The purpose of accreditation is to unify and advance the profession by identifying those who have demonstrated broad knowledge, experience and professional judgment in the field. The program seeks to improve public relations practice. The designation Accredited in Public Relations (APR)signifies a high professional level of experience and competence.
Details for "PRSA Houston Monthly Luncheon: 5 Myths about Diversity that Deserve Debunking"
With so many misconceptions circulating regarding the definition of "diversity," this session provides an opportunity to address some of the most common myths associated with diversity. This interactive session will address the basics of diversity and move on to discuss a few highly disputed issues such as the effectiveness of diversity training and determining who is responsible for diversity within an organization.
Rochelle L. Ford, Ph.D., APR, is Associate Dean for Research and Academic Affairs of the John H. Johnson School of Communications at Howard University. She conducts research about diversity in advertising and public relations and supervises the new Center for Excellence in Advertising underwritten by the American Association of Advertising Agencies. Her presentation will discuss some of the most common misconceptions and challenges regarding diversity communications and she will provide practical wisdom for developing successful multicultural programs.
An award-winning scholar and author, Ford writes "Diversity Dimensions," a monthly column published in Public Relations Tactics. Previously, she led a freelance consulting practice in the Washington, DC metropolitan area where she managed several public relations campaigns, events and programs for such organizations as AARP, Urban Partnerships, National Council of Negro Women and Arthur Schultz & Associates. In addition to teaching, she continues public relations consulting working with such agencies as Colabours Communications and Cordy & Company.