo is the electronic newsletter of the Houston chapter of the Public Relations Society of America (PRSA Houston), and is a tool for you. Deadline for submitting items for the November newsletter is November 20, 2009. We love hearing your thoughts and news, so send generously to Stephanie Pertuit.
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