The purpose of accreditation is to unify and advance the profession by identifying those who have demonstrated broad knowledge, experience and professional judgment in the field. The program seeks to improve public relations practice. The designation Accredited in Public Relations (APR)signifies a high professional level of experience and competence.

Public Relations Society of America Houston Chapter

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IABC & PRSA:The Insider's Guide to Internal & External Branding

Details for "IABC & PRSA:The Insider's Guide to Internal & External Branding"

How can you create and maintain a cohesive branding strategy? Start on the inside and work your way out.

PRSA and IABC have recruited some of Houston�s leading communicators for a panel discussion focused on effective branding. Moderated by Denise Patrick of Pierpont Communications, panelists include:

Mark Schumann, Managing Principal of Towers Perrin and co-author of "Brand from the Inside"
Christine Mathers, Corporate Communications Manager, Weatherford International
Karen Love, Director of Practice Growth, PKF Texas
Bethany Haley, President and Brand Director, Savage Design Group

Discussion topics include:

The ABCs of effective branding
Common mistakes and how to avoid them
Branding ROI
How to win executive support
Case studies

Pricing

	Before 16-Oct-08	Before 20-Oct-08	After 20-Oct-08
Member:	$30.00	$30.00	$35.00
Non-Member:	$38.00	$38.00	$42.00
Student Member:	$20.00	$20.00	$25.00
Student Non-Member:	$20.00	$20.00	$25.00

Become a member! View our membership application form.

Comments

PRSA and IABC members count as members for this event. IABC members should check member and use your member numbers to obtain the member price for this event only.

Travis Harper, PR Newswire, is the coordinator for IABC.

Thank you to our sponsors: