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PRSAHouston ePro 8-Feb-10

Welcome to the belated January edition of ePRo , the electronic newsletter of the Houston chapter of the Public Relations Society of America (PRSA Houston). Dive in and let us know your thoughts!

Sweetheart Deals for PRSA Houston Members

Many thanks to these partners already in PRSA Houston’s Membership Affinity Program, launched on February 3: Buffalo Bayou Partnership, Cashion & Cody Family Dentistry, The Children's Museum of Houston, Gentlemen’s Tonic Ltd. ,HHPage (Mobile Marketing) , The Health Museum, Magnolia Sky Communications, Inc. , Sun & Ski Sports, The United Way of Greater Houston Nonprofit Connection .

Current PRSA Houston members - join the PRSA Houston Yahoo Group to use this new benefit that provides these “sweetheart” deals from Houston area (or online global) businesses. Your PRSA membership status will be verified before you are an approved member of the group. As a logged in user, you can access a file with complete discount details from our partners. Discounts are 5% or more, and the discount period must be 30 days or more. Visibility for participating vendors/service providers includes e-blast article references with links, mentions at monthly meetings, etc. Please contact Membership Chair Jennifer Evans if you have questions.


Missed the January luncheon?

Then you missed seeing Chris Riepe "take" $20 offered by PRSA Houston 2010 President Stephanie Dedeaux, APR, who reminded all that PRSA Houston has many benefits. Sometimes you need to reach out and grab them.

Dedeaux's comments played right into speaker Pauline Serice's theme. That is, each member (and sometimes organizations) are wired to get the exactly the results they get. To get something different, change must happen.

The 45% response rate on the surveys gave Serice a 4.75 out of 5 and rated the topic of leadership development/change management equally high. Among the comments received was this one: "Many of her comments spurred me to realizations about myself & changes I want to make for the future!" Another wrote "Great speaker. Love the interaction." For photos of the January luncheon, click here.

Thank you February Sponsors!

Thank you to PIER Systems Inc.  and BAE Systems for  sponsoring our February luncheon. Sponsorships are available for all of 2010. Please call Paula Ruth, APR, at 281-870-1717 if you are interested or email her at In return for your $500, we offer the following opportunities:
  • Mention in promotional e-mail sent to database of 2000-plus subscribers
  • Mention and text link in ePRo, the PRSA Houston newsletter sent to 2000-plus
  • Text/Logo link on PRSA Houston Web site for one month
  • Ability to distribute materials to all luncheon attendees
  • Table in room to talk with luncheon attendees before and after the event
  • Opportunity to speak to the luncheon gathering (no more than 3 minutes)
  • One lunch registration at the President's table; others available at member rate of $30
  • One time use of an electronically provided member list of physical addresses for all 440 PRSA Houston members.
Luncheon sponsorships do not include PR Day which has a separate sponsorship package available on the PR Day Page at If you would like to sponsor multiple events in one year, we can work out a package for you!


Help your Search Engine Ranking with a Business Directory Listing

Thank you Petri Darby, APR for renewing the darbyDarnit listing in the Business Directory. For $100, the Business Directory provides one year of exposure on one of the premiere Web site for public relations in Houston. See if it doesn't help your search engine ranking.


PRSA Houston: Your Career Source

Look first to PRSA Houston for postings about new opportunities. Several opportunities have been posted since the beginning of January. Some already have been filled. If you have openings or internships, please consider posting the job with PRSA Houston. PRSA Houston also has a free resume service in which one may post his/her resume on the website. Employers may go to the same link and search the resumes posted. This is a completely free service that has been offered by PRSA Houston for more than one year. You may also sign up for a free career newsletter that tells of recent postings. Just go to your profile on (requires log-in) and add this option.

