XL Films, Ltd., a Houston-based commercial film production and design company, recently signed four new directors for representation to advertising agencies throughout the U.S. Houstonians Jim Barham, Dan Blust, and Rodrigo Escobar Rodriguez, along with Ron Pippin of Austin, join XL Films’ Scott Hulan Jones on the XL roster, bringing the company’s offering to a total of 5 directors. “These are all directors we’ve known and worked with for a long time,” says Jones. “Their work is outstanding, each in his own way. We feel fortunate and flattered that they’ve elected to work with us, and are proud to represent them.”
By opening the shop up to new, outside directorial talent, Jones and his partner, XL Films President and Executive Producer, Ken Kosub, believe they have increased their appeal to agencies exponentially. “Our intention is to compete on a wider regional and national scale for commercial production and design. We’re now able to offer up a much broader array of directorial styles to match up with agency storyboards,” says Kosub.
XL Films also recently expanded their post-production facilities, moving into a new 3,000 square foot studio on May 1st of this year. Located inside The Resource Center near the Galleria shopping district, the studio features three on-line editing and motion graphics suites, and a digital audio suite for custom sound design, music creation, and voice-over narration.
According to Kosub, a critical component of the facility upgrade was the installation of a storage area network, known in industry parlance as a SAN. The SAN allows all of XL Films suites access to more than 3.5 terabytes of shared media storage, enabling their artists to work simultaneously with the same media files. This encourages creative collaboration and experimentation, and has dramatically reduced bottlenecks. “Ultimately, our clients hire us for our creativity,” says Jones. “Any technology that aids and improves our creative output is a benefit to our clients.”
Concurrent with their representation by XL Films, directors Jim Barham and Dan Blust will remain available on a freelance basis. Additionally, Ron Pippin has opened a broadcast design firm, Shiny Object, based in Austin, and Rodrigo Escobar Rodriguez will continue to operate his production company, Rio Bravo Pictures. Says Jones, “All of these guys are successful directors, cameramen, and designers with their own client base. We were able to work out a flexible representation agreement that would not inhibit their existing work, while helping all of us appeal to a much broader market.” XL Films is currently in discussions with a number of repping firms for representation on the east and west coast.
XL Films is a Houston-based commercial film production and design company serving the broadcast, film, and corporate communications communities. The company offers a full suite of film and video services, from pre-production through post.