The PR Award Workshop was launched by the New Professionals Group in late 2004 as a way to help local Girl Scouts earn the Girl Scouts of the USA (GSUSA) Interest Project Award in Public Relations. The interest project encourages Girl Scouts ages 11-17 to learn about the public relations profession.
At the workshop, girls learn the difference between public relations, marketing and advertising, as well as how these disciplines work together. Ethical issues are discussed, as well as the images of Girl Scouting and what messages need to be shared with affected audiences.
The goal of the workshop is not only to educate girls about the public relations profession, but to teach them to recognize the importance of communication in our daily lives, regardless of our professions.
On January 14, the girls also met with and discussed public relations needs with representatives of two non-profits to complete the service project portion of the Award. Elise Linden with Literacy Advance of Houston and Rob Morehead of the Amateur Spaceflight Association worked with the girls on ideas or increasing awareness of these organizations in Houston and beyond.
Following the workshop, a 7th grade Girl Scout commented, “It takes a lot of work to be in public relations!” A senior Girl Scout commented that the “coolest” thing she learned at the workshop was “How to put together a press kit – it will be very helpful in the future. I wish I’d known some of this for my Gold Award!”
PRSA Houston volunteers on January 14 included:
Vannessa Wade, ADVO
Saki Indakwa, Texas Southern University
Precious McDonald, American Marketing Association, TSU
Norell Elder, American Marketing Association TSU
Kelly Papinchak, Sterling Bank
Nancy Mills, The Mills Agency
Suzanne Lammers, The Westin Galleria & Westin Oaks
Chris Lopez, Greater Greenspoint Management District