Ask two dozen Houstonians what is special about their hometown, and you’re likely to get two dozen different answers. The Greater Houston Convention and Visitors Bureau (GHCVB) leveraged the city’s diverse offerings in Houston’s first global image campaign, which features anecdotes from local celebrities that peel away Houston’s layers, offering visitors insight into the city’s untold stories. Holly Clapham-Rosenow, GHCVB vice president of marketing, and Lindsey Brown, director of marketing and public relations, will discuss the development of this campaign, working with celebrities and the strong integration needed between advertising and public relations.