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Tomorrow: David Grossman at PRSA Houston Workshop

Hello [firstname], 

Tomorrow: What Powers Fortune 100 Communication Groups?


What differentiates the top leaders?  What's the best defense in managing change and difficult situations, or driving change?


Tomorrow, David Grossman, ABC, APR, Fellow PRSA, will lead a morning workshop in addition to the monthly luncheon and explain how the most effective leaders and successful organizations use leadership communications to drive their business. PRSA Houston members and guests can register online for the morning workshop, luncheon or both.


Grossman is the founder of The Grossman Group, a Chicago-based communications consultancy that specializes in organizational consulting, strategic leadership development and internal communications. He is also the author of You Can’t NOT Communicate: Proven Solutions That Power the Fortune 100.



Date:          Wednesday, July 7, 2010

Time:          8 a.m. - 11 a.m. (workshop)

                  11:30 a.m. - 1:30 p.m. (luncheon)

Location:     Briar Club

Contact:    Paula Ruth, APR, 281-870-1717, for event information
                and additional sponsorship opportunities


Thanks to our July sponsor



Reorder Excalibur Awards

July 18 is the deadline for ordering additional copies of your Excalibur Award. Use either the paper form
 or the online form to place your order. Each entry submitted online will automatically go to Michelle McCormick.

Excalibur Winners


Congratulations to all of the 2010 Excalibur Awards for Excellence winners who were recognized at the 2010 Excalibur Awards Gala presented by Brookwoods Group, June 17. To view the complete list of winners, visit the PRSA Houston Web site.

Pictured right:
PRSA Houston president Stephanie Dedeaux, APR presents the Communicator of the Year Award to Greg C. Garland, CEO of Chevron Phillips Chemical Company, LP.


Share your Gala memories on PRSA Houston’s Facebook page.


Gala Photos


Thanks to Shelly Chetty and SPC Creative Photography for the wonderful Gala photographs. View more Excalibur Awards Gala photos.


Order prints or download images from SPC Creative before July 15, and a portion of the proceeds will be donated to the Public Relations Foundation of Houston.



APR Study Group Meets Through July 15


Want to become accredited? The APR Study Group has two sessions remaining in the six-session series. Session dates and subjects include:


Thursday, July 8       Law and Ethics
Thursday, July 15     Business Literacy

Previous sessions covered Basic Concepts of PR: Publics and Public Opinion, Communications Theory and Diffusion and Research and Research Methods.

Register now.
Registration for this event includes the entire series. Study Group materials will be sent only to those registered.

Time:           6 p.m. – 8 p.m.

Location:      University of St. Thomas Basilian Room, Welder Hall, 1st Floor

Parking:       Street parking minimal; Moran Center parking garage available near W. Alabama/ Graustark


Contact:       Kelly George, APR, 281-575-4009

APR Spotlight: Trazanna Moreno, APR

APR is a mark of distinction for public relations professionals who demonstrate their commitment to the profession and to its ethical practice. APR candidates are selected based on their broad knowledge, strategic perspective and sound professional judgment. PRSA Houston talked to Trazanna Moreno, APR, associate superintendent for Community Relations at Klein Independent School District. Here, she shares her Accreditation story.

PRSA Houston:  What made you decide to become Accredited at this stage in your career?


Moreno: I decided to become Accredited because it was important to me personally and professionally.  Personally, it was an opportunity to learn and grow, and to prove to myself that I had the knowledge required to become Accredited.  Also, because my background is in broadcast journalism and not PR, I think that it is vital that I do all that I can to gain as much technical, theoretical and practical PR knowledge as possible to be an effective practitioner.  Professionally, I believe that it makes our line of work more credible and sets a standard for what it should mean to practice PR.


PRSA Houston: How did you prepare for the Readiness Review and computer-based exam?


Moreno: I prepared for the Readiness Review and computer-based exam by reading the APR Study Guide provided by PRSA.  I also read some of the recommended books, including Effective Public Relations, Primer of Public Relations Research, Public Relations: Strategies and Tactics and the media law section of the AP Style Guide.  Additionally, I attended the APR Boot Camp held in Houston; it was invaluable.


PRSA Houston: What advice do you have for others who are considering Accreditation?


Moreno: I encourage everyone considering Accreditation to go for it.  You really do gain practical knowledge that helps ground your work in research and sound principles.  Also, the more APRs there are, the better off our entire profession will be.  And you just feel so darn good after you pass that exam. 


PRSA Houston: Do you have any other comments or suggestions for people thinking of becoming accredited?


Moreno: Don't be intimidated by the amount of work that it takes to become Accredited.  It's not supposed to be easy but it is supposed to make you a better PR professional.

Meet Neighborhood News Leaders at July Media Mixer
As the metropolitan area of Houston has grown, so has the need for more community news. Join PRSA Houston Thursday, July 29, for an insider conversation with Houston-area neighborhood news leaders.

Joining us to share their expertise are:
      ·         Howard Decker, This Week manager, Houston Chronicle 
      ·         Charlotte Aguilar, editor, Examiner Newspaper Group
Kathleen Ballanfant, editor/ publisher, Village News and Southwest News

Register by July 28

Date:           Thursday, July 29, 2010

Time:           7:30 a.m. - 8:30 a.m.

Location:      United Way Community Resource Center

                   50 Waugh Drive

Contact:         Paula Ruth, APR, 281-870-1717


Calling All Sponsors

Sign-up to be a sponsor of one of the biggest PRSA Houston events of the year! PR Day 2010 is scheduled for Nov. 30 at the Hyatt Regency Downtown.


The theme for this year’s one-day, action-packed conference and expo event is PRSA: Promoting Relationships, Surviving Adversity.

Early speaker commitments include philanthropist and co-founder of Paper City Magazine, Becca Cason Thrash, and Paul Taaffe, chairman and CEO of Hill & Knowlton, Inc.

Sponsorship opportunities include, but are not limited to:

·         Presenting Sponsor (exclusive) $5,000 - Helps cover the operating expenses associated with providing a first-class professional development experience for PR professionals. 

·         Technology Sponsor (exclusive) $4,000 - Underwrites the costs of all projector, laptop and wide-screen costs associated with PR Day 2010.
·        Conference Kit Sponsor (exclusive) $2,500 - Covers cost of attendee conference kit.
·        Keynote Speaker Sponsor (exclusive) $2,500 - Helps cover costs to bring in a high-level national speaker. Includes speaker travel & honorarium (if applicable), roundtrip airfare, meals and hotel accommodations.
·        In-Kind Sponsor - Covers the costs of printing invites, save the date cards, programs, cds, signage, or other logistical costs for the event. 


Download the PR Day Sponsorship Guide for more information.



PR Day Contacts:     

Committee Chair – event management

Lady Oliver:


Communications Chair - promotions, media

Kristi Krupala: (713) 792-2096;


Sponsorships - sponsorships, vendor exhibits, donations

Shannon Simonson: (281) 687-5403;


Programming Chair - speakers, program

Cynthia Miller: (225) 610-0592;


Venue Logistics - exhibits, logistics, speaker travel

Meagan Stangle: (713) 243-8879;


Aug. 4: After Ike: Communicating UTMB's Recovery

How many PR professionals do you know who have ridden a bicycle through hurricane debris to deliver a message to the media? Following Hurricane Ike, a University of Texas Medical Branch at Galveston (UTMB) staff member did just that.


At PRSA Houston's August 4 luncheon, UTMB director of media relations Raul Reyes will describe the role communications played in the crisis immediately following Ike, through the legislative challenges to the institution's survival and to its recent financial triumphs. Throughout, Reyes' team reminded key audiences of UTMB's vital importance not only to Galveston but also to patients throughout Southeast Texas. 


Reyes served as a reporter and editor at numerous organizations before joining UTMB in 2007. Most recently, he was an editor at the New York Times, national editor at the Dallas Morning News and assistant managing editor at the San Antonio Express-News. A graduate of the University of Houston, Reyes began his career at the Houston Chronicle, where he advanced from copy boy to become a city hall and Texas Capitol bureau reporter.

Register now



Date:        August 4, 2010

Time:        11:30 a.m. - 1:30 p.m. (luncheon)

Location:   Briar Club

Contact:    Paula Ruth, APR, 281-870-1717, for event information
                 and additional sponsorship opportunities


Thanks to our August sponsor  

Oct. 6: Leading Real Estate with Communication


PRSA Houston welcomes one of Houston’s most PR-savvy chief executives to its Oct. 6 luncheon. Bob Hale, chief executive officer for Houston Association of Realtors (HAR), will address selling real estate and realtors through effective communication.


Despite a recession partially driven by a national real-estate bust, a month doesn’t pass without HAR making headlines with its home sales reports.


Hale not only champions HAR’s benefits to association members, he supports robust communications with consumers to help them understand the importance of including realtors in their real-estate transactions. Routinely recognized by trade media as one of America’s most influential people in real estate, Hale also received the 2010 Communication Leadership Award from IABC Houston.


Hale’s enthusiastic belief in all types of traditional and social media helps drive a million unique visitors a month to and makes HAR the largest organization of its type in the nation.



Need Good Marketing Value? Sponsor a Luncheon


Are you a company looking for exposure to more than 2,000 communications professionals? PRSA Houston has monthly luncheon sponsorship opportunities available.

Thank you to
CLEAR for sponsoring the July luncheon, featuring David Grossman, leadership communication expert and author of You Can’t Not Communicate: Proven Communication Solutions that Power the Fortune 100


Thanks, also, to MedTouch for sponsoring out August luncheon, featuring UTMB director of media relations Raul Reyes. Other sponsorships are available. Luncheon sponsors get the following benefits for $500:


  • mention in promotional e-mail sent to database of 2000-plus subscribers
  • mention and text link in ePRo, the PRSA Houston newsletter sent to 2000-plus subscribers
  • text/Logo link on PRSA Houston Web site for one month
  • ability to distribute materials to all luncheon attendees
  • table in room to talk with luncheon attendees before and after the event
  • speaking opportunity at the luncheon (no more than 3 minutes)
  • one free lunch registration at the President's table; others available at $30 member rate
  • One time use of an electronically provided member list of physical addresses for all 440 PRSA Houston members.


Luncheon sponsorships do not include PR Day, for which we offer several exclusive PR Day sponsorship packages. Read more about this premiere event on the PR Day Page. Multi-event sponsorship agreements are also available.

Contact:       Paula Ruth, APR, 281-870-1717


Follow PRSA Houston

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Erin Schwartz
(713) 563-4920
Author: Erin Schwartz
Phone: (713) 563-4920
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