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PRSAHouston News 28-Sep-11

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Sept. 29: September Sipper Event Offers Discounts, Networking


Snub the summer heat and join PRSA Houston for its September Sipper event, Sept. 29, from 5:30 p.m. – 8:30 p.m., to mix and mingle at Bar Münich. You and dozens of other PRSA Houston colleagues can enjoy 25% off any food purchase and $2.50 domestics until 8 p.m.


There will be a mini-networking session at 7 p.m., so bring plenty of business cards to network with Houston’s premier PR pros.


Admission is free! But, please register as space is limited.



Date:           Thursday, Sept. 29, 2011

Time:           5:30 p.m. – 8:30 p.m.

Location:      Bar Munich 2616 Louisiana St, #103, Houston, 77006

                   Free parking is available onsite and across the street.


Contact:       Paula Ruth, APR, 281-870-1717

Sept. 29: Free Social Media Ethics Webinar on

Letting the PRSA Code of Ethics Guide Your behavior


September is Ethics Month at PRSA. The Board of Ethics and Professional Standards (BEPS) will be hosting a special Ethics Month Webinar at 1 p.m. EDT, Thursday, Sept. 29, entitled Social Media Ethics: Letting the PRSA Code of Ethics Guide Your Behavior.


Pre-register here.


The presenters will provide insight and training for public relations professionals on social media ethics and how the PRSA Code of Ethics can help determine the proper course of action to protect you and your clients' reputation and credibility. Current examples of unethical practices in social media will be examined. The webinar will conclude with a Q&A segment.


The webinar is FREE and open to all PR professionals, whether or not they are members of PRSA.

Oct. 5: Top 10 Reasons Why You Should Attend this Luncheon

10.  Register by Friday, September 30 and receive the early bird rate on your luncheon registration – $30 for PRSA members, $40 for non-members and $20 for students. Don’t miss out… register today!

9.    Purchase Marjorie Maxfield's book at the luncheon and a portion of all sales will be donated to the Public Relations Foundation of Houston (PRFH).

8.    Make new connections and network with your peers.

7.    Support the PRFH… celebrating its 10th anniversary year and on a mission to raise $10,000 in 2011.

6.    Meet Maegan Clemons, University of Houston student and 2011 PRFH Scholarship Recipient.

5.    Learn how you and/or your company can help support the PRFH and future PR/communications students, like Maegan.

4.    Meet and hear from Marjorie Maxfield, accomplished author, publisher, guest speaker and successful Texas businesswoman – owner of Tanglewood Stationery & Gift and former owner of The Max Agency, a Houston-based PR firm with a national reputation in the financial and real estate sectors.

3.    Propel your career by learning new tactics to help you create a powerful personal and professional brand.

2.    Make a statement– Maxfield will arm you with the tools you need to stand out in the crowd in this digital age. Handwritten letters, business correspondence, post-interview thank you notes, thoughtful e-mails… simple gestures that, when done right, can make a big difference.

 And the number one reason you should attend the October 5th luncheon…

1.    It’s a luncheon that gives back – PRSA Houston will generously donate all luncheon proceeds to the PRFH in support of its mission to enhance the quality of education by providing scholarships for students studying communications disciplines at local universities.

Visit the PRFH webpage for more information.


Register now



Date:           Oct., 5, 2011

Time:           11:30 a.m. – 1 p.m.

Location:      Briar Club


Contact:       Paula Ruth, APR, 281-870-1717



Thanks to our sponsors for their generosity

This Saturday: Earn APR Maintenance Point and See the Best PR work in Cincinnati


PRSA Houston is seeking volunteers to judge PRSA Cincinnati’s Blacksmith awards, which are similar to PRSA Houston’s Excalibur Awards. The judging will be Saturday, Oct. 1, from 9 a.m. to noon at FKM Public Relations office at 1800 West Loop South. Refreshments will be provided.


We need at least 20 volunteers, including 10 volunteers with APR certification. 


If you are interested in judging, please contact Meagan Guidry, 713-243-8879.

Oct. 10: UH Ribbon Cutting & Open House

The University of Houston's Jack J. Valenti School of Communication has extended an offer to its Ribbon Cutting and Open House from 8:30 to 10 a.m., Oct. 10, at the school's lobby.  The event will celebrate the School's newly constructed studio, renovated entry and new educational spaces.  Attire is business and complimentary parking is available in lot 16F.  RSVP to the Office of Special Events by Tuesday, Oct. 4, at 713-743-8962 or

BMA invites PRSA Houston to hear YouTube Guest

The Business Marketing Association has invited PRSA members to attend their October 20 luncheon at the Courtyard on St. James where you'll:
• See examples of YouTube B2B videos;
• Get the research, trends and usage/behavior of viewers;
• Learn "best practices" for YouTube video marketing;
• Grab some ideas from non-B2B videos;
• Find out how YouTube thinks about content and how you should too.

Speaker: Risa Teksten
YouTube Programs Manager, B2B IndustriesTeksten

Risa joined Google in 2006 and has been working with YouTube, a Google owned company, since 2007.  Risa focuses on brands in B2B, consumer electronics, travel, local, and QSR industries. She works with top-rated Fortune 500 companies to develop custom programming, marketing and advertising solutions on YouTube and across Google Display properties. She leverages innovations in web technology, video and social media to design customized solutions to meet corporate marketing challenges. A 13-year media veteran, Risa previously worked at ABC News and as a consultant with Booz Allen Hamilton. She received her master's degree from the University of Chicago and undergraduate degree from the University of Virginia.
All registration is on the BMA website for this event.

PR Day Program Speakers Announced


PRSA Houston is pleased to announce the preliminary lineup of speakers for PR Day 2011: A Matter of Trust.


  • Luncheon keynote speaker: Alan VanderMolen, President/CEO, Edelman Global Practices and Diversified Insights Businesses
  • Henry de La Garza, Building Trust After a Crisis: BP  and the Deepwater Horizon Oil Spill
  • Lee Warren, Marathon Oil, Crisis Communication: Proactive vs. Reactive PR
  • Kelsey Ruger, ChaiOne, I.N.S.P.I.R.E.: Using Storytelling to Engage, Inspire and Move People to Action
  • Kathryn McNeil, Building Grassroots Campaigns From The Ground Up
  • Monica Danna, Maggie McDonald and Kelsey Ruger, The X, Y, Z's of Social Media: Optimizing New Media in a Multi-Generational Workplace
  • Kami Watson Huyse, APR, Social Media Measurement
  • Allie Herzog, Crisis Communications and Rebuilding Trust
  • Breakfast Media Panel features Deborah Collura, Vice President of News, Post Newsweek Stations (KPRC); Wayne Dolcefino, investigative reporter for KTRK-TV Channel 13 and Gary Jaffe, News Director for Channel 39 NewsFix.
  • Ian Ord, Co-Founder, Fifth Ring, will be heading up a panel discussion Taking Your Message Global, Different Approaches for Different Geographies.

Join hundreds of Houston-area PR and communication professionals for this exciting one-day conference, Oct. 26, at One Reliant Park, for an unparalleled opportunity to enhance your career.


REGISTER NOW!  (Take advantage of Early Bird savings thru Oct 5.)


Full-day, half-day or lunch-only registration options are available.



What:          PR Day 2011: A Matter of Trust

When:         Wednesday, Oct. 26, 2011

Where:        Reliant Center, One Reliant Park


PR Day 2011 Chairs

Ann Herlocher, (713) 758-9114 

Andrea Fineman, (713) 533-4973 


Sponsorship, exhibitor opportunities are available

Looking for a way to get your brand, product or service in front of PR decision makers? Become a PR Day sponsor and reap the rewards. Contact Ed Davis for details. 
PRSA Houston thanks the following sponsors




Chairs, Volunteers Needed

We currently have openings as communications chair (eBlasts), ePro (monthly newsletter), hospitality chair, positions on the membership committee, and 2012 monthly programs and Excalibur Awards.  Please contact 2011 President Michelle McCormick, President-Elect Ed Davis or Paula Ruth, APR, if you have an interest in any of these areas.


Be sure that the email address you provide is capable of receiving emails from PRSA Houston. Add to your "address book" or "safe senders list." Coordinate with your IT department to allow email from

Paula Ruth, APR
(281) 870-9939
Author: Paula Ruth, APR
Fax: (281) 870-9939
Category: newsletter