APR Boot Camp Coming to Houston April 21-24, 2010

PRSA, in conjunction with PRSA's Houston Chapter, will present an "APR Boot Camp‚" April 21-24, 2010. The Boot Camp is a four-day intensive for candidates to prepare and advance though the Readiness Review‚ and take the computer-based Examination for Accreditation in Public Relations. The boot camp is designed to provide a setting that will meet the needs of busy professionals whose schedules don't permit extensive preparation time.
Candidates must be a member of PRSA and/or a Universal Accreditation Board participating organization, and the approved APR application and the Examination fee of $385 received by PRSA National by March 15, 2010. Preregistration and the Readiness Review Questionnaire must also be completed by March 15. If you would like more information, please contact Kelly George, APR, at 281-575-4009.


Excalibur Awards Call for Entries Coming Soon

Award season isn't only happening in Hollywood. In early February be on the lookout for the official call for entries for the 2010 Excalibur Awards along with details on PRSA Houston's own red-carpet event, the Excalibur Awards dinner.


Around PRSA


New Pros Planning Meeting

Laureen Lucas, FKM Public Relations (left); University Relations Chair Anna Kaplan, ConocoPhillips; Board member Ed Davis, United Way; New Pros Chair David Casey and Public Service Chair Vinnika Johnson met in December to plan networking and educational activities for New Professionals.

December Donation

Incoming PRSA Houston President Stephanie Dedeaux, APR (left) and outgoing PRSA Houston President Terri Larson (right) celebrate with Eydie Pengelly, APR, president of the Public Relations Foundation of Houston, that the chapter was able to present the Foundation with a check for $2,316.12 at the board's final December meeting. In addition to this check, the board decided to give the Foundation $275 at the Holiday Party, rather than have nominal board gifts at yearend. PRSA Houston ended the year on the slightly positive side of a balanced budget thanks to the careful monitoring of expenses and our generous sponsors.

New Members as of Jan. 18, 2010

  • Linh Le, GolinHarris
  • Laurie Fickman, RRI Energy
  • Valerie Patterson
  • Brad Hem, Waggener Edstrom Worldwide
  • Sarah Schimmer, AAA Texas
  • Megan Clair-Femrite
  • Stephanie Moreland, Adventure Travel
  • Raphaella Peting
  • Saki Indakwa (reinstated), HoustonWorks
  • Mike Breslin, APR, Hill & Knowlton (reinstated)

Member News

Dallas-based Hopkins & Associates Inc. has been acquired by three long-time associates, two of whom are also members of PRSA Houston: Barbara Hyman, APR, and Marilyn Pippin, APR.  

Former PRSA Houston Board member Karen Naumann Blanchard, APR, is now a partner in Magnolia Sky Communications.

Felicia Griffin has returned to Houston and opened Griffin Enterprises-Media Point PR.

Ashley Wehrly is now principal in Wehrly Enterprises.

Attorney & PRSA Houston member Frank Agraz has retired from the Federal Bureau of Investigation to consult through Francisco J Agraz, A Professional Corp.
Long-time PRSA Houston supporter Judi Swartz of BusinessWire retired as of Feb. 1 to write books and care for her husband.

Upcoming Events:

  • Feb. 10: New Pros Get Happy Revisited Mixer, a joint event with TPRA, Laurenzo's Grille, Register here.
  • March 3: Monthly Luncheon, TBD
  • March 5: TPRA Conference
  • March 15: AMA's Marketer of the Year Event
  • March 18: Media Mixer (breakfast), United Way Community Resource Center
  • April 7:  Monthly Luncheon, Briar Club, TBD
  • April 15-17: PRSA Houston Southwest District Conference
  • May 5: Monthly Luncheon, Briar Club,TBD June: Excalibur Awards (TBD)
  • July 6: Senior Practitioner event with David Grossman, ABC, APR (evening) Location TBD
  • July 7: Monthly Luncheon, David Grossman, ABC, APR, Briar Club

EPRo is the electronic newsletter of the Houston chapter of the Public Relations Society of America (PRSA Houston). Deadline for submitting items for the February newsletter is Feb. 16. Send to Keefe Borden.

Please be sure that the email address you provide is capable of receiving emails from PRSA Houston.
Add to your "address book" or "safe senders list." Coordinate with your IT department to allow email from

Paula Ruth, APR
(281) 870-9939
Author: Paula Ruth, APR
Fax: (281) 870-9939
Category: newsletter | Sub Category: newsletter