RSS...What does it mean? What does it do? RSS stands for Really Simple Syndication and is a format designed for sharing headlines and other Web content. RSS allows you to receive Web site updates in one place from news sources such as the Associated Press, the BBC and even PRSA Houston!
PRSA Houston also has an RSS feed - you can add it to your RSS reader by choosing one of the streams available at www.prsahouston.org/en/rss/index/.
This RSS Introduction will help you get started!
To learn more about RSS, be sure to catch the PRSA National Teleseminar "Using RSS in Corporate Communications" on July 13, 2005 from 2 to 3 p.m.
RSS (Really Simple Syndication) is a powerful new technology that can augment your corporate communications efforts. RSS can dramatically cut the time it takes for communications professionals to monitor what people are saying about their company and its competitors online while learning to integrate it into their own Web Sites and intranets. Discover what RSS is good for, where its weaknesses lie, and how it integrates with other new communications tools, such as blogs, wikis and podcasting.
You will learn:
- The anatomy of RSS and newsreaders
- Ten tips on how to use RSS in your corporate communications endeavors
- How to deploy RSS quickly and easily on your Web Site and/or intranet
You Will Hear From:
Elizabeth Albrycht, alliance partner, Blogging Planet, is a 15-year veteran of high technology public relations practice and co-founder and co-producer of the New Communications Forum (www.newcommforum.com). She has authored articles on blogging for PRSA''s Tactics, the IABC''s CW Bulletin, the New Communications Blogzine, and the Future of Work eNewsletter. She blogs daily at CorporatePR (http://ringblog.typepad.com/corporatepr/).
PRSA Member $85
Click here for registration details: http://www.prsa.org/_Advance/seminars/071305.pdf