The purpose of accreditation is to unify and advance the profession by identifying those who have demonstrated broad knowledge, experience and professional judgment in the field. The program seeks to improve public relations practice. The designation Accredited in Public Relations (APR)signifies a high professional level of experience and competence.
Dan Keeney, APR, is president of DPK Public Relations, a Texas-based public relations firm specializing in crisis communications planning, crisis communications response and crisis recovery as well as media relations, marketing communications and spokesperson training. He has led numerous high-profile communications initiatives, from corporate restructurings to product introductions and from international crisis communications response to grassroots engagement efforts. He works with organizations in consumer goods, energy, health-care, professional services and technology. Notably, he was the 2004 president of PRSA Houston.
A 21-year veteran of the communications field, Dan is a former broadcast journalist who worked as a reporter, anchor and talk show host at local radio stations in Virginia and Chicago before working as a network director of news and programming.
This journalism background is particularly valuable to executives who are preparing for media interviews. Through DPK Public Relations' Media Interview Skills Training, Dan has trained hundreds of spokespeople across the country to be more confident and comfortable in the media spotlight. For instance, NASA has engaged him to prepare personnel throughout their organization associated with the Shuttle and International Space Station programs articulate their messages in order to project a positive image and build support for extending human exploration back to the Moon and beyond.
Dan is a four-time winner of the public relations field’s highest honor, the Silver Anvil Award from the Public Relations Society of America. The programs that won those awards illustrate the power of strategic public relations planning and expert public relations implementation in changing attitudes and behaviors (case studies can be downloaded at the bottom of this page):
Building public support and appreciation for Intel Corporation while convincing lawmakers to grant the company a tax break that saved it $200 million;
Convincing Oregonians to bring competition to an electricity market that boasted the nation's lowest rates;
Helping protect the health of Keiko, the killer whale who starred in the movie "Free Willy";
Keeping a small nonprofit Florida hospital from a being swallowed up by a large health-care corporation in a hostile takeover.
Prior to establishing DPK Public Relations, Dan was the general manager of a large Houston public relations firm. He previously held leadership positions with PR firms on the West Coast, where he was honored for his work on ballot measure campaigns and crisis communications response. He got his start in public relations with Ketchum Public Relations in Pittsburgh.
Dan Keeney, APR, is president of DPK Public Relations, a Texas-based public relations firm specializing in crisis communications planning, crisis communications response and crisis recovery as well as media relations, marketing communications and spokesperson training. He has led numerous high-profile communications initiatives, from corporate restructurings to product introductions and from international crisis communications response to grassroots engagement efforts.
